Why? Because they call it quits before they hit on the right formula for finding a steady stream of clients who are looking for exactly what they have to share.
The results still amaze me. I’ve launched multiple 6- and 7-figure courses and steadily attract 3000+ new people to my community every month (and, it keeps growing).
I work with multi 7-figure celebrity experts and thousands of coaches, consultants and experts like you every year who are creating and launching courses (and even Fortune 100 companies), applying the same system I have used to launch and steadily attract traffic to my own 6-figure and 7-figure courses.
I believe in fast wins and having FUN. I know that if you are going to invest in something it has to give you a return. You have invested in creating a course and now it’s time to get a return. FAST.
With the right focus, the right training, and the right tools, you can implement a step-by-step plan to go from start-up to a leader in your space in a really short amount of time.
You can move from searching for the next client to having a steady stream of ideal clients you attract.
And, you can make money NOW as you learn how to make MORE money and grow your business this year.
While there are many coaching and mastermind programs out there, the challenge for solopreneurs just launching their course is confidently investing what these programs charge…$20k, $30k or more.
I designed this experience to give coaches and consultants like you the step-by-step guidance you need in a structure that is easy to say “yes” to.
This is different because we focus on “bootstrapping”– making money as you go and reinvesting that profit to continue to grow your list and increase your traffic flow and course sales.
This is a lab where you’ll be getting the pieces of your launch DONE as you learn, with continued support.
It’s impossible to build a launch without seeing and understanding each piece that needs to be included to create an experience that inspires your audience to take action. 80% of first time launches miss one or more critical components which can result in disappointing sales.
First, you’ll view the short video training and use the included template to create your own custom funnel map that outlines your offer and the experience your audience will go through to become customers. By looking at this map, you’ll know exactly how many emails to send (and when to send them), how many webinars to offer (and when to offer them). Then, we’ll all come together for a LIVE Implementation Workshop where you will be able to get feedback on your map and refine it. After your funnel map is complete, we’ll come together for a Q&A call so you can get any remaining questions answered before you move forward on creating your launch. You’ll be crystal clear on every single part of your launch, and you’ll know exactly what is happening each day you are promoting your offer.
It’s easy to make designing a sales page more complicated than it really is. When you follow a proven template it’s as simple as filling in the blanks.
Next, you’ll view the short video training on creating your sales page, and use the fill-in-the-blank Sales Page Power Planning Template to start drafting your sales page copy. During the LIVE Implementation Workshop, we’ll take a deep dive into your sales page copy, and you’ll leave the Workshop with some of your copy DONE! In our Live Q&A call, you can bring any questions you have about your sales page and get feedback and ideas on how to improve your copy and sales page design to maximize sales.
After creating and testing hundreds of pages and all different types of ads, we know EXACTLY what works, and we’ll share it with you so you can get results faster.
It’s time to create your landing pages and choose your technology! First, you’ll view the short video training, and then you’ll use the included cheat sheets to get a head start on your landing page copy. Choosing how you will send emails and build your pages will be easy with the included “Tech Bundles” which will recommend exactly which tools we recommend for your business. We’ll come together for the LIVE Implementation Intensive Workshop, and you’ll get some of your landing pages DONE! Then, in the Live Q&A call, you can get feedback on your first drafts so you can keep moving and finish your pages.
Having led close to a 1000 webinars (that’s not a typo), I can share with you that there is a formula to engaging your audience and inspiring them to take action. If you skip parts of this formula, you won’t get results.
In the short video training, you’ll get an overview and action steps to choose your webinar topic, and start structuring your preview webinar. Then you’ll customize the template we’ve shared to create your preview webinar script, and will use the Live Implementation Intensive Workshop to refine your draft. At the live Q&A call, you’ll be able to get any questions answered so you’re ready to deliver your webinar to your ideal clients.
