Learn how to design a visual identity
Learn how to design a visual identity
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There is a huge educational gap in the design industry. We had to learn everything the hard way, but it shouldn’t be like that for you. We’ve designed a curriculum that teaches the required skills to work as a brand designer without spending a fortune on college courses. Each lesson will teach you a specific design theory, provide interactive assignments for practice, and then challenge you with realistic client projects to improve your visual problem-solving skills.
Scavenging through resources to find tidbits of information is wasted time that you’re not using to design. LogoCore’s curriculum was crafted to take an absolute beginner to an intermediate level for them to start accepting freelancing brand identity projects comfortably. Self-taught designers need to spend more time improving their art direction rather than lose precious time to software and workflow issues.
Join thousands of students in our best-selling course to learn logo design, presentation techniques, brand style guides, and logo animation to kickstart a career in brand design.
Introduction to the course, instructors, and Adobe’s Creative Cloud.
Video Lessons | 20 mins
Extensive tutorials about Adobe Illustrator’s tools and efficient workflows.
Video Lessons | 36 mins
Beginner-friendly approaches on designing vectors with geometric tools.
Video Lessons | 33 mins
Homework assignments to practice masking, lettering, and other Illustrator functions.
Avg. Completion ~30m
Illustrator techniques to create designs that are mathematically accurate.
Video Lessons | 43 mins
Advanced techniques on vectoring complicated sketches with the pen tool.
Video Lessons | 53 mins
Color theory overview to understand RGB, CMYK, and Pantone color systems.
Video Lessons | 21 mins
Interactive assignments to practice efficient vectoring techniques in Illustrator.
Avg. Completion ~3h
Beginner-friendly theory on composition rules to build timeless logos.
Video Lessons | 39 mins
Intermediate logo design theory on visual communication with symbols.
Video Lessons | 33 mins
Advanced theory on producing responsive logo designs for a variety of applications.
Video Lessons | 45 mins
Practice transforming problematic logos into timeless identities.
Avg. Completion ~2h
Learn how to build a creative brief using minimal project information.
Video Lessons | 24 mins
Establish a design strategy to distill the client’s goals into core brand values.
Video Lessons | 29 mins
Watch an uncut demo of developing a design pitch from a simple creative brief.
Video Lessons | 70 mins
Choose a creative brief from LogoCore’s library and research the project.
Avg. Completion ~2h
Introduction on how to test a logo’s potential for real-world usage.
Video Lessons | 21 mins
Communicate the logo’s limitations and intentions in a brand style guide.
Video Lessons | 86 mins
Insight on collecting files, preparing style guides, and exporting assets.
Video Lessons | 19 mins
Use the previously assigned creative brief to build a minimal style guide.
Avg. Completion ~3h
Use storytelling techniques to showcase a logo design’s full potential.
Video Lessons | 51 mins
Introduction on creating a visual identity presentation using modular elements.
Video Lessons | 50 mins
Create free product and stationary mockups to pitch a logo’s potential.
Video Lessons | 79 mins
Use the previously developed logo design and create a presentation for it.
Avg. Completion ~4h
Learn how copyright, trademarks, and registrations function in brand design.
Video Lessons | 15 mins
Understand how to protect your creative work with a detailed contract agreement.
Video Lessons | 25 mins
Introduction to value-based pricing and setting sustainable rates for freelancing.
Video Lessons | 20 mins
Reflect on your current business model and update your workflow on getting clients.
Avg. Completion ~30m
Introduction to After Effects and the commonly used animation tools.
Video Lessons | 31 mins
A full overview of importing logo design and animating unique logo reveals.
Video Lessons | 33 mins
Beginner principles on animating with anticipation, followup, and weight.
Video Lessons | 58 mins
Advanced principles of timing, typefaces, and secondary action animations.
Video Lesson | 48 mins
Learn Adobe IllustratorLearn how to efficiently use Adobe Illustrator to design professional visual identities.
Design visual assetsLearn how to scale your identity design without losing the established visual language.
Implement a design strategySimplify a project into manageable assignments to explore possible art directions.
Start a career in brand designPractice the industry standard skills that are required to be hired as a brand designer.
Animate your logoTransfer your vector designs into Adobe After Effects to animate a looping reveal for your identity design.
Pitch with confidenceUnderstand how to explain your design decisions to your client by thoroughly documenting your process.
Realistic client projectsLearn the techniques of identity design and apply them to realistic client projects offered by LogoCore.
Receive feedbackAsk for personalized video responses and critiques on your designs from the instructors.
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