Justin Blackman – Voice Guide Creator

Justin Blackman - Voice Guide Creator

Learn Writing Voice & Create Brand Voice Guides That Add $2,000 – $17,000+ To Any Project.

Decode Voice And Unlock The Path To More Clients, Better Feedback, And Higher Copywriting Fees

The #1 Brand Voice & Voice Guide Training Workshop

NOW INCLUDES MORE TEMPLATES & WRITE LIKE ANYONE.

Master, Mirror, And Document Any Brand Voice

(and collect a your handsome reward)

Approach bigger clients with confidence that you’ll help them scale and they’ll no longer be the bottleneck to their own growth. Voice Guides make all the copy sound like it came from one person (even when it doesn’t) and on-board writers with zero extra training.

“We are all the stewards of brand voice… not just followers of a style guide“

– Ann Handley

It’s time to step up

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Master Voice

Discover what “voice” actually means (it’s not some woo-woo concept that can’t be learned) and why most clients cite this as the biggest failure of their copywriters. Learning this means more repeat work.



Track & Identify

Analyze and codify any client’s “voice fingerprint” in a measurable way that eliminates vague feedback and identifies all their quirks and nuances. Cut approval times in half (or more!)



Sell A Voice Guide

Take feedback from your clients and create a comprehensive voice guide called a Codex Persona (you can charge for this process & increase your project fee while doing less work)

Get Paid To Learn Your Clients’ Voice

This process shows you how to document, codify, and scale any client’s writing style so you can create better copy and sell them back your research. You’ll go way beyond surface-level writing and put more muscle, tendon, life, and heart into your writing… because you’ll now understand what really makes someone’s voice unique.

David S screenshot

In These Lessons You’ll Master:

The 3 Elements of Voice and how, like a DJ, adjusting the levels produces a completely different sound
9 Voice Types and video examples of each in action
Your clients’ “Kernel Content” (this critical element of their body of work is almost always overlooked — I’ll show you what it is and how to find it)
The one book all journalists use and how it shapes voice
6 key sections of The Codex Persona and how to develop them
How to use artificial intelligence to analyze writing
2 worksheets you can swipe and deploy instantly to get (and track) better feedback
How to package and pitch the Codex (we cover how to sell it if you’re an in-house writer, as an add-on service to a bigger project, and as a standalone offer)
Why traditional pricing models don’t work for the Codex and what to do instead
How to provide maximum value and warrant maximum prices (I’ll break down an actual $20,000 Codex Proposal and even let you steal it)

…And how to create a brand voice from scratch — a highly desirable and profitable skill!

Meet Your Instructors

Brand Voice Academy (formerly Codex Persona) is presented by Justin Blackman and Abbey Woodcock, two of the copywriting world’s most trusted voice experts. Together, they’ve worked with industry leaders such as Ramit Sethi, Jeff Walker, Stu McLaren, Amy Porterfield, Todd Herman, Agora Financial, IHG Hotels, Red Bull, Bobby Klinck, Danny Iny, Mastin Kipp, and even Frank Oz (the voice of Ms. Piggy and Yoda).

Justin Blackman

Goes Deeper On Brand Voice Than Anyone Ever Should

Abbey Woodcock

The O.G. Of Writing Voice Analysis

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