Katelyn Bourgoin – Painkiller

No more overthinking and endless rewrites

Find the painful problems buyers will pay to solve

(Without spending weeks months doing research)

Craft potent and persuasive messaging and copy to test

(Even if you usually *hate* writing your own stuff)

Sell more so you can scale your online business, finally

(Without burning out or selling your soul)

Spending months working on a product that doesn’t sell is a kick in the teeth

Especially when that product was supposed to be your ticket to riches.

You’ve dreamt about building a scalable online business for yeeeeeears— a business that puts more money in your pocket and more days off in your calendar.

But it’s not working. Not yet.

Slow sales hurts

It hurts your bank account and it hurts your ego.

(Like how the f*ck is that Axe-wearing jerk from high school making millions while you’re busting your ass for every sale?)

You know your messaging isn’t working…

After all, you’ve tried lots of stuff to drive interest—like running ads, cold outreach, DMing prospects, posting on social—but you’ve got more grey hairs than leads.

SO WHAT NOW?

You want to fix your messaging so you can sell more

And you’ve tried—hard

You bought those bloated copywriting courses that gave you 47 hours of pre-recorded video lessons…and 1.5 actionable steps (if you were lucky)

You tried following “best practices” touted in YouTube videos, LinkedIn posts, and ChatGPT

You tried piecemealing a messaging strategy together on your own with every template and freebie offered by “marketing gurus”

You’ve even tried copying what other people are doing (maybe even shamelessly stealing their marketing copy word-for-word)

But despite all this…

You’re no closer to having clarity on your messaging than when you started

Now, you could bite the bullet and hire a messaging strategist to figure it out for you, but the good ones charge $20,000-$75,000 and are booked months in advance. No bueno.

You’ve worked too hard for too long to give up now.

Don’t worry. There is another option…

Get everything you need to fix your messaging and start driving sales… fast

I built my businesses from $0 to $1,200,000 a year. And I did without a big team or a financial safety net (and as a new mom). How? By selling PAINKILLERS 💊

I’ve learned what works—and what doesn’t—through painful trial and error.

I created PAINKILLER 💊 so you can avoid the f*ck-ups and figure out how to sell products people want to buy.

PAINKILLER is the messaging system for time-crunched online entrepreneurs

HOW IT WORKS

Get clear on how to fix your crappy messaging and drive more sales—FAST.

In just 3.5 days (for real), you’ll have a complete messaging strategy and shiny new copy to start testing.

19 Bite-sized Lessons & Tutorials

10-minute lessons jam-packed with insights and step-by-step tutorials— no fluff, I promise

8 Actionable Exercises

Complete timed exercises and get clarity on what works with buyers. Results in days (not 8 weeks from now)

8 AI-powered Bots

GPTs trained by top marketers and copywriters to help you brainstorm, analyze buyer research, and write new copy using proven frameworks

WHAT WE’LL COVER

The Science-Backed System

Get the only 7-step messaging methodology rooted in behavioral science

STEP 1

Discover Why People Buy PAINKILLERS

Marketing trends and tactics change fast. Human nature doesn’t.

Learn the timeless psychological principles that drive action and see how reframing your message can take your solution from a nice-to-have (AKA “vitamin”) to an urgent must-have (AKA “painkiller”).

STEP 2

Identify Your *Actual* Competitors

Think you know who your competitors are? Think again.

Learn how to identify your direct and indirect competitors, then do a blazing-fast competitive analysis so you learn what works, what doesn’t, and how to stand out.

STEP 3

Master Your PAINKILLER Positioning

Find out how to position your product as the must-have, painkilling solution—even in a saturated market.

You’ll start by making assumptions about the best positioning strategy. Then you’ll gather insights from real buyers to cement your positioning strategy.

STEP 4

Find Your Best-Fit Buyers

Stop bleeding money by chasing buyers who don’t give a f*ck. Identify who actually cares about your solution and, most importantly, who will scream, “Take my money!”

Bonus: This makes it 1000X easier to craft messaging that hits buyers deep in feels (and opens wallets).

STEP 5

Do Fast-As-F*ck Buyer Research

No customers to talk to? No problem.

We’ll show you how to use powerful free tools to scour the Internet for juicy buyer insights. Our Fast-As-F*ck Research Method will help you uncover your buyers’ ouchy problems and deep desires in just 1 day (not 1 month).

STEP 6

Concoct Your PAINKILLER Messaging Plan

Every potent and persuasive message contains at least 2 of 8 possible inputs. Think of these inputs as your “active ingredients”.

Like in chemistry, you’ll skillfully select your active ingredients, then learn how to combine those ingredients so your messaging evokes an explosive reaction from target buyers.

STEP 7

Craft Direct-Response Copy
(that makes people reply and buy)

Armed with real buyer insights to guide you and a shiny new messaging strategy, You’ll write direct-response copy to test—think a social post, DM, email, ad headline, etc.

You’ll test your new messaging in the real world so you can see it working.

The goal? No more confusion or indifference. Lots more sales.

Is PAINKILLER right for you?

PAINKILLER isn’t the right solution for everyone (and your product shouldn’t be either).

You’re a good fit if:

You’re building an online business to fuel your dream lifestyle

You sell an info-product, DTC product, or productized service

You’re confident in your solution but can’t find the right words to describe its value

You’re pouring tons of time into content, ads, sales pages, and emails that *aren’t* turning browsers into buyers

You don’t have a clear answer to the all-important question: “Why someone should buy from YOU instead of a competitor?”

You have an upcoming launch, and you’re terrified you’ll hear crickets (again) when doors open

You understand that this is a tool and you need to actually use it to get results

You have integrity and genuinely care about making your buyers’ lives better

You’re NOT a good fit if:

You offer bespoke services that are different for each client (rather than selling a productized service)

You’re a startup founder in a very crowded market who needs to build a $100M business or get acquired to win

Your product has a complex sales cycle that includes multiple stakeholders

Selling one-off services is different than selling products. And crafting messaging for products that have multiple stakeholders involved in the buying process or compete in winner-takes-most markets has unique complexities we don’t cover in PAINKILLER.

PAINKILLER also isn’t for you if:

You’re searching for “hacks” and “secrets” to avoid putting in the work

You’re ok with lying or manipulating people to get sales—that is not what you’ll learn here