The Dream Customer Attraction Method is an online marketing course designed specifically for Aesthetic Clinicians who are serious about growing their business.
Everything you need to know from top to bottom and beginning to end is inside, so you will be able to:
- Easily create social media posts you’ll feel PROUD of, instead of constantly second-guessing.
- Set up a proven step-by-step system to convert lurkers into buyers so you can create financial freedom for your family
- Stop trying to attract patients with discounts, and instead, attract the RIGHT kind of patient by standing out and becoming known locally as THE go-to practitioner. That’s when you start to feel truly appreciated in your career.
- Do all this with a tribe of like-minded clinicians to cheer you on.
All delivered in a clear, easy to use way, and not just from some random marketing generalist. This course is 100% bespoke to aesthetics based on myself and Tim’s success in this industry.
STAGE 1: Extract the rough diamonds
- Beautiful You: How to unlock your greatest marketing asset…YOU!
- Meet Your Dream Customer: How to identify and deeply understand your new best friend
- Pillars Of Trust: Why followers convert to customers
- Pillars Of Value: Why some content flies and some flops
STAGE 2: Polish the Diamonds
- Diamond Content Creation System: How to create killer content in 7 simple steps
- A: Attention: How to STOP that scroll
- S: Story: How to KEEP them hooked
- A: Action: How to receive your PAY-OFF
STAGE 3: Present the Diamonds
- Instagram Feed Mastery: How to optimize photo/graphic posts
- IGTV Video Mastery: How to use short videos for deep connection
- Instagram Reels Mastery: How to delight your Dream Customer in only 15 seconds
- Instagram Live Mastery: How to use the thrill of live video to your advantage
- Instagram Stories Mastery: How to make your own reality TV show!
- Hashtags: How to maximise your posts’ reach
- Canva Carousel Post Template
STAGE 4: Seal the Deal
- Set Out Your Stall: How to create an Instagram profile that converts
- Get ‘Em Booked! How to convert enquiries into bookings
Get Out of Your Own Way
- Your New Life As A Marketeer: How to lock in success with daily routines
- Mindset Ass Kicking: Stop caring what people think and start showing up consistently
BONUS MODULES
- The best content creation apps: Step-by-step tutorials
- How to do the perfect introduction video
- How to get more reviews and before and after pictures
- Dr Tim’s tips for introverts to thrive on social media
- How to turn online haters into marketing gold
- Example empathy exercise
REAL MARKETING SUCCESS CASE-STUDY INTERVIEWS
- Role model interview: Nurse Lisa Roberts from Lisa Roberts Aesthetics
- Role model interview: Becca Roberts from B’s Aesthetics
- Role model interview: Katie McDonald from Sleeping Beauties Aesthetics
Video Introduction by Miranda Pearce
Here’s What’s Included In The DCAM Course
Dream Customer Attraction Method
eLearning Marketing Course For Aesthetic Practitioners
Video Masterclasses
When you join today, you’ll get lifetime access to 19 core video tutorials PLUS 6 bonus tutorials that will teach you the step-by-step Dream Customer Attraction Method. You’ll learn how to:
- Gain an intimate understanding of what makes your Dream Customer tick
- Understand what makes KILLER content so you no longer feel ‘Huh?’ again!
- How to optimise your Instagram profile so that it converts to bookings
- How to create videos that touch people’s souls instead of boring them to tears!
- How to conquer Instagram Reels, IGTV, IG Lives, IG Stories, feed posts, hashtags
- The secret scripts to get more testimonials and before & after pics
- The best apps to use, even if you’re a tech ‘dinosaur’
- How to do it all even if you’re shy and don’t like putting yourself out there
And so, SO much more!
Done-For-You Treasure Chest
I want to make sure you have everything you need to get started today, so I’m also including our best plug-and-play assets:
- 101 Killer Content Ideas. I know your Dream Customer back to front, and now I’m handing you 3 months worth of epic content ideas on a plate!
- Text Message Enquiry Conversion Script. Not sure how to reply to ‘How much for 1 area?’ DMs? My enquiry script is proven by 13 years of sales experience to convert!
- Hashtag Cheat Sheet. Hashtags get you people who are ALREADY searching for your services. We’re giving you 30 hashtags designed specifically for aesthetics that you can use straight away.
Marketing Essentials Toolbox
Everything you need to research, create, and engage with your audience is here:
- Canva Carousel Post Template. A proven template for carousel posts that you can amend within the easy-to-use Canva app, then upload direct to Instagram.
- Engagement Rate Calculator. Pop a couple of numbers into a into this super simple calculator and you’ll instantly see how we’ll you’re doing.
- Marketing Compliance Dos & Don’ts Guide (applicable to UK).
- Enquiry Tracker. They say ‘The fortune is in the follow up’ so I have provided you with a script and tracking form for you to squeeze the most juice out of each precious enquiry you get.
- Market Research Questionnaire & Instructions. The best way to find out about your Dream Customer is to ask her/him. This blueprint gives you step by step instructions about how to create and distribute a simple Google form.
Role Model Interviews
We’re also throwing in 3 exclusive interviews with nurses just like you, Katie MacDonald from Sleeping Beauties Aesthetics, Becca from B’s Aesthetics, and Lisa from Lisa Roberts Aesthetics. They are role models because they’ve built their pages to almost 100k altogether and share:
- How they create outstanding before and afters
- Which Instagram posts had the biggest impact on their following
- How to put yourself out there, even when you’re scared to
Alternative Formats
Everything in the course is available in a private online membership platform, where there are easy-to-use alternative formats available, including:
- MP3 audio download so you can listen to the course while you’re walking the dog!
- Downloadable PDF
Private Accountability Tribe
Marketing can be triggering, so you’re so much more likely to keep going if you have a tribe of like-minded colleagues cheering you on! When you join DCAM, you get lifetime access to private Facebook and Telegram groups where you can ask practical questions, get opinions about your content in a safe non-judgemental space; plus get friends for life!
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