Digital Vidya – Certified Digital Marketing Master Course

File Size: 10 GB, Keyword & backlink tool to research competition and dominate your niche

Digital Vidya – Certified Digital Marketing Master Course

Certified Digital Marketing Course
Instructor-Led Online and classroom Training for Digital Marketing

Check out Digital Marketing Training Schedule
Reasons to take a Digital Marketing Course
Digital Marketing is a mandatory skill for a large number of professional roles in the industry today in departments such as Marketing, Public Relations, Branding and HR. Through our Digital Marketing & other Courses, Digital Vidya has trained 38,000+ entrepreneurs, professionals, and students since 2009.
Here are the key reasons for which people take our Digital Marketing Course:
Marketing Professionals: Upskilling
Professionals in Other Roles: Upskilling, Career Shift, Freelancing
Business Owners & Entrepreneurs: Promote Business, Manage Agency
Digital Marketing Professionals: Career Growth
Students & Freshers: Job, Freelancing
Upskilling
50%
50%
Getting a Job
75%
75%
Freelancing
25%
25%
Business Promotion
15%
15%
Talk To Advisor
Are you unsure about taking up a Digital Marketing Course?
44 Modules
Curriculum of Our Digital Marketing Training Program
Digital Marketing is a vast and expanding subject. Being both an art & a science, the syllabus of Digital Marketing Courses must keep being updated. The regular updates keeps this Digital Marketing Program a league apart from that of other Digital Marketing Institutions.
In this Certified Digital Marketing Master program, commonly called the CDMM course, our approach to Digital Marketing training is exhaustive. You will learn various techniques of Digital Marketing through a series of 44 Modules.
The number of modules in this Digital Marketing course for each domain will vary based on the importance and effectiveness of each domain. Each module will typically be delivered in one week. For you to learn all the modules of Digital Marketing in the duration promised, we will conduct multiple online classes every week.We believe that taking up an Digital Marketing Course is the best way to get trained in the Digital Marketing space.
Digital Vidya’s experience in the training industry since 2009, along with the apparent requirements of learning Digital Marketing make the case clear for the CDMM course to be the best in the industry. Since, all of the research and application on Digital Marketing takes place online, you have to be on this platform to learn.
Search Engine Optimization [SEO] (4 Modules)Search Engine Marketing [SEM/Google AdWords] (5 Modules)Social Media Marketing [SMM] (5 Modules)Email Marketing (3 Modules)Inbound Marketing (4 Modules)Web Analytics (5 Modules)Facebook Marketing (2 Modules)Other Digital Marketing Topics (15 Modules)
Introduction to SEO

How do Search Engines work?
Indexing & Crawling Basics
Optimizing Crawl Budget
Intro to SEO
Organic Search vs. Paid Search Results
Anatomy of a Search Result (Search Snippet)
What is On-page SEO (Content, Architecture, HTML)?
What is Off-page SEO/Link Building (Social, Content-based, PR)?
Keyword Research
Finding Seed Keywords: Mind Map for Keyword Research
Using Wikipedia, Forums for Keyword Research
Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
Google Keyword Planner Tool
On-page SEO

HTML Basics
Web Page Basics: What is HTML, JavaScript,CSS
Basic HTML Tags to create a web page
HTML Tags for SEO: Title, H1, META Tags, IMG, A
On-page SEO Elements
Crawling: XML, HTML Sitemaps, Robots.txt
Content Clusters (Creating SEO-based content)
Negative on-page to avoid
Technical SEO
URL Architecture
Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
301 Redirects
Mobile SEO
App Store Optimisation
Mobile Websites: Responsive, Adaptive, Dynamic
Optimizing for Voice Search
Schema markup
What is Schema & Why is it relevant to SEO.
Schema Types – Micro, JSON-LD
Common JSON Schema Tags – Organisation, Website, Blog Posting LocalBusiness
How Schema shows up in SERPs
Off-page SEO
Link Building
What is Link Building
Link Building Tactics
Manual Link Building Process
Link Building Metrics
Social SEO
Quora
YouTube Video SEO
Slideshare, Scribd and other Social Channels for SEO
Local SEO
What is Local SEO, Pigeon Update
Google My Business, Bing Places
Local Pages on your website
Local Listings/Citations
Backlink Audits using SEMrush.com
Backlink audit of one website
How to audit backlinks of competitors and gain insights?
SEO Audit, Tools, Measurement

