A prompt-packed workbook to help you write every word of your website
We took our bestselling website copywriting strategy, and made it PLUG-AND-PLAY! With over 300 writing prompts and 200 examples, this workbook makes DIYing strategic website copy EASIER (AND FASTER!) THAN EVER. It’s as close to hiring us to write your website as it gets.
Our signature copywriting strategy behind the Home, About, Services, and Contact pages of websites for service providers
300+ writing prompts (!!!) to help you write every single word of your website (literally — these aren’t just sentence starters, they’re full paragraphs!)
200+ examples (all written by yours truly!) to help you see the prompts in action, give you KILLER inspiration, and make writing easier!
How to write a long-form sales page that leads your people to “yes”
Whether you’re selling a masterclass, a course, a signature service, or a high-ticket product, YOU NEED a strategic sales page to bring in sales on repeat. We’ll show you the exact strategy we use to make websites run on autopilot and bring customers to “buy”, again and again.
A step-by-step guide to writing headlines that get clicked
Your headlines will be your most-read words on your website or blog, so make them count. Snag our favorite headline prompts and learn how to craft headlines that grab attention AND show your value, right from the start.
The exact questions to ask for 5-star social proof, every time.
Have you ever bought something online because the reviews were just so dang good? It’s not just you — social proof is one of the best ways to convert. We’ll show you how to craft 5-star reviews that bring in the sales, whether you’ve had 1 customer or 1,000.
Social proof is one of the best ways to convert your people — when it’s done right. This is the exact process we use to get reviews that make customers choose you over the competition.
A section-by-section breakdown of the 4 pages your website needs.
Want to write a website that stands out from the rest? We’re spilling our go-to formula for writing websites for coaches, creatives, and service providers that get noticed. Delivered in an editable Google Doc, this outline will walk you through the 4 pages your website needs, section by section. Use it to write your site or plan your design — or both!
9 sections you need on your Services page
The types of copy you need on every section, from headlines to CTAs
Lightly wire-framed copy to help you see the final picture
9 sections you need on your About page
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