Your audience will be moved to take action based on information and emotion. Your email campaign provides an opportunity to tell a story and equip your audience to take action. Great emails are more than fact-sharing.
Next is your email campaign. In this Implementation Module, you’ll create your email campaign plan using the template we share after watching the video training. Then, in the Live Implementation Intensive Workshop, we’ll dive into specific components of your email campaign including your “story sequence” that are critical for conversions. In the Q&A call, you can submit your email campaign plan or your email copy to get feedback and ideas for refinements.
We’re going to share with you the secret to finding exactly where your ideal clients are hanging out online so you can reach them through paid and free traffic.
Now that your launch funnel is built, it’s time to attract your ideal clients. You’ll design the copy and images for your Facebook ad in this Implementation Module. In the Live Implementation Intensive Workshop, we’ll dissect what makes a great Facebook ad so you can refine your copy and images. Then in the Live Q&A call you can get more feedback and ask any questions you have about creating high-converting Facebook ad images, copy, and more.
You will receive instant access to The Launch Lab™ portal with access to all the
Implementation Modules, tools, and templates.
Creating a series of sales pages for your course is the easy part. This is about putting it together in a way that DELIVERS clients 24/7.
In this Power Tool, we’ll walk through exactly what a sales funnel is — which pages you’ll need and what your audience will be doing in each step. Then, you will create your very own custom visual funnel map of YOUR launch. This is incredibly valuable — you will refer to it every day as you create and optimize your funnel. Plus, it’s a great introduction for a new team member or virtual assistant as you grow your business.
Included:
It’s easy to make designing a sales page more complicated than it really is. When you follow a proven template it’s as simple as filling in the blanks.
Included:
In this module, you’ll choose your technology for your launch and create your high-converting landing pages to welcome people into your Experience Funnel.
Included:
● Step-by-step video walking you through an effective landing page
● Landing Page Optimization Checklist for each page in your funnel
● Benchmarks for each step in your funnel to let you know what to refine for bigger results — including how many sales you can expect depending on how many webinar attendees you have, how many visitors you need to your landing pages to hit the revenue goals you’ve set.
● Tech Guide that gets rid of the confusion around all the tech options, including our recommended tech “bundles” from free to premium tools.
● Our recommended landing page templates you can tweak and use for your own Experience Funnel.
In this module, you’ll structure and script your preview webinar to attract your ideal audience. Creating and delivering this incredible webinar experience to your prospects can change the trajectory of your launch and dramatically increase sales.
Included:
If you asked successful course creators and launchers which marketing technique they would take to a deserted island, they would ALL tell you the same thing: Email.
In this Power Tool, you’ll learn how to use email marketing to build relationships and increase sales – without staring at a blank page for hours wondering what you should say next.
Included:
How to create high-converting Facebook ads to increase your reach, grow your community, and make more sales.
In this Implementation Module, you’ll learn how to use Facebook advertising to invite potential customers to your webinar. We’ll walk you through the most important aspects of your Facebook advertising campaign: copy, creative, and targeting.
Included:
How to easily create and set up your content to provide consistent, targeted prospects to your course without hanging out on Facebook all day, plus how to find the right affiliate partners and give them what they need to grow your list FAST.
Included:
The Launch Lab™ includes:
Do You Have a Big Dream for our “Teaching Others” Business and You Just Need a Step-by-Step Plan to Get from Here to There?
If you know you’re the type of person that thrives in a live environment with an intimate group and personalized feedback, you’ll want to add the Inner Circle Incubator Workshop into your Launch Lab program.
In The Launch Lab™ and Inner Circle Incubator Live Workshop, you’ll receive everything in The Launch Lab™, PLUS we’ll come together for a live 2.5-day in-person workshop right outside of New Orleans. The Incubator Workshop is an intimate group with me and my expert launch team to design your revenue plan, sales funnel, webinar, lead magnets, and more.
The Workshop is limited to a very small group so you can get personalized attention on your launch plans.
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