One of the most rewarding parts of my day is found in mentoring and growing the skills of my strategists-in-training; both my students, and the agency strategists I mentor at Express Writers, my agency.
You’ve heard it countless times: Content is king. But what if I told you this isn’t true?
What if I told you content simply isn’t enough to make you win online?
Because it isn’t. What I’ve learned over the years:
No matter how rich and mouthwatering your content is, it’ll get you nowhere unless you know what to publish, how to publish it, who you’re targeting, and how to maintain a great content ecosystem.
Content might be king, but your audience and your place of publishing is what rules the kingdom. And wouldn’t you rather own a castle in a kingdom, rather than wear an empty crown?
This is what I teach.
Step-by-step skills that empower YOU, as a marketer, creator, and intuitive, smart person — to know and arm yourself with content skills.
And this is what you WON’T find in the other content strategy courses out there.
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