Jason Wong, Nick Shackelford, Chase Dimond – Building Blocks

These videos go over the importance of branding and how to set up a successful brand. It’s not always easy to choose a name or to create a set of core values. Block 3 will guide you through step by step on how to find your brand and how you will be able to begin building your brand’s image for the future.

In Block 4, I highlight the importance of creativity within your brand. Not only do you have to use your imagination, but your potential customers can be an influence to the image that you are trying to create as well. In these videos, I teach you how to maximize your conversion rates through creativity and well thought out content.

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Developing a prototype is exciting yet challenging. These videos will teach you how to design and begin planning to test your products through prototypes and MVPs. I will also cover how packaging design can be the key to success for your products and how to create the best packaging based on your brand persona.

After you have completed testing your prototypes and MVPs, it is important for you to begin finding a supplier. From getting your samples, to placing your first order, Block 6 will teach you how to manufacture and ship your first products. This is an exciting time, but it is also important to make sure you understand all the logistics of it before diving in.

In these videos, I discuss the advantages to building your social media profiles and how you can utilize them to expand your brand. Different types of content will bring in customers from all types of niches, so it is important for you to understand how you can gear your content towards your specific brand persona.

Creating ads and figuring out which platforms are best for your money is not an easy decision to make. Block 9 goes over the process behind paid digital media and how good digital media can be very effective towards your brand. I share my personal experiences and introduce you to the unlimited potential of digital media.

Block 10 helps you decide which type of influencer will best fit the future of your brand. From Micro vs. Macro Influencers to choosing an influencer and even reaching out to them, I will go over all of these exciting topics in these videos. The increasing popularity of using influencers is the key to taking your brand to the next level.

Now that you’ve built up a customer base, you have to be able to keep them around for the long run. Customer engagement is one of the essential building blocks to your brand. Block 11 discusses the impact of email and SMS marketing and how you can make a lasting impact with your customers.

After you’ve received your orders, you have to start shipping out your orders. With these videos, I go over which shipping options are going to best suit your products. It isn’t as easy as just sending a couple packages out, especially once you’ve become an established brand. Block 12 goes in depth about which shipping methods are the most successful and cost efficient.

Project Management is essential to keeping you and your team on the same page. Your inventory, barcodes, customer support, and other operations are all a part of keeping your business up and running. In Block 13, I teach you the best methods to ensuring that you are always on top of the operations that occur within your brand.

Simplified Finance discusses eCommerce Finance and how you can optimize your expenses to make sure that you are making the most ROI on your products. I teach you how to price your products correctly and how to set up your brand to build profit. The action items included are also tools to keep you on track and effectively organize the financial aspects of building a brand.

Registering your company is actually not as hard as you think. Block 15 goes over trademarking and copyright your company so that you can officially brand your products. I also cover how you can find a partner and manage equity effectively through specific credit cards & banks that will be able to help boost your company.

Launching your store is an exciting time. However, you must make sure that your store is setup for the smoothest customer experience. In these videos, I teach you how to launch your Shopify store and create crucial pages to gain exposure for your store. I also show you how to utilize offers and coupon codes to entice your customers and help you gain as many sales as possible.

After launching your store, you want to make sure that you optimize conversion rate. In Block 17 I teach you how to maintain your store and create the best experience for you and your customers. It is important for you to create a store that is simple, yet intuitive, in order for you to maximize conversion rates.