Erica Schneider, Rob Lennon – The Launch Content Playbook

If you’re like me (Erica).

Or like me, (Rob).

We put SO much time and energy into building our products and offers.

So much research, and care, and effort to make them the best they can be.

But when it comes time to do the marketing, to do the launch…

It’s like a whole new product needs to be created.

I’m supposed to email like 10+ times??? About what???

What do I post other than “please buy my stuff”?

How can I tell the story of how my product transforms people’s lives and solves their pain?

I just want people to see how valuable this offer is.

Launching a product or service is high-stakes and can feel overwhelming.

From brainstorming content ideas to trying to figure out how to not come across as salesy, the process is rough.

Creating launch content is time-consuming.

It’s stressful.

You may already be burned out from creating the product.

But if you don’t create enough content to promote it?

…if you don’t send enough emails?

…if you don’t post enough social posts?

That ruins the investment into the precious product you just created.

Launches are hard enough as it is.

When you’re juggling multiple tasks without a structured plan, you waste precious time and energy on ineffective content.

Your audience gets confused, or doesn’t care.

You feel judged.

Engagement drops.

Sales never materialize.

You didn’t create enough launch content OR you didn’t create the right kind of launch content.

Ugh.

The lack of consistency and strategic planning turns what should be a moment of triumph into a nightmare of missed opportunities.

After spending so much time building something to launch, it’s crushing to screw up the marketing.

Get the frameworks, blueprints, and an AI launch planner to make your next launch awesome

→ Make Content Decisions Easily

From pre-launch buzz to post-launch follow-up, our detailed blueprints ensure you know exactly what content to create and when to share it.

No more guesswork—just a clear, actionable plan that guides you through every step of your launch.

→ Less Planning, More Launching

No more splitting your focus, jumping back and forth between strategy and execution.

With a strategic & customizable launch content plan in your pocket, you can stop stressing about the launch content and simply run amazing launches.

→ More Touchpoints. More Sales.

Maintain a steady flow of high-quality content that keeps your audience excited to hear more.

Yes, people can actually enjoy being sold to. When done right.

With a hungry fan-base and more opportunities to be in front of them, you’ll naturally convert more sales.

→ Proven Tactics for Non-Salesy People

Our proven content plans are designed to maximize conversions by providing value and entertainment without being excessively salesy.

Our blueprints and playbook minimize pushiness, striking a good balance to get the sale, but not at the cost of your respect.

Like when Gary V. says, “Jab, Jab, Jab, Right Hook,” but without the metaphor of punching your customers in the face.