Jody Raynsford – CultBrand Academy

Jody Raynsford – CultBrand Academy

Summary of the CultBrand Academy Process

✔ 70+ step-by-step lessons on starting and growing a cult

✔ 25 action-focused exercises

✔ 4 fill-in-the-blanks Cult Strategy documents

✔ Ultimate Cult Builder Checklist

✔ Influence and Persuasion Masterclass

✔ Plug-and-play blueprints and templates

✔ Advanced Indoctrination Framework

✔ Storytelling System

✔ Private Facebook community

+ 6 months of Live Call Support with Jody Raynsford

CultBrand Academy Curriculum

Module: Welcome to CultBrand Academy

▶️ Getting started

▶️ Before we start… a message from Jody

▶️ FAQs

▶️ Reporting broken content

▶️ Partner program

Module: Getting support

▶️ Getting support

▶️ Live Cult Strategy calls

▶️ Upgrade to weekly live calls

▶️ Firing up the Bat Signal (1:1)

▶️ All the tech stuff

Module: The Cult Files

▶️ The Academy Workbook

▶️ The Cult Growth Strategy

▶️ The Cult Planner

▶️ The Ultimate Cult Building Checklist

Module: Foundations

▶️ The 7 Cult Commandments

▶️ The Three Pillars of Cult Wisdom

▶️ The CultBrand Secret Weapons

▶️ Weapon 1 – Neutrality

▶️ Weapon 2 – Storytelling

▶️ Weapon 3 – Influence

▶️ Let’s recap – Foundations

▶️ Assessment – Foundations

Module: The Message

▶️ The purpose of your Message

▶️ You’re not stuck

▶️ Clarifying your message

▶️ Hater or creator?

▶️ The Message Test

▶️ Let’s recap – The Message

▶️ Assessment – The Message

Module: The Enemy

▶️ The importance of an opposing force

▶️ Know your enemies

▶️ Developing your enemies

▶️ Enemy expansion

▶️ Testing your enemies

▶️ Let’s recap – The Enemy

▶️ Assessment – The Enemy

Module: Be Different

▶️ Be Different

▶️ It’s a brand, Jim. But not as we know it…

▶️ Creating contrast

▶️ What everyone gets wrong

▶️ Creating a sense of place

▶️ Celebrate it.

▶️ Let’s recap – Be Different

▶️ Assessment – Be Different

Module: Broadcast

▶️ Your path to everything

▶️ Cult broadcast foundation

▶️ Choosing your channel

▶️ The YOU Algorithm

▶️ De-complicate your content

▶️ Broadcast TV for beginners

▶️ The Cult Broadcast Strategy

▶️ Planning episodes

▶️ The Lazy Content Plan

▶️ Bruce Lee your content

▶️ Don’t make these mistakes

▶️ Let’s recap – Broadcast

▶️ Assessment – Broadcast

Module: Recruit

▶️ Recruiting new followers

▶️ Putting The Cult in Culture

▶️ Two ways to recruit

▶️ Attracting new followers

▶️ Search and rescue

▶️ Listening

▶️ Let’s recap – Recruit

▶️ Assessment – Recruit

Module: Belonging

▶️ Building belonging

▶️ Do things that don’t scale

▶️ The problem with automation

▶️ Indoctrinate

▶️ The Love Bomb

▶️ Influence and Persuasion

▶️ Storytelling Secret

▶️ Organising and telling stories

▶️ The Indoctrination Path

▶️ The Carrot and The Stick

▶️ Let’s recap – Belonging

▶️ Assessment – Belonging

Module: Demonstrate

▶️ Demonstrate belonging

▶️ The most powerful form of commitment

▶️ The joy of low threshold participation

▶️ Embrace the Hierarchy

▶️ Rituals

▶️ Words

▶️ The Look

▶️ Let’s recap – Demonstrate

▶️ Assessment – Demonstrate

Resources

What’s Included In CultBrand Academy

The Cult Broadcast Strategy removes the frustration of inconsistent content, uncertainty about what to say, and doubts about how to show up. This complete framework gives you a clear, repeatable system for communicating your message far and wide. It eliminates the obstacles that lead to quitting, ensuring you always know what to broadcast, how to say it, and how to build a following that keeps growing.

