Master the email-based course

👇 Is this you?

➕ I want to get more leads for my consulting or coaching business

➕ I want to convert more subscribers to a paid offering

➕ I want to get a new concept out the door, fast

➕ I want to create an easy-to-opt-in lead magnet

➕ I want to add a lower-cost, scalable product to my portfolio

➕ I want to rapidly grow my subscriber count

➕ I want to package up my best ideas into a product experience

➕ I want to learn how to TEACH the things I know really well

➕ I simply want to write better emails

“I feel like I know you”

That’s what a customer—who I had never met—wrote to me after reading all 36* emails in my first course. She would go on to buy my next product (on presale!) because a great email course solves the digital sales relationship problem.

*Your course doesn’t have to be this long.

Wait, what’s an email course?

Typically offered as a free or low-cost lead magnet
Delivered autonomously via email
Containing an impactful learning experience
In a digestible format (~500-800 words per day)
Over a meaningful period of time (5+ days)
With a CTA that feels like the next logical step

Why smart portfolio career builders invest in building great email courses

1. Start fast.

Avoid the hassle of paying for another app, learning a new tool, or dealing with algorithms.

2. Automate.

Unlike a newsletter, cohort-based course, or webinar, an email course runs on its own.

3. Grow.

Identify engaged readers for upsell offers and higher-ticket services packages.

See what a great email course feels like… while building your own.

Here’s a small sample of the ideas you’ll pick up along the way.

A simple, unexpected way to guarantee that all emails land in the primary inbox.

A straightforward framework to architect a course that tells a compelling story.

A dozen principles of learning experience design that help turn the inbox into a classroom.

The easiest way to write emails that people want to read (and keep reading).

How to give people the feeling of progression with visuals (without being a designer).

Where email automation tools create opportunities to deepen your relationship with the reader

The methods of setting expectations that help guide your reader through nuanced material.

All the technical sides of building robust email automations (with video walkthroughs).

How to give the reader the ability to binge your course (with an ingenious self-pacing hack)

A whole lot more…including my weird sense of humor sprinkled throughout.

Who are you learning from?

Hello, I’m Amanda.

I’ve built a $500k portfolio career using email.
I am a professional marketer. I’ve led marketing at places like The Knot, The Post, Nue Life and consulted with Fortune 500 brands.
I can save you a lot of time.
I’m sorry.

About all the mom jokes.

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