Digital Marketer – Digital Marketing Mastery 2022


Digital Marketer – Digital Marketing Mastery 2022

Digital Marketer - Digital Marketing Mastery 2022

Find out how to become a successful entrepreneur Marketing MVP…
Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.

Today’s Marketers Have to Be More Agile than Ever Before.

Before reading any further, there are 2 terms you should know…
Generalists: Those who can do just a little bit of everything. (I.e. Your typical “Jack of all trades, master of none.”)
SpecialistsThose who choose one specific route and are focused on their work Only In that area.
Now that you know them, I want you to FORGET about becoming either of them…
…because one thing is certain in marketing today:

Generalists & Specialists Are Extinct

If that sounds harsh, think about where your customers and clients are coming to you:
Specialists are limited in their ability to speak only about their specific skill.
And generalists, while capable of leading marketing teams through campaigns, don’t have time to keep up with new strategies and test-Every day, there are new and exciting trends.
So what’s the happy medium?
Someone who’s able to link the core areas of digital marketing with expertise in about 1-Three of them can be combined to create a holistic strategy.
Otherwise known as…
What is a? “T-Shaped” Marketer?
Each aspect of digital marketing can be used as a guide for another’s marketing strategy.
You can use, for example:
  • Facebook Ads to build a larger email list…
  • Email to encourage people to join your community…
  • Use community conversations to inform your content calendar.
In fact…
There are There are endless possibilities Digital marketing skills can be connected in many different ways:
Content marketers have mastered the art of growing audiences through organic traffic strategies.
But, a T-Form Content marketers can take their content and turn it into a complete marketing strategy.-fledged marketing plan by incorporating…
  • Keyword research is used to determine the best blog post topics to rank.
  • Data and optimization techniques for updating content and keeping it relevant.
  • Social media sharing for authority and brand awareness
A copywriter in another field is responsible for writing promotional copy for email, paid advertisements, and products.
But, a T-Form copywriter knows the exact language that reaches their intended audience by understanding…
  • Email Marketing best practices
  • The stages of Customer Value Journey
  • Community Management
And that’s where the picture starts to get a little bit clearer.
As a marketer, you already know what you’re especially good at or passionate about (this is the bottom of your T).
You may have a general understanding of each digital marketing discipline (the tip of your T), but it’s not enough. Have confidence To develop a marketing plan for clients or offer these services.
But T-Marketers who are shaped have a competitive edge as they can be branded. combine The strengths of specialists and generalists.
So that you can be a “Jack (or Jill) of all trades,” You can be the master of anything you choose!
And this concept doesn’t ONLY apply to digital marketing. It is evident in musicians, artists and even athletes.
T-Shaped Marketers & Personal Marketability
Wondering why so many other endeavors are being pursued by the best professionals?
Star athlete Serena Williams isn’t just one of the best tennis players EVER. She’s also an accomplished entrepreneur with her own clothing line and a seat on Survey Monkey’s Board of Directors.
Ben Affleck isn’t just one of the most bankable actors in the world. You may recall that he won an Oscar in coproduction.-Writing Good Will Hunting Matt Damon. Remember! ArgoThe Best Picture Winner of 2012 was… It was directed and produced by Affleck.
Daymond John isn’t just the billionaire creator of FUBU. He served as President Barack Obama’s Ambassador of Global Entrepreneurship and has invested in numerous businesses through his role in Shark Tank.
What do these three people have in common? Personal marketability.
All of them have expertise in one area of their professional lives—tennis, acting, apparel—but they didn’t stop there. They also excelled in investing, filmmaking and fashion.
As a marketer, you’re more attractive to potential clients and employers when you AREN’T just an expert in one particular area…
You can also contribute in many areas of marketing.
AKA: Agility.
For example, email marketing may be your first love, and what you’re best at. But you’d be more marketable if—in addition to sending outstanding emails—you are also able to build the funnel, write the landing page, and analyze the results of your campaigns.
Your marketing should be top-notch-To be as competent as possible in your chosen field, you must have a full toolbox of transferable skills.
And that’s why we created…
Digital Marketing Mastery
This course is the best in digital marketing training.
We begin by making sure that you understand the most important aspect of any digital marketing strategy.
We start by mastering. Three foundational topics:
  • The Customer Avatar Canvas – WHO your ideal customers are
  • The Core Message Canvas – WHAT your business offers to your customers
  • The Customer Value Journey – HOW your customers interact with your message
Then, instructors who are T-shaped marketers themselves, we’ll take an in-A deep look at the core digital marketing competencies, including:
  • Content Marketing
  • Email Marketing
  • Social Media Marketing
  • Community Management
  • Digital Advertising
  • Data & Optimization
  • Search Marketing
The instructors also link each specialty to the stages in the Customer Value Journey, so you can see how each area of digital marketing does their job of attracting and converting customers.
Not just once but as a tool that converts leads into leads and customers into leads.
After earning your Digital Marketing Specialist Certificate you’ll have the tools to effectively reach your (or your clients’) Target audience through a full-scope marketing strategy.
Your Path to Becoming A Survivor Marketing MVP
Our most recent and comprehensive marketing course was available for a limited period to DigitalMarketer Lab subscribers.
But now, we’re making it available to purchase on its own for the lowest price it will ever be.
It is a great time to become a T.-A well-rounded marketer who can confidently communicate his ideas:
  • From A, create a marketing strategy-Z for yourself Your clients
  • Manage a team made up of marketing professionals who are familiar with each other’s roles
  • Collaborate and develop winning strategies together to form a cohesive marketing program
The Digital Marketing Mastery Certification is your competitive edge and the pathway to greater and better opportunities.
Our engaging and informative approach to marketing training will make you a new marketer.-Minted T-shaped marketer like you might Do not be afraid to quit your day job to pursue SEO or Community Management.
But even if you don’t, you’ll know precisely how to implement those respective skills into your existing or desired marketing profession.
Course Details
The Digital Marketing Mastery Course is the best digital marketing training available. This 16-hour course teaches you the basics of digital marketing.-hour course, you’ll learn the foundation of DigitalMarketer’s curriculum and get certified as a Digital Marketing Specialist.

