If youâre attracting leads who donât quite get it or youâre tired of feeling like youâre repeating yourself and itâs still not landing, this is for you.
A messaging course for experienced business owners whose marketing needs to reflect the depth, discernment, and delivery their best clients are looking for.
This is about lowering the perceived risk for your prospects, making sure every post you share transfers trust, calls in decisive buyers, and positions you to sell at the level your work deserves. By the end of Market Like A CEO, youâll be able to:
Build trust upfront with your organic content so your sales calls feel like a formality with qualified buyers ready to say yes before you even make the offer.
Close $4Kâ$15K clients more consistently with everyday marketing that builds momentum, trust, and demand between launches, not just during them.
Create messaging that helps your long time lurkers feel seen, understood, and ready to finally say yes.
Confidently delegate your marketing to your team, knowing your voice, values, and brand integrity stay fully intact as you scale.
Enroll buyers who already respect your rates, no discounts, urgency bonuses, or convincing required.
This course will not teach you how to batch 37 Reels in a day. Market Like A CEO⢠wonât require you to go viral or become a part-time videographer either.
What it will require? A willingness to be seen, not just for your intellect, but for the identity you hold and have not yet claimed.
Itâs about learning to articulate your perspective publicly, to communicate your truth with clarity and conviction, and to bring forward the parts of you that have been quietly driving your brilliance behind the scenes.
Because your most aligned clients arenât just buying your expertise. Theyâre buying your voice, your vision, and the lived philosophy that shapes the way you work.
This course helps you claim that and make it visible.
đ¤Â Has raised their rates or is rolling out a more premium offer and needs messaging that reflects the true value of that shift.
đ¤Â Still closes clients here and there, but knows their message isnât keeping up with the level theyâre actually operating at.
đ¤Â Delegated their content or marketing before but found the message no longer feels like them or simply isnât converting anymore.
đ¤Â Wants their content to do more than just âeducateâ, they want it to position them, pre-qualify leads, and build real trust before the sales conversation.
đ¤Â Knows theyâre great at what they do⌠but struggles to articulate it in a way that makes others feel it too.
Learn how to show up without selling yourself out. Youâll explore whatâs really holding you back from being seen, how to balance authenticity with boundaries, and how to decide what parts of your identity to magnify.
Lessons include:
+ Overview of the Program
+ The Visibility Block: Why Youâre Holding Back in Your Messaging
+ Whereâs the Line Between Being Authentic and Feeling Overexposed?
+ Decision Check-In: Curate Your Visibility, What Aspects of Your Identity Will You Magnify?
Why messaging matters more as your price point increases. Youâll learn how to shift from selling what you do to messaging who your buyer becomes through working with you.
Lessons include:
+ Why Messaging Matters in High-Ticket Sales
+ The High-Ticket, High-Touch Messaging Shift: Itâs Not About What You Do, Itâs About Who You Are
+ Decision Check-In: Are You Ready to Stop Selling the Offer and Start Speaking to the Buyerâs Identity?
Understand how decision-making shifts when thereâs a comma in the price tag and how to align your content with your clientâs identity shifts.
Lessons include:
+ The Psychology of High-Ticket Buyers: How Decision-Making Changes at Higher Price Points
+ The Three Levels of Buyer Identity Shifts: Messaging That Matches Their Readiness
+ Choosing the Right Lead Generation Strategy for Your Business Model
+ Decision Check-In: What Stage of Buyer Identity Are You Currently Speaking To Most?
Why staying relevant and resonant requires evolution. Youâll unpack where youâve outgrown your message and how to re-engage without starting over.
Lessons include:
+ The Myth of âSet It & Forget Itâ Messaging
+ The Truth About Messaging (And Why It Canât Be Static)
+ Decision Check-In: What Parts of Your Messaging Have You Become Too Out of Touch With?
Step into your role as the leader of your messaging, not just the creator. Youâll learn how to map buyer patterns, delegate without diluting, and systematize thought leadership.
Lessons include:
+ Know Your Buyer Like a CEO [Client Snapshot Template] + Create Content Like a CEO [Custom GPT Prompt] + What It Really Means To Market Like a CEO [Checklist]
No fluff. No filler. Just the strategic tools, templates, and support you need to refine your messaging like a CEO and feel like one while you do it. Every asset is designed to remove friction, spark clarity, and help you move faster with less second guessing.
Whatâs included:
+ 18 Video modules with playback speed control and full transcripts
+ Private podcast feed so you can listen and learn on the go
+ Client Snapshot Template to decode how your best-fit buyers make decisions
+ Custom ChatGPT Prompt to turn real buyer insights into content topics and hooks that convert
+ Messaging Rhythms Checklist to keep your message aligned, relevant, and consistent
Because messaging isnât just about describing what you do, itâs about choosing which parts of your most qualified clientâs identity to reflect back to them, so they feel immediately seen, understood, and drawn in.
Market Like a CEOâ˘Â helps you discern what to reveal, what to emphasize, and what to say out loud so your message becomes a mirror that moves the right people into action.
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