SEO Audits
What are SEO Audits?
Different Types of SEO Audits
Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
Google Search Console
Algorithm Updates
History of Google Algorithms
Panda, Penguin, Pigeon, Caffeine updates
RankBrain and the Future of SEO
Measurement with Google Analytics
Basics of Google Analytics
SEO Metrics to Measure – On-page, Off-page, Technical
SEO Reporting
SEO Resources, Careers in SEO
Top Blogs to follow for SEO
Free Learning Resources – Moz, Google Analytics
A career in SEO

Download curriculum (.pdf)
Know the complete offering of our Digital Marketing Course
Online Digital Marketing Courses & Training
140 Hrs of Hands-on Assignments
Hands-on Digital Marketing Assignments
The real value of this Digital Marketing Online Course at Digital Vidya lies in its hands-on assignments. The course assignments are divided into Module and Case Study assignments. Successful completion of our Digital Marketing Course with these assignments makes your Digital Marketing Training all the more practical.
While you start your journey to learn online marketing by working on your own blog (newly created with our help/ existing), Digital Vidya ensures that you apply whatever you learn to develop and grow it. This makes the course a lot more meaningful than any other random web marketing training available in the market.
Digital Marketing Module Assignments
Note: The following list is not comprehensive. We keep adding new assignments to our Digital Marketing Course regularly.
3BUILD & PROMOTE YOUR BLOG
Just after the registration, the participants are requested to register their already existing blogs/businesses. For those without an existing online property, it is mandatory that they build one. For this, we help them through our Build Your Blog course which is a 2-hours long course. We also have a self-paced course with 6 Pre-Recorded lessons on ways to Promote Your Blog.

Build Your Blog
Duration: 2 Hours
Assignment Promises
Decide the topic of there blog
Buy domain name or take free sub-domain name from Digital Vidya
Host Blog on AWS and add $ 100 credit provided by Digital Vidya
Import 5 blog posts based on their blog topic from other websites
Update theme and Logo. Create an email for their domain.
Install all necessary plugin including Google Search Console, Google Analytics, Discus, Author Ta

