You don’t need the best product to win on brand. Smaller companies with inferior products all around you are making a killing.

Jennifer Warren – CXL – Become a master brand marketer

Become a master brand marketer

Get advanced-level skills to create and grow a standout brand

This program is for people who are serious about developing hands-on brand marketing skills.

Designed to help marketing professionals create and refine a strategic brand identity, this advanced certification program will give you deep marketing knowledge across key brand disciplines.

Go from standing still to standing out

There have never been more brands (and more noise) than today. Why should customers pick you? Competing on features, services, or pricing, might have worked until now — if you’re lucky. But not for long. The era of product-based differentiation on its way out. And prospects are desperate for someone, anyone, to stand out and make their decision easier.

Separate yourself from the dime-a-dozen wannabe brands vying for attention and future-proof your business. Discover the methodologies it takes to create a successful brand.

Brand marketing will determine if you sink or swim

What is a Minidegree program?

A Minidegree is a curation of self-paced video courses organized by topics (tracks), so you can learn at a speed that suits your schedule. With optional assignments to apply what you learned.

After taking this minidegree, you’ll:

Walk away with an 8-part framework you can use to craft a positioning story, helping you cut through the noise and carve out a market of one
Apply a brand tracking system to get the data you need to meaningfully measure brand awareness, engagement and ROI
Know how to nurture your audience and create brand advocates using 5 lesser-known audience-building strategies and techniques
Develop a multi-platform content strategy that matches the strengths of your brand, improving reach and engagement
Nail your product messaging and craft powerful, research-backed brand stories that resonate with your customers
Transform your business into a differentiated brand, with a tactical plan to connect with customers beyond the purchase

You’re already competing on brand. Now get the tools it takes to win.

You don’t need the best product to win on brand. Smaller companies with inferior products all around you are making a killing. Why? Because of their brand.

Drift wasn’t necessarily the best in their category, but their brand strategy led them to win it. Nurturing the brand is what separates winners from losers. And anyone can win on brand with the right tools.

Most brand marketing courses only skim the surface. They tell you ‘why’ and leave you guessing your way through the rest. We show you ‘how’.

If you’re a marketer, you need to be a brand marketer.

You can’t be a marketer who doesn’t get brand — no matter how technical you are. Analyst, SEO specialist, product, growth. Every function of sales and marketing gets a whole lot easier with a brand marketing toolkit in your pocket. From targeting more effectively to watching your ad spend go further.

You’ve been fed the idea that brand is this fluffy discipline that can’t be measured or learned. Only in amateur hands.

At the end of the Brand Marketing Minidegree, you’ll have the processes, tools, and transferrable techniques to level up your brand — no matter your industry or role.

Here’s What You’ll Get in Jennifer Warren – CXL – Become a master brand marketer

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Course Requirement: Jennifer Warren – CXL – Become a master brand marketer
Real Value: $1297
One time cost: USD195

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