Madeline Mann – Self Made Millennial – LinkedIn for Thought Leaders

Master posting on LinkedIn and turn LinkedIn activity into opportunity.

Course curriculum

• Welcome to LinkedIn for Thought Leaders
  • How to Best Utilize this Course
  • Join a Peer Circle!
  • Top Tools to Use

Module 1: Set the Vision

Set the Vision

• Identify Your Audience
• Worksheet: Identify Your Audience
• How to Target Your Message
• Different Voices to Adopt
• The LIFTL System
• Checklist: Set the Vision

Module 2: Optimize Your Profile

Optimize Your Profile

• Photo
• Experience
• Skills
• About
• Industry
• Location
• Connections
• Headline
• Cover Photo
• Checklist: Optimize Your Profile
• Name Pronunciation
• Featured Section
• Contact Info
• Voice Messaging

Module 3A: Unlock Posting

Unlock Posting

• Tune Your Newsfeed
• Cardinal Rules of Posting
• What LinkedIn Rewards and Punishes
• The Power of Commenting
• Jumpstart Engagement
• Hashtags
• 500+ Top Hashtags
• Checklist: Unlock Posting

Module 3B: Create Content

Create Content

• LinkedIn Content Strategy
• Make Time
• Coming Up with Content
• Catalogue Your Posts
• Content Calendar
• Content Generator
• Content Planning – Content Generator & Content Calendar
• Repurpose Content
• Checklist: LinkedIn Content Strategy
• The Power of Text Posts
• “You” vs “I” Posts
• Checklist: Text Posts

Module 3C: 5 Most Engaging Post Types

Hook, Summary Opinion

• Celebrate
• Celebrate Post Homework
• Celebrate Post Homework Video
• Tell a Story
• Tell a Story Post Homework
• Tell a Story Post Homework Video
• Offer a Resource
• Offer a Resource Post Homework
• Offer a Resource Post Homework Video
• Give Advice
• Give Advice Post Homework
• Give Advice Post Homework Video
• When to Break the Rules
• Checklist: 5 Most Engaging Post Types
• 5 Post Types – Post-Writing Templates
• Post Template – With Example

Module 3D: Different Ways to Post

• Image Posts

• Video Posts
• Document Posts
• LinkedIn Articles
• LinkedIn Polls
• LinkedIn Live
• Newsletters
• Checklist: Different Ways to Post

Module 4: Convert to Customers

• Convert to Customers

• Ways to Convert
• Call-to-Action
• Offer a Resource
• Tell a Narrative
• Work the Direct Message
• Say it Loud and Proud
• Stay Top of Mind
• Checklist: Convert to Customers
• Freebie Example: Tell Me About Yourself Worksheet

EXTRA CREDIT

• Live Post Revision – Hook Summary Opinion

• Settings Tutorial
• Show You’re Active

Next Steps

• For your next job search…

Bonus

• How to Become a LinkedIn Top Voice