Fill-in-the-blank worksheets give you a structured framework to uncover your message and enemies, plan your broadcast and promotional content and create all the core elements of a cult brand. By guiding you through key decisions step-by-step, the workbook and worksheets eliminate guesswork and help you get clear on how to stand out, build influence, and cultivate deep belonging, as you create a bold, memorable brand that attracts loyal followers

Your effectiveness in building a cult following is dependent on your influence. No influence = no cult following. In the Influence and Persuasion Masterclass included in the Belonging module of CultBrand Academy, discover the key principles of persuasion and how to embed these into everything you do from your Broadcast to Indoctrination process.

The Advanced Cult Indoctrination Framework is your blueprint for turning followers from cold to super-hot. By delivering the right content at the right time, it builds deep connections while strategically growing your influence. This framework ensures every interaction strengthens loyalty, deepens trust, and primes your audience for action, accelerating your path to building a devoted, engaged following.

Everyone knows you need to deploy storytelling as a powerful weapon to fire the emotions of your followers and build connection and rapport. With The Storytelling System outlined in CultBrand Academy, discover how to identify, organise and use the right stories to attract attention, build belonging and move your followers to take action. Take the guesswork out of persuasive storytelling and create lore that simply cannot be copied and highlights your difference.

Building a cult following requires overcoming a challenge or two. When you come up against a problem, obstacles or doubt, we’ve got your back with live call support in CultBrand Academy. With Live Cult Strategy Calls, get direct access to Jody Raynsford for expert guidance, accountability, and real-time problem-solving. Whether you need help refining your message, coming up with ideas for enemies, struggling to stay on track with your broadcasts or having a little follower trouble in your community, get the advice and help you need here.

Execution and implementation is everything when growing a cult following. With CultBrand Academy, get access to 25+ tailored exercises designed to help you apply the CultBrand process step by step. Each exercise comes with worksheets, real-world examples, and proven frameworks to refine your message, sharpen your positioning, and deepen audience loyalty. Take the guesswork out of implementation and shortcut your path to building a cult following the right way.

Cult brands don’t grow by accident. Those who lead the business or organisation use strategic ‘secret weapons’ to capture attention, inspire devotion, and build momentum. In CultBrand Academy, we reveal the ‘secret weapons’ that cult builders use to attract more followers, become more influential and accelerate growth. These lessons reveal what they are, why they work, and how to deploy them for maximum impact. Master the tools that turn ordinary audiences into die-hard believers.

CultBrand Academy Is For You If…

🔥 You want a simple, no-nonsense framework that is proven to unlock more attention, increase your visibility and attract more of the right kind of followers (yeah, it’s time to say goodbye to all those a-holes, you know who I mean)

🔥 You want a complete system for getting your message right and nailing your difference to launching your broadcast, building belonging and ascending your followers all the way to purchase

🔥 You want to make an impact in your sector or industry – and stand apart from everyone else (in a good way)

🔥 You want a strategy to do this without spending hours ‘engaging’ in comments or begging for people to become customers or join your community (urgh…)

CultBrand Academy Is Not For You If…

❌ You’re really looking for a way to build an actual destructive, manipulative cult. This is not the program you are looking for…

❌ You’re looking for a get-rich-quick, let’s-hack-our-way-to-success scheme that requires zero work from you and promises countless riches (even though you know it will never get the result you want.

❌ You think Jay Shetty is the greatest thing since fabricated back stories and stolen social media quotes…

What is CultBrand Academy?

Seriously? Have you not read this entire programme outline? I bet you were terrible at comprehension at school.  I bet you don’t Google ANYTHING. Am I right? Well, for you, here’s a brief summary of the CultBrand Academy

The CultBrand Academy is the core program that gives you access to the strategies for starting and growing your cult following using the principles outlined in the book, How To Start A Cult. (You’ve read that, right? If not, get it here.)

The core program includes lifetime access to the 10 modules, a bonus pack and, most importantly, a community of like-minded psychopa… er… future cult leaders (only kidding, lol). And the best part? Six wonderful months of group coaching calls with Jody (that’s me) and my team of experts. There’s not many communities where you can get the very author of the book and founder of the programme on a call to get 1:1 feedback on your strategy, messaging or anything you need support with. I’m here to support you, challenge you, push you and – if needed – make light jokes at your expense until you get the results you’re looking for.

As my calendar gets increasingly busy (which is mainly lying in my vault counting all my cash like Scrooge McDuck), the window of opportunity to get 1:1 support will be limited in future programmes. If you know you want support from me now – this is the way to get it.