When I started many years ago, I had to learn everything myself and often did not know where to go and ask.
With Katja Loom Academy, I make analytics more fun, approachable and create an inviting space for people to ask questions.
All the things I teach are from my own experience working with many brands and marketing teams.
I’m really happy to start this learning trip with you.
Profit & Loss Statements (PnL)
Read & understand PnL in detail. Get benchmarks, discuss findings with C-level & finance, drive actions for different teams.
Ecommerce KPIs
Calculate and understand important Ecommerce KPIs; from customer acquisition to retention, website, contribution margins and profitability.
Cohort Analysis & CLV
Learn how to read & calculate cohorts, customer lifetime value (CLV), understand if you are first-order profitable and calculate break-even.
Forecasting & Planning
Write financial projections and forecast revenue & profitability with high accuracy, even a long time into the future.
Master Google Sheets
Basic & advanced Google Sheet formulas, functions and chart creation tailored for e-commerce data analysis.
Secure your spot today & get started on an exciting journey.
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