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CopyStarter gives you the exact frameworks successful copywriters use — so you can stop second-guessing every headline, email, and ad. No more wondering if your copy will work. You’ll know exactly why it works (or how to fix it when it doesn’t).
Inside, you’ll get video trainings and proven templates that show you how to think like a strategist, evaluate writing like a pro, and turn ChatGPT from a spineless intern into your most effective marketing tool.
Your go-to checklist for any piece of copy you produce
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A handy reminder of the core principles that underpin any marketing effort — and any piece of effective copy
An overview of the most important things to keep in mind when creating an ad.
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A clear & detailed breakdown of how to navigate a copy project from start to finish
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A guide to writing proposals that get the desired outcome
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The Complete Freelancer Contract
So you don’t have to learn through *pricey* mistakes and weeks of grief
Get the information you need to write high-converting copy
Customer research is the backbone of all successful marketing. This template will empower you to understand the customer’s wants, needs, and thoughts about your offer
So you can secure powerful testimonials that land you more clients
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MODULE 01
In this module, you’ll:
MODULE 02
In this module, you’ll:
MODULE 03
In this module, you’ll:
MODULE 04
In this module, you’ll:
Nine years ago, I was a frazzled (and underpaid) feature writer, agency copywriter, and part-time speech therapist — embracing every job under the sun and convincing myself I should feel happy getting arachis hypogaea (AKA peanuts).
I loved my work — it was stimulating, meaningful, and challenging — but I felt scattered…and somewhat resentful. Deep down, I knew I was giving far more value than the payments that plopped into my bank account.
In 2016, I launched a proper copywriting business and went all in—and since doing that, I 10xed my monthly revenue. I became determined to help other freelancers do the same.
Through my copywriting programs and products, I’ve helped hundreds of writers and business owners develop their marketing skills and write copy that resonates.
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Because my content has been absorbed and implemented by 550+ writers & designers to date.
My students report that my modules give them exactly the information they need — in the clearest, most structured, and most memorable way.
My goal is to reduce your overwhelm and help you get started — without you needing to watch 75 videos. 😉
★ write 10X sharper
★ understand copy & marketing fundamentals
★ craft strategy with confidence.
Upgrade your writing with 12 foundational rules
Gain a solid understanding of marketing funnels
Discover the 10 commandments of copywriting
Get a copy project process checklist from start to finish (including the parts that newer copywriters usually overlook)
Learn what strategy really means — and how copywriting fits into the puzzle
Understand what makes marketing strategy successful (and why it can fall flat)
Learn how to train yourself to think like a smart marketer
Understand the role of persuasion in effective (not cringey!) copywriting
Discover the 4-part anatomy of a successful print ad
Understand the sole purpose of a headline
Learn how to elicit emotion (and leverage “micro-commitments”)
Learn the 3 cardinal rules of print ads
Find out how to determine how much copy your ad needs
Get the questions you need to conduct an effective discovery call with a client (so you understand their business after just one call, without 102 follow-up questions)
Get the Ultimate Guide to Social Proof so you can secure powerful testimonials (without 427 follow-up emails) and know what do with them once you have them
Get the questions you need to interview customers — and gather key data around their needs, priorities, and objections
Get the freelancer contract to protect yourself from pricey mistakes (and weeks of grief)
Get the proposal template so you can impress prospects with a polished proposal that includes every section they expect — and gets favorable responses
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