Module 1

The Core Concepts Digital Marketing

Learn the role of digital marketing and how to leverage it in today’s business world.

  1. The Goal
  2. Traditional vs. Digital
  3. Role of Digital Marketing
  4. Critical Disciplines
  5. 3 Tools for Modern Marketers
  6. B2B v B2C

Module 2

Know Your Customer

Build out a Core Message Canvas and Customer Avatar Canvas and finally get clear on who you’re selling to.

  1. Know Your Customer
  2. Customer Avatar Canvas
  3. Customer Before & After
  4. Building Your Before & After
  5. Before & After in Action
  6. Canvas for the Core Message

Module 3

Customer Value Journey

Learn how to seamlessly convert a person into a paying customer with your marketing plan.

  1. Mapping the Customer Value Journey
  2. Awareness
  3. Engagement
  4. Subscribe
  5. Convert
  6. Excite
  7. Ascend
  8. Advocate
  9. Promote
  10. Optimizing Your Value Journey
  11. Call To Action

Module 4

Content Marketing

Learn what content is best to attract your audience, and how to leverage content marketing strategies to grow you business.

  1. Content MarketingIntroduction
  2. What is Content? Marketing?
  3. You are here
  4. Voice
  5. Content Strategy
  6. Content Options
  7. Monetize Content
  8. Content Marketing KPIs
  9. Content Tools
  10. Call To Action
  11. Copywriting: Introduction
  12. Content Writing v. Copywriting

Module 5

Social Media

You will gain a clear understanding of social media and how it can be used to build genuine relationships with your audience.

  1. Social Media Introduction
  2. You are here
  3. Social Channels
  4. Targeting Your Audience
  5. Content Creation
  6. KPIs for Social Media
  7. Social Media Goals
  8. Brand Management
  9. Call To Action

Module 6

Digital Advertising

Learn about paid traffic strategies, landing page copy, ad design elements and how they all work together to bring prospects onto your pages.

  1. Digital Advertising: Introduction
  2. You Are Here
  3. Paid Traffic
  4. Why use paid traffic?
  5. Landscape Overview
  6. Planning
  7. Creative: The 3 Core Elements
  8. Budgeting
  9. The 3 Pillars of Paid Media
  10. Optimizing Your Paid Media
  11. Reporting
  12. Paid Advertising Wrap-Up
  13. Call To Action
  14. Data & Optimization/Landing Pages: Introduction
  15. Landing Pages
  16. Copywriting for Landing Pages
  17. Design Elements: Introduction
  18. Design Goals
  19. Ad Creatives
  20. Design Resources
  21. Call To Action

Module 7

Search Marketing

SEO strategies can help you rank higher in search engines and generate organic traffic.

  1. Search MarketingIntroduction
  2. You Are Here
  3. What is SEO?
  4. Technical SEO
  5. On-Page SEO
  6. Off-Page SEO
  7. KPIs in SEO
  8. Call To Action

Module 8

Email Marketing

Learn how email campaigns can be opened, clicked and converted from passive subscribers to active customers.

  1. Email MarketingIntroduction
  2. You are here
  3. Tools & Tactics
  4. List Hygiene
  5. Actionable Metrics & KPIs
  6. High-Value Segmentation
  7. Broadcast v. Follow-Up
  8. Call to Action
  9. Email Copy
  10. Email Copy: The Elements
  11. Call to action: Copywriting can be done using social media

Module 9

Community Management

Go in depth into how to build a thriving online community that positively impacts your business’ bottom line.

  1. Community Management: Introduction
  2. You Are Here
  3. Why communities?
  4. Create Your Community
  5. Launching Your Community
  6. Sense of community
  7. Community Metrics
  8. Call To Action

Module 10

Data & Optimization

Find out which marketing strategies work best for you and your customers by analyzing data and optimizing tactics.

  1. You are here
  2. Data Purpose
  3. Lagging vs. Leading Metrics
  4. Top of the Funnel Metrics
  5. Middle of the Funnel Measures
  6. Bottom of the Funnel Metrics
  7. Optimizing Using Data
  8. Identification
  9. User Research
  10. Hypothesis Construction
  11. Prioritization
  12. Running & Reporting a Test
  13. Call To Action

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