Your instructor: Freddie Chatt
![](https://freddiechatt.com/wp-content/uploads/2023/09/fc-profile-pic-300x300.png)
I’m the founder and operator of Village Cricket Co. an ecommerce brand selling cricket gear in the UK.
After dropping out of university, I was thrust into the world of SEO in my first role as a digital marketing assistant back in 2012.
And it took off!
The first year we achieved triple-digit growth and after five years, it was an 8 figure channel for the brand.
During my time in house I worked on projects including domain migrations, internationalisation, content-led campaigns, community link building and everything in between.
Since 2019, I’ve been a full-time SEO consultant working with hundreds of store owners helping them grow with SEO and have accumulated a deep understanding of what works and what doesn’t in SEO for online stores.
I used this knowledge to grow Village Cricket Co. into a six-figure brand using just SEO, using a defined system to find high converting, low competition keywords that drive sales and not just traffic.
This course is the combined process developed from working with hundreds of ecommerce brands and personal experience with my own brand.
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