Copyskills & John Caprani present…
Local Business Micro Agency is a series of live workshops to help you get your first local business client, launch your first customer-getting ad campaign, and create a flywheel of results that may end in you becoming a millionaire agency owner inshallah.
Workshop recordings & implementation demos
Create an irresistible offer & attract your first client
Write scroll-stopping static and video ads
Set up your CRM & automations, launch your campaigns
Keep your new clients happy and paying you long-term
Meet your coach: Hi, I’m John Caprani. I spent years as a woodworker and construction PM before turning marketer six years ago. I still speak blue‑collar fluently, and these owners trust me because I “get” their world. That insider edge lets me pull results you can replicate.
Create your offer
Organic content to get clients
Build your network
Find referral partners
Launch your own ads
Onboarding new clients
Creating power offers
Scripting power content
Awareness reels
Facebook business manager setup
Facebook lead forms
CRM setup (GoHighLevel)
Email & SMS automations
Importance of calling leads
Delegating follow-up to team
The cost of dropped leads
Feedback from clients
Feeding the client’s ego
Here’s an AI summary of everything John talked about in the video
You’re getting a live 4-session workshop on Zoom where we’ll work together to transform you from a copywriter without an offer into someone with their first agency client—serving them in just a few hours per month while leaving plenty of calendar space to stack more clients.
Get local business clients
Write and launch ad campaigns that get local business customers
Retain clients by building long-term relationships
Stack additional skills onto their existing expertise
Serve local service businesses that an evergreen market with huge demand
Avoid the “blood red sharks in the water” competitive marketplace of hardcore direct response
The copywriting industry has been turned upside down over the past year and it’s only going to get more difficult to find work.
AI has made job boards brutal
Top copywriters who use AI can scoop up more work
Online business niches, the “coaches, consultants, and course creators”, are oversaturated
But local business are unbothered.
Don’t know or care about A-list copywriters
Just want more leads at an affordable price
Can easily say yes to $1,000/month management + $3,000 ad spend (Any business generating $150,000+ annually can afford this without hesitation)
Local businesses are a global opportunity.
High-opportunity markets: UK, USA, Canada, Australia, UAE
More challenging markets: Global South countries have rich people too
The demand is universal; all you have to do is adapt your approach to the market.
Earn in dollars, naira or rupees.
$500 – $5,000 per client per month (depending on services)
Sweet spot: $750 – $1,500 per client per month
Most of the course creator’s clients are in the UK and US but this system works in any country
I’m John Caprani—copywriter, marketer, and advertiser with six years in online marketing. I was a woodworker, then construction project manager, eventually running construction service businesses and managing luxury resort home fit-outs.
This gives me a natural advantage: I speak their language. Local business owners often don’t trust marketing people, but they trust someone who understands their world.
And while the money is great, for me, this work isn’t about adding zeros to bank accounts. I love helping real businesses grow and employ more people in their communities. It’s a lot more satisfying than helping some high ticket coach buy another supercar.
To give you an idea of the kind of results you can get for local businesses, here’s what I did for a UK HVAC Company.
Spent: £3,000
Generated: £20,000+ in new business
Intangible ROI: Owner now recognized as local celebrity (huge)
And here’s what I did for a barn building company in Colorado, USA.
Spent: $5,000-6,000
Generated: 120+ leads, $800,000 in closed business (35 days)
Average ticket: $40,000
I run the same ad format with every client. Simple 1-2 minute videos recorded selfie-style or with a tripod.
Here’s a breakdown of everything John will cover during the four live (and recorded) workshops
Craft your offer (easy yes, low risk, high value)
Create organic content that attracts local businesses
Master networking (online and offline)
Generate referrals through appreciation, reciprocity, and compensation
60-90 minute onboarding call (becomes your research goldmine)
Laurel Portié’s frameworks (Super Duper Profitable Ads)
Three ad types: Power content, power offers, awareness reels
Facebook Ads Manager (simple campaign setup)
GoHighLevel CRM (where leads flow in)
Automated notifications (instant alerts for new leads)
Follow-up sequences (email + SMS autoresponders)
Speed to lead (train clients to call immediately)
Monthly check-ins (15-20 minutes keeps relationships strong)
Ego feeding (visibility matters as much as leads)
Mining gold (weird questions and objections = next ad ideas)
These are the tools you’ll need to service local business clients.
GoHighLevel: $97/month (CRM, serves 3 clients, 2-week free trial)
Descript: $15-20/month (AI video editing)
Facebook Ads Manager: Free
Trello: Free (optional)
Here’s why I love and use GoHighLevel for all my clients:
All-in-one marketing platform: email, sms, social media, automation, AI, and more, for affordable price
Creates sticky client relationships once you get them onboarded
Allows you to stack services like email marketing and social media management
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