As a marketer, you already know what you’re especially good at or passionate about (this is the bottom of your T).
You may have a general understanding of each digital marketing discipline (the tip of your T), but it’s not enough. Have confidence To develop a marketing plan for clients or offer these services.
But T-Marketers who are shaped have a competitive edge as they can be branded. combine The strengths of specialists and generalists.
So that you can be a “Jack (or Jill) of all trades,” You can be the master of anything you choose!
And this concept doesn’t ONLY apply to digital marketing. It is evident in musicians, artists and even athletes.
T-Shaped Marketers & Personal Marketability
Wondering why so many other endeavors are being pursued by the best professionals?
Star athlete Serena Williams isn’t just one of the best tennis players EVER. She’s also an accomplished entrepreneur with her own clothing line and a seat on Survey Monkey’s Board of Directors.
Ben Affleck isn’t just one of the most bankable actors in the world. You may recall that he won an Oscar in coproduction.-Writing Good Will Hunting Matt Damon. Remember! ArgoThe Best Picture Winner of 2012 was… It was directed and produced by Affleck.
Daymond John isn’t just the billionaire creator of FUBU. He served as President Barack Obama’s Ambassador of Global Entrepreneurship and has invested in numerous businesses through his role in Shark Tank.
What do these three people have in common? Personal marketability.
All of them have expertise in one area of their professional lives—tennis, acting, apparel—but they didn’t stop there. They also excelled in investing, filmmaking and fashion.
As a marketer, you’re more attractive to potential clients and employers when you AREN’T just an expert in one particular area…
You can also contribute in many areas of marketing.
For example, email marketing may be your first love, and what you’re best at. But you’d be more marketable if—in addition to sending outstanding emails—you are also able to build the funnel, write the landing page, and analyze the results of your campaigns.
Your marketing should be top-notch-To be as competent as possible in your chosen field, you must have a full toolbox of transferable skills.
And that’s why we created…
Digital Marketing Mastery
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