It’s been 10 years of the same method.
Everyone says that choosing the right keywords and using Amazon Ads is all you need to do, showing you millions in royalties earned.
Then you try it yourself, and somehow, it doesn’t work…
But how can a beginner in 2025 invest thousands of dollars in advertising when they haven’t earned anything yet?
The cost of ads keeps rising because that’s exactly what Amazon pushes you to do, and the more competition there is, the more you have to spend to get results.
If people were already saying the market was saturated years ago, competition in 2025 is at its peak, with the rise of AI allowing anyone to create a (low-quality) book in a single day.
The real question is: do we really need to join that fight, or can we find customers in other ways?
Forget quick hacks and Fiverr shortcuts.
You’ll master the theory and practical skills that make you independent and capable, so you can delegate later with confidence.
Stop fighting in oversaturated marketplaces.
Instead, learn how to attract unaware customers outside Amazon, where there’s less competition and more opportunity.
You don’t need pricey keyword tools or paid campaigns to succeed.
We teach proven organic strategies that use social media and authentic content to sell your books naturally.
We’re Dave and Miro, two full-time self-publishers for over 3 years now.
And we’re regular people, just like you.
We didn’t succeed during the golden age of self-publishing, we did it when everyone said the market was dead.
We started with no budget and still built a business worth hundreds of thousands of dollars.
Our results come from consistent learning, execution, and constant improvement, not luck or shortcuts.
Like you, we were once lost in the noise of “guru” advice and endless conflicting strategies.
Tired of chasing trends and quick fixes, we decided to build our own system, and it worked.
You want to start your own project and learn real skills.
Here, you’ll learn everything you need and have the opportunity to launch your first brand professionally.
You’re a publisher but feel stuck due to high costs or limited results.
Here, you’ll discover new tools no one has ever told you about, and finally break through.
You’re seeing results, but you want to increase your income without raising your investments.
Yes, you can do it, with the right skills and a broader vision.
Module 0 – Welcome to Publishing Marketers
Lesson 1: Welcome aboard!
Lesson 2: My story and how it can help you
Lesson 3: How this course will transform your publishing journey
Module 1 – Mindset
Lesson 1: Changing your belief system
Lesson 2: Understanding self-publishing as a business
Lesson 3: How much you’ll earn with self-publishing
Module 2 – Identifying the Problem to Solve
Lesson 1: Why every book should solve a problem
Lesson 2: How to identify the problems to solve
Lesson 3: How to test the validity of the problem
Module 3 – Building the Buyer Persona
Lesson 1: Why you need a buyer persona
Lesson 2: Create your buyer persona profile
Module 4 – Branding Fundamentals
Module 5 – Book Ideation
Lesson 1: Finding the most effective solution
Lesson 2: How to structure the book correctly
Lesson 3: Choosing the title and keywords
Module 6 – Creating a Low-Content Book
Lesson 1: Do low-content books still make sense in 2025?
Lesson 2: Planners
Lesson 3: Trackers
Lesson 4: Journals
Module 7 – Creating a Mid-Content Book
Lesson 1: Why mid-content books are the 2025 goldmine
Lesson 2: Workbooks
Lesson 3: Activity books
Lesson 4: Coloring books
Module 8 – Creating a High-Content Book
Lesson 1: High-content as your brand’s core engine
Lesson 2: How to structure a high-content book
Lesson 3: Practical tips
Module 9 – Cover Design
Lesson 1: Characteristics of a good cover
Lesson 2: Practical examples of good and bad covers
Module 10 – Book Publishing
Lesson 1: Metadata: description, categories, and keywords
Lesson 2: The pricing strategy
Module 11 – Promotion Strategy
Lesson 1: Your author marketing ecosystem
Lesson 2: Book launch
Module 12 – Content Marketing
Lesson 1: Why content marketing
Lesson 2: Getting started with TikTok
Lesson 3: Turning ideas into content
Lesson 4: Best practices for uploading content
Lesson 5: Phases of the strategy
Module 13 – Creating Your Brand Website
Lesson 1: Why every book brand needs a website
Lesson 2: The essential elements of a book brand website
Module 14 – Email Marketing
Lesson 1: Understanding email marketing
Lesson 2: The email campaign
Module 15 – Advertising
Lesson 1: Why advertising is optional
Lesson 2: Amazon Ads
Lesson 3: Meta Ads (Instagram & Facebook)
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