Course Curriculum
The Landscape
You may be curious or even cynical about a career in Photography because it can seem like a fun hobby but how do you turn it into a real career? It can be intimidating because it can feel like there’s no structure due to the artistic and creative nature of the business. In this lesson, we will show you how to strategically map out your photography career with your artistic and business goals in mind.
You’ll learn:
• Level 1 — What is your creative ethos?
• Level 2 — Finding inspiration
• Level 3 — Blending technique with storytelling
The Treatment
In this section, we’ll teach you how to create a treatment deck from scratch—an essential tool for pitching to clients and brands. You’ll learn how to articulate your vision and the goals of your shoot or content, transforming them into a clear artistic statement with a distinct tone. We’ll guide you in breaking it down into key components to help bring your vision to life, from the first spark of pre-production to the final touch of post-production.
You’ll learn:
• Level 1 — Developing the Concept
• Level 2 — Breaking down the shots
• Level 3 — Treatment → Shoot → Delivery
Studio Management & Business
It’s called a Studio, whether it’s brick and mortar or not. In this section, you’ll learn all biz related – managing archives, emails, negatives, schedule, budget, etc. Add legitimacy. You are your own “Studio Manager”. Your agent won’t do everything for you!
You’ll learn:
• Level 1 — Be Your Own Agent
• Level 2 — Business Admin
• Level 3 — Marketing Yourself



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