Here are some common struggles content marketers and strategists deal with:
…And accelerate all of the strategies that actually work?
The Practical Content Strategy & Marketing Course is a proven, tested 6-week online training course that teaches you actual, market-ready content skills following actionable steps and implementation methods.
This is not your typical course.
This is not simply about reading a textbook to get a certificate and a pat on the back.
What’s inside is an actionable program with very specific, outlined steps.
Steps for you to follow and learn from.
Steps that will teach you wildly profitable content marketing and strategy skills.
Skills that guarantee you will thrive.
Skills you can take to the bank, to earn respect from your boss or win even more clients with.
Inside each module, as you learn each progressive skill, you’ll complete a Brand Strategy Exercise.
You’ll have exclusive access to our private student community with on-call access to Julia and her team as you advance, getting the full advantage of our inside knowledge and professional guidance as you acquire each new skill.
What this means is that by the time you complete the course, you’ll have a completed, working brand content strategy! Use it in your portfolio to gain new clients, or create the strategy to enhance your own brand as you go through the course.
One of the most rewarding parts of my day is found in mentoring and growing the skills of my strategists-in-training; both my students, and the agency strategists I mentor at Express Writers, my agency.
You’ve heard it countless times: Content is king. But what if I told you this isn’t true?
What if I told you content simply isn’t enough to make you win online?
Because it isn’t. What I’ve learned over the years:
No matter how rich and mouthwatering your content is, it’ll get you nowhere unless you know what to publish, how to publish it, who you’re targeting, and how to maintain a great content ecosystem.
Content might be king, but your audience and your place of publishing is what rules the kingdom. And wouldn’t you rather own a castle in a kingdom, rather than wear an empty crown?
This is what I teach.
Step-by-step skills that empower YOU, as a marketer, creator, and intuitive, smart person — to know and arm yourself with content skills.
And this is what you WON’T find in the other content strategy courses out there.
A variety of top-notch experts said yes to Julia’s invitation to co-create in-depth, expert lessons you won’t find anywhere else online. We’ve included summary cheat sheets for each guest expert lesson. Steve Rayson of BuzzSumo; Sujan Patel, content marketing pioneer; Content Marketing Institute’s Michele Linn; SEMRush’s Ryan West; Unbounce’s Dan Levy; Airtable’s Shani Taylor; Ryan Stewart of The SEO Blueprint, David Martin of UX Hacks, Diana Richardson from Semrush, and Veronica Camara… These are the rockstar guest experts that joined Julia McCoy in developing lessons for her industry-leading six-week program, The Content Strategy & Marketing Course.
The Content Strategy & Marketing Course is the only course in the entire content marketing and strategy industry with a proven skill-teaching system, hand-crafted by Julia McCoy and successfully implemented with hundreds of students, starting with her own agency staff at Express Writers. This means that you’ll emerge from the course with a fully-built brand content strategy in your hands–every piece built through one of the core Brand Strategy Exercises (BSEs) taught in the course. Put in the work, the time, and you will come out with skills. Guaranteed. Or your money back.
Here are the skills you’ll learn from A-Z in this ultimate content marketing course:
This is two full modules with video lessons, worksheets, PDFs, Brand Strategy Exercises and templates. You’ll be able to get through both modules inside a week if you spend just 10-15 minutes every day.
Strengthen your understanding with PDFs, cheat sheets, guest expert lesson, Brand Strategy Exercise, and video lessons.
Jump up a level with PDFs, cheat sheets, guest expert lesson, Brand Strategy Exercise, and video lessons.
Make real gains with PDFs, cheat sheets, guest expert lesson, Brand Strategy Exercise, and video lessons.
Content marketing that offers real worth to its target audience is the least annoying, most valuable form of marketing on the planet right now. Kraft said the value of content marketing was 4x higher in ROI than any of their other ad strategies.
When was the last time you felt comfortable with content marketing?
Are you done struggling over every content piece you publish? Have you had enough of futile attempts at building inbound content?
Perhaps you feel overwhelmed, like you barely know what you’re doing.
It doesn’t have to be so frustrating.
You could save yourself time and stress.
Instead:
You could achieve much more with confidence and ease.
You could accurately track real results and leads coming in and learn from them all.
You could see remarkable improvements without sacrificing your happiness and passion to the daily grind.
You could be a perfect fit for the Practical Content Strategy & Marketing Course.
I built this entire course to be your roadmap.
It can take you from start to finish – from Rock Bottom to Cloud Nine.
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