Ed Gandia – Writing Case Studies

Module 1: The Profitable Enterprise of Case Research Writing

On this first module, I’ll stroll you thru the fundamentals of case research. I’ll clarify what they’re in additional element. I’ll additionally focus on what they’re used for, who reads them, why they’re so well-liked, and why they proceed to be so efficient. Plus… I’ll present you ways a lot you possibly can cost for these initiatives and the way lengthy they’ll take you to finish them (each at first… and upon getting some expertise).

Module 2: The Profitable Case Research Construction

In Module 2, I’ll clarify how highly effective case research are structured. We’ll speak concerning the completely different parts of the case research. The aim of every factor. What every part wants to incorporate. And why these paperwork have to comply with a selected sequence.

Module 3: Discovery and Planning

On this module, you’ll discover ways to collect all of the necessary fundamental data you’ll want earlier than you possibly can even begin your analysis and writing. Primarily, that is the place you get an excellent really feel in your consumer’s goals. It’s additionally the place you determine the individuals within the case research, get preliminary approvals, and the place you lay the groundwork for a clean mission.

I’ll additionally share a replica of my detailed framework in a flowchart format. It is a course of I’ve refined over time and have stored fully secret till now.

Module 4: The Interview Course of

Right here’s the place I’m going right into a deep dive of the interview course of. We’ll focus on all the things from pre-interview preparation to retaining your interview tightly centered and productive. And easy methods to get the juicy particulars you’ll have to craft a strong story.

I’ll offer you ideas and concepts that can prevent an incredible period of time and can make you appear to be a real professional in entrance of your consumer and their buyer.

Module 5: Writing Your Case Research Draft

This module is all concerning the second of reality — writing your case research! I’ll stroll you thru organizing all of your data, outlining your story, writing your first draft, modifying, sharpening, proofreading, and creating a strong and a spotlight-grabbing title.

Module 6: Managing Your Case Research Initiatives

Few B2B copywriters know easy methods to craft highly effective case research. And fewer nonetheless know easy methods to full these initiatives in an environment friendly approach. So in Module 6 I’m going to point out you easy methods to maintain your case research initiatives on observe. improve the probabilities that you just get all the required approvals in your draft. And what to do when issues go incorrect.

Module 7: Land Case Research Initiatives

Subsequent, I present you easy methods to land case research initiatives. The whole lot from easy methods to market your self as a case research author… to easy methods to value them… what inquiries to ask earlier than you quote… easy methods to value your initiatives profitably… and easy methods to improve your possibilities of touchdown the work. By the tip of that module, you’ll be properly outfitted to market your case research expertise and to win worthwhile case research initiatives.

Module 8: Anatomy of a Case Research

On this remaining module, I’ll stroll you thru an evaluation of 4 completely different case research, two of that are included on this program as a reference. You’ll see how these items are structured. What sequence they comply with. How every of the parts reads. And what the precise case research appear to be as soon as they’re printed. I do that by way of a 23-minute video so you possibly can comply with alongside extra simply.