Katelyn Bourgoin – Wallet-Opening Words

Katelyn Bourgoin – Wallet-Opening Words

Who needs this copywriting system?

Copywriters

Who are under constant pressure to boost conversions and prove their worth

Marketers

Who wanna sell more stuff (so they can earn more $$ themselves)

Entrepreneurs

Whose livelihood—and future retirement—relies on driving sales

Backed by science

Millions of dollars of scientific funding and tens of thousands of hours of academic research went into the copywriting wisdom shared in this 175-page playbook.

Think like a copy scientist

Discover 26.5 science-backed copywriting techniques

Instantly rewrite your copy

Sparky, your new AI Copy Bot, makes rewriting easier

Look like a genius

Wow your clients or team with your in-depth buyer psychology knowledge

Ditch cookie-cutter writing templates that make you feel like an amateur.

Use these 26.5 science-backed techniques to optimize your copy and drive sales.

WHAT YOU GET

WOW Playbook

This 175 page interactive playbook includes 26.5 copywriting techniques. It’s organized around your buyer’s journey and each chapter covers one technique and includes real world examples to inspire you.

Copy Testing Cheatsheets

After about 4.2 minutes of reviewing the WOW guidebook you’ll be so inspired you’ll want to rewrite E.V.E.R.Y.T.H.I.N.G. you’ve ever written. Slow down, you eager beaver. Use your copy testing cheatsheets to prioritize and plan your optimization tests.

AI Copywriting Bot

Every copy scientist needs a trusty lab assistant, right? Meet Sparky, your AI-powered copywriting bot. Sparky helps you apply the techniques you learn so you can go from idea to first draft, fast.

“WOW!” Sell-Your-Work Script

If you write words to sell other people’s stuff (a.k.a. your team or client’s), then every time you share your suggested copy you should explain your thought process. This reusable template will make it easy to sell your ideas… and look like a genius in the process!

Today anyone with a pulse and access to ChatGPT thinks they’re a copywriter…

Every Tom, Dick or Harriet can generate reams of marketing copy with just a few keystrokes.

Ads? No problem. Sales emails? A walk in the park. A landing page? Easy peasy.

If you’ve tried ChatGPT and you’re still struggling, no sweat. There are plenty of internet-famous writers who will happily share their “proven templates”… for a modest fee.

And it’s your lucky day because these templates will help you “20X your conversions while working less than 2 hours a day from the beach”. Yeah… right *eye roll*

So here you are… template in hand, staring at the blank page.

Should be a breeze right?

There’s just one teensy, weensy problem…

Writing copy may be easier than ever. But writing copy that drives sales is still f*#king hard.

MARK TWAIN

Tiny copy decisions can make or break your conversions

When it comes to marketing copy…

it pays to sweat the small stuff (literally).

Imagine changing a few words in an ad or rewriting the first couple of sentences on your opt-in page and seeing a double-digit boost in conversions.

Now imagine doing that across every marketing asset in your entire customer journey—can you hear those wallets opening?

You know small improvements compound over time, but…

• Which words should you change?
• What should you say instead?
• Where should you start?

And, if writing words is your job, how do you explain copy revisions to your client or team so you look like a total pro? (And not a newbie).

Don’t wing it.
Take a scientific approach.