Do you ever wonder why you click some headlines?
And why you ignore most headlines?
In the old days of print advertising, David Ogilvy suggested that if 100 people read a headline only 20 will actually read your advert or article.
And now?
According to WordPress, 70 million (that’s 70,000,000!!!) new blog posts are published every month.
As bloggers, we’re in a tough competition for reader attention. If 100 people see your headline on social media, you’re lucky if two click through.
People often decide to read or ignore your blog post by reading only the headline:
So, good headlines are an essential tool in growing your blog readership.
Welcome
5 tips for a smooth learning journey (2:41)
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Downloads
Activity Book
Answer Book
The Treasure Trove with Headline Inspiration
The Power List with Wordy Inspiration
Module 1: Become a Headline Apprentice
1.0 – Introduction (1:19)
1.1 – How to grab attention in a distracted world (5:27)
💃 Activity A. Spot power words and benefits
💃 Activity B. What’s your view on these headlines?
1.2 – The #1 simplest headline formula to get more clicks (5:45)
💃 Activity C. Identify the specific benefit
1.3 – 3+ ways to create attention-grabbing lists (5:57)
💃 Activity D. Why are these “List” headlines attractive?
1.4 – How to (ethically!) steal headlines (5:03)
💃 Activity E. “Steal” your headlines
1.5 – How to spot a headline’s wonky legs (3:01)
💃 Activity F. Pinpoint the weaknesses
1.6 Cheat Sheet for Module 1: Become a headline apprentice
💃 Activity G. Establish your apprenticeship
Module 2: Become a Good Headline Writer
2.0 – Introduction (1:28)
2.1 – 3 steps to writing mouth-wateringly good headlines (4:49)
2.2 – Specificity: The #1 way to write more valuable blog posts (and more interesting headlines) (9:15)
💃 Activity H. Make this headline more specific & attractive
2.3 – How to add drama and power (9:37)
💃 Activity I. Add drama with power words
2.4 – 3 golden rules for headline writers (3:59)
💃 Activity J. Write a delicious headline
2.5 – 5 ways to get unstuck (and reignite your creativity) (6:53)
2.6 Cheat Sheet Module 2: Become a good headline writer
💃 Activity K. Evaluate your progress
Module 3: Become a Headline Master
3.0 – Introduction (1:22)
3.1 – 3 pro tips to grab attention lightning FAST (5:23)
💃 Activity L. Write a “Problem? Solution” headline
💃 Activity M. Front-load this headline
3.2 – How to make your headlines lean and lively (7:25)
💃 Activity N. Tighten these headlines
3.3 – How to arouse curiosity without creating spammy clickbait (7:30)
💃 Activity O. Pinpoint techniques for arousing curiosity
3.4 – Get more blog inspiration: 7 precious formulas (6:34)
💃 Activity P. Steal more headlines
3.5 The art and science of headline writing (2:50)
💃 Activity Q. Plan your headline practice
3.6 Cheat Sheet Module 3: Become a headline master
The Enchanting Headline Workshop
Recording of the Enchanting Headline Writing Workshop (62:33)
Recording of the Enchanting Headline Writing Workshop – Oct. 2022 (60:27)
Frequently Asked Questions
Other questions? Or comments?
Final Thoughts
Please review this course …
What’s next …
Henneke Duistermaat is an irreverent copywriter on a mission to stamp out gobbledygook.
She has authored the 5-star rated books How to Write Seductive Web Copy and Blog to Win Business, and she’s written for popular sites such as Copyblogger and Kissmetrics.
Henneke has an MBA and a Post-Graduate Diploma in Marketing. She stumbled upon her life’s passion when she quit her corporate marketing job and founded Enchanting Marketing to help small business owners and freelancers find their writing voices.
Brian Clark, Founder of Copyblogger, said about Henneke: “She knows how to engage and inspire readers, and she’s an excellent teacher.”
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