Offer Breakthrough is a self-guided workshop for overworked entrepreneurs.
Find expensive problems you’re uniquely qualified to solve—and buyers who will pay premium prices—so you can design a scalable offer that *actually* sells
(Without getting stuck in analysis paralysis hell)
Everything changes in your business…
You feel confident in your direction
No more bouncing between half-formed ideas, moving slowly because you’re scared to make the “wrong” choice. You know what buyers actually care about—and how to design solutions they want to buy.
You carve out time to work on your business
No more “I’ll get to it later” (narrator: they did not get to it later). With a clear path forward, making time for your own growth becomes non-negotiable.
You stop launching to silence
Offers built around painful problems get noticed. You’ll stop hoping people buy and start hearing, “This is exactly what I need,” followed by swift payments.
You show up more energized for your family
No more secretly checking Slack while watching TV with your partner. When you can sell 1-to-many, you win back time for laughter, romance, and present parenting—the stuff that actually matters in life.
You future-proof against AI disruption
With AI promising faster, cheaper results, it’s only a matter of time before traditional service businesses that don’t evolve get decimated. Solving the right problem will de-risk your business before it’s too late.
You set yourself up to make life-changing money
When you can sell an offer that adds value to customers without requiring your labor, you can make way more money every month to fund your lifestyle, retirement, or even another venture.
In just 4 hours, you’ll find a painful problem your best-fit buyers will pay to solve, nail down a scalable offer idea, and get crystal clear on your next move (without spending months overthinking your idea to death.)
Clarity guaranteed—or your money back.
On-demand course with bite-sized lessons and 9 exercises
You can retake the workshop on your own time as an on-demand course. It’s perfect for brainstorming offer designs with your team or even your clients.
6 AI-powered brainstorming bots
Custom-built GPTs to help you break through mental blocks and complete strategic work that normally takes weeks… in hours.
Discover the only 9-step offer design process that builds backwards from the problem.
Clarify Your Underlying Goal
Before brainstorming a single offer idea, we’ll get crystal clear on your real underlying goal. Want to transition out of your current business? Build a bridge to premium services? Create a revenue stream that doesn’t require 1:1 work?
Outcome: Get clarity on how your offer fits your bigger picture, so you can tell the difference between a good idea and a good idea for YOU.
Big Idea Brainstorming
Most entrepreneurs start with a format (“I’ll build a course!”) instead of a problem. Using Sparky’s AI acceleration, you’ll brainstorm concepts that align with actual customer needs and your unique capabilities.
Outcome: If you have an idea already, we’ll stress-test it in the workshop. If you don’t, you’ll generate multiple strategic concepts in minutes to explore using the Problem-Up™ method.
Understand Why People *Really* Buy
Discover the innovation framework that separates billion-dollar offers from failures. This will completely change how you think about offer design and demand. (Hint: it’s not “niching down”).
Outcome: Know how to spot overlooked, highly profitable pockets of opportunity in ANY market. It’s like having X-ray vision.
Identify Your Best-fit Buyers
Never worry about targeting the wrong buyers again. Learn how to find people who urgently need to get a job done and will pay top-dollar for solutions that feel customized to their specific context.
This isn’t about finding more customers. It’s about finding better customers who value what you do.
Outcome: You’ll uncover your top 3 buyer segments ranked by profit potential, so you focus on markets that actually matter—and actually buy.
Do Rapid Painstorming
Crawl inside the minds of your potential buyers to dig up the urgent, painful, and expensive problems they’ll pay practically anything to solve.
Using our powerful AI brainstorming tool, you’ll hunt for FIRE problems (aka problems that are Frequent, Intense, Require fast action, and Expensive).
Outcome: Walk away with a comprehensive problem map showing exactly which painful issues your buyers face and which represent the biggest profit opportunities.
Problem Prioritization
If you aren’t clear about the specific problems you’re best suited to solve, you might try to tackle too many problems and build a one-size-fits-all solution that never gets traction.
So how do you decide which problems to solve? You’ll learn a simple rule of thumb that will save you a lot of heartache…
Outcome: Choose the specific 1-5 problems your new offer will solve—the ones that you’re uniquely positioned to solve with maximum profit potential.
Target Market Refinement
Should you target demographics? Trigger events? Transformation goals? Getting this right is the difference between an offer that sells itself and months of wasted time.
Discover how to escape the comparison trap by serving specific contexts competitors ignore.
Outcome: Choose a hyper-specific target market that inspires meaningful product differentiation (and makes marketing 10X easier).
Design Your Scalable Offer Idea
Learn the 6 principles of painkiller offers and explore both logical solutions (faster, cheaper, more effective) and “psycho-logical” solutions (like the mirror-in-elevator trick).
Whether you want to offer productized services, high-ticket hybrids, or low-cost bridge offers, you’ll design something that solves real problems at premium prices.
Outcome: Design a compelling offer concept that solves profitable problems in a way that feels fresh yet familiar.
Map Your Pre-Sale Plan
Validate demand before building anything (and avoid my billion-dollar mistake).
If you can’t sell it before you build it, you probably can’t sell it afterward. You’ll identify your first 3-10 potential buyers, design your simplest sellable version, and choose your testing approach.
Outcome: Complete pre-sell strategy including who to approach, how to pitch your concept, and what to charge for early access.
Each step builds on the previous one.
Each breakthrough leads to the next.
By the end, you’ll have everything needed to test your idea with real people using real money.
You run a service-based business with happy clients, but have struggled to scale
You hit a revenue plateau and can’t scale without working more hours or growing your team
You can strategize brilliantly for others, but often freeze on your own projects
You have multiple half-finished ideas but can’t decide which to pursue
You’re deathly worried about AI disrupting your business and know you need to move fast
You’re ready to validate with real money before building anything
You can’t afford to keep procrastinating and want a proven step-by-step process from someone who’s done exactly what you want to do
You’re looking for passive income or “make money while you sleep” schemes
You want someone else to design your offer for you
You’re not willing to show up and do focused strategic work
You’re closed off to using AI tools
(You could complete the workshop without using Sparky, your AI brainstorming buddy, but you’ll work 10x slower and limit your creative potential.)
You’re 4 hours away from clarity on the painful problems you’re uniquely qualified to solve. It’s time to stop overthinking and take the first step towards a better offer…
(and maybe even a better life)
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