A lot of people are struggling to get their Facebook ads to work right now.
Meanwhile, in our brands we’re seeing some of our best results ever. In a recent ad campaign we spent $1.5 million to generate $2.8 million and 36,000 new customers.
How do we consistently acquire customers at profit and at scale? A big part of it is our Ambassador Program, which we use to leverage our real customers to create content that resonates with our audience and plays nice with Facebook’s algorithm.
*User-generated content (UGC):[ yo͞ozər jenəˈrātˈed kənˈtent ] nounTestimonials, product demonstrations, and other images and videos made by real customers. These are probably the most valuable marketing assets you can ever create for your brand — if they’re high quality. We’ve tried everything from offering our customers $10 gift cards in exchange for a video review to staging $100,000 photo shoots, and we found that an Ambassador Program produces impactful content without requiring a lot of time, money or energy.
UGC works everywhere in your business, but the biggest benefit is to your advertising. We use this content in our proven “Love-Demo-Love” video ads — a customer testimonial, followed by a product demonstration, followed by another testimonial.
This is our #1 ad formula, and it works for 2 important reasons:
The key to advertising (especially to cold traffic) is to communicate your product’s ownership benefit — i.e., how it solves the customer’s problem.
The best way to do this is to find customers who have experienced the ownership benefit for themselves and let them do it for us.
The best thing about the ads made with UGC is that they don’t look like ads.
Facebook’s algorithm loves this kind of creative because it gets a ton of engagement, which seems to help the ads get more impressions.
The results? The perfect top-of-funnel ad type to convert loads of new customers.
Our Ambassador Blueprint is an in-depth, 21-video training that shows you exactly how to build and run an Ambassador Program.
15 Training Videos
Plus, get examples of big brands that use ambassadors in their marketing.
Define the assets you want to generate and how they will help your business.
Learn the tasks and team members you need for a successful program.
Here are the benefits you can offer your ambassadors to incentivize better content.
We recommend sending out swag. Here’s how to maximize its impact.
Define your expectations to avoid mishaps & improve relationships with ambassadors.
Use a program outline to save time and increase conversions on ambassador sign-ups.
See how to organize your program and keep it running like clockwork.
How to use Trello to track tasks and communicate with your ambassadors.
Find the right applicants and avoid the wrong ones! (Template included.)
Here are the platforms and tools for finding your prospects, including the best place to start.
The right way to follow up with your new ambassadors to produce the best content.
Leverage your user-generated content in your ads, emails and throughout your sales funnel.
Leverage your user-generated content in your ads, emails and throughout your sales funnel.
Leverage your user-generated content in your ads, emails and throughout your sales funnel.
6 Bonus Videos
How BOOM! optimized their Ambassador Program, and its unexpected benefits!
Ezra Firestone shares best practices for when advertising your Ambassador content.
Get Ezra’s most successful ad formulas, with 30+ examples of image ads and video ads.
An in-depth look at Ezra’s #1 ad formula (it’s the perfect way to leverage your new content!).
This 2-hour ads masterclass from Molly Pittman will ensure your ads reach the right people.
Learn how we improve the quality of our UGC by giving our ambassadors recording equipment.
6 Templates
Hi, I’m Laura! I’m the Social Media Director for Ezra’s most successful ecommerce brand, BOOM! by Cindy Joseph, which has generated over $125 million to date.
Ezra likes to say I went from “Cracker Barrel to Gucci Apparel,” because when he hired me I was working in a restaurant and knew nothing about digital marketing. 4 years later, I’ve become a world-class social media strategist and helped Ezra 10x the company.
Most importantly, I helped Ezra come up with the idea that revolutionized BOOM!’s marketing strategy: our Ambassador Program.
When we started mining our community for user-generated content to use in our ads, emails, and throughout our sales funnels, we started seeing exponential growth.
Now, I want to teach you how to leverage this same Ambassador Program to strengthen your relationship with your customers and grow your brand.
Molly is a leading digital marketing strategist, educator and entrepreneur who has overseen $100 million in profitable ad spend and trained more than 10,000 people across the globe.
One of the world’s leading authorities on ecommerce, Ezra has built several 7- and 8-figure brands, including BOOM! by Cindy Joseph which has generated over $125 million in revenue to date.
15 training videos on how to launch, manage and optimize your Ambassador Program
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