Promote Your Blog
Duration: 5 Hours

Assignment Promises
Write your first blog post + SEO
Social Media Profiles and Content Sharing
Promoting the blog through E-Mails
Promotions via Facebook Ads
Traffic Analysis using Google Analytics
Creating a Content Strategy
3SEARCH ENGINE OPTIMIZATION (SEO)
3SEARCH ENGINE MARKETING (SEM)
3SOCIAL MEDIA MARKETING (SMM)
3EMAIL MARKETING
3INBOUND MARKETING
3WEB ANALYTICS
Digital Marketing Case Study Assignments
Digital Vidya has identified top Digital Marketing Campaigns in recent times. We have worked with the implementation team of each of these campaigns and designed 60 hours of Case Studies & Exercises. All this information gathering lets us create profound & interesting assignments for our Digital Marketing course. This length & breadth of research is not usually seen in other digital marketing courses.
You will create a Business Case Solution in each individual exercise and work on it. A practical learning experience to reap benefits from a Digital Marketing training program can’t get better than this. The practicality of this program makes it one of the best Digital Marketing courses out there.
Note: The following list is not comprehensive. We keep adding new assignments to our digital marketing course regularly.
3SEO Case Study: ICICI Bank
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Duration: 20 hours
Learning Outcomes
Gain competency in improving search engine rankings of your website content and blogs.
Implement Learn to get your content indexed in search engines frequently.
Learn to analyze which web pages are working well and which need improvement.
Research and shortlist best keywords to make your content searchable.
Tools you will Learn
Google Analytics
Google Keyword Planner
Google Search Console
3SEM Case Study: Carwale
3Social Media Marketing: Cadbury Dairy Milk
3Email Marketing Case Study: Microsoft
3Inbound Marketing Case Study: Myntra
3Web Analytics Case Study: Puma
Upcoming Digital Marketing Training Schedule
Classroom Training
Face-to-face Classes
3 Months
Classroom training not available due to Covid restrictions.
Session Details:
Weekday Batch [Tue, Wed,Thur & Fri]: Batch dates not available (03:00 PM – 06:00 PM)
Weekend Batch[Sat & Sun]: Batch dates not available (10:00 am – 1:30 pm)
Enquire Now
Instructor-Led Online Training
Live Online Classes
4 or 7 Months
Session Details:
Tuesday & Thursday Batch: 1st June, 2021 (08:00 PM to 9:30 PM)
Wednesday Batch: 2nd June, 2021 (06:00 PM to 9:00 PM)
Saturday Batch: 5th June, 2021 (10:00 AM to 1:30 PM)
Sunday Batch: 6th June, 2021 (10:00 AM to 1:30 PM)
Enquire Now
Note: We have a best-in-class digital marketing course which delivers the core modules in a physical Classroom training format. However, due to pandemic and government regulations, all our classroom centres are not operational. Digital Marketing Course is also delivered in the online classroom format.
Other offline centres in India: Delhi (Malviya Nagar, Paschim Vihar, Preet Vihar, Vishwavidyalaya), Bangalore, Gurgaon, Ghaziabad, Hyderabad, Kolkata, Pune, Mumbai, Lajpat Nagar, NSP
Free Digital Marketing Tools Worth INR 72,000+
Tools Bundled in Our Digital Marketing Course
A wide range of Digital Marketing tools are covered in this Digital Marketing course. Digital Vidya has partnered with the best industry players to offer you an exclusive set of paid Digital Marketing tools absolutely free of cost for the participants. You do not need to pay any extra fee apart from the regular course fee for getting access to these tools. The access duration of these paid tools will range between a few weeks to a few months.
Using these tools will make your learning & understanding of real-time challenges in Digital Marketing all the more vivid. Helping you use the accepted tools of the real-industry makes your digital marketing course practical & applicable. This is an additional feature that puts us apart from other Digital Marketing Institutes.
Server Space 2060f2caba98bd051929d06844907a9a
HOSTING: SERVER SPACE
Special Offer: ₹ 35,000 worth server space for startups joining this course
Server space will be provided on Industry leading cloud-based Web Hosting Provider.
seo 1 6c7a679f0db687bf8680ddb72c881f75
TOOL: SEO SOFTWARE
Special offer: ₹ 11,500 worth tool subscription to all students
Tool to help you maximize your website SEO Traffic
Social Listerning fe3760a6e1c62e2382abf2d0d5c66d29 1
TOOL: SOCIAL LISTENING
Special offer: ₹ 40,000 worth tool subscription to all students
View and analyze all conversation about any brand on Social Media
wordpress theme 1780654f0c3f0f155ff3a4638b636200
THEME: WORDPRESS MEGA THEME
Special offer: ₹ 6,000 worth Theme to all students
Get access to Mega Theme to create a WordPress based website.
sem d90a1a9095f468024b0f5e9c0441da81
TOOL: SEM SOFTWARE
Special offer: ₹ 6,500 worth tool subscription to all students
Manage, Analyse and improve the performance of SEM Campaigns.
Landing Page Creator ae71e565d1b92f296e09258eb7de2632
TOOL: LANDING PAGE CREATOR
Special offer: ₹ 1,270 worth tool subscription to all students
DIY Landing Page Creator to create professional and appealing landing pages hassle-free
Push Notification 0b62b39a48c92dab174f8d0669884d90
TOOL: PUSH NOTIFICATION
Special offer: ₹ 6,500 worth tool subscription to all students
Browser Push Notification tool to increase engagement and conversion rate

TOOL: AHREFS
Special offer: ₹ 12,000 worth tool access given to each student
Keyword & backlink tool to research competition and dominate your niche

Here’s What You’ll Get in Digital Vidya – Certified Digital Marketing Master Course

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Course Requirement: Digital Vidya – Certified Digital Marketing Master Course
Real Value: $97.0000
One time cost: USD

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