Mikkel deMib – SEO Master Class

Mikkel deMib - SEO Master Class

Unlock your potential and elevate your career with this comprehensive SEO training course, designed to make you a valuable asset in today’s digital landscape. Become a Certified Master of SEO

If any of this sound familiar:

You are struggling to reach the expected SEO-results and get a fair share of search visibility

You are drowning in “good tips” and random recommendations for SEO without a clear path to reliable and consistent succes

You find it difficult tackle all aspects of SEO – from strategies, technical SEO, content optimization, automation and AI, linkbuilding and reporting

You have a hard time prioritizing the many things you can do to optimize your site(s)

You find it difficult to keep up with the ever changing requirements and algorithmic changes in Google

I have great news for you

What if you could:

Learn all you need to know about SEO in an easy to follow online course

Understand how you can prioritize the workload with the limited resources you have

Keep up to date with the most important SEO-requirements (new lessons will be added frequently)

Ensure a stronger position in your company as a true expert of SEO

Learn how to manage your team and subcontractors

Why take this journey with me

Let me teach you how to do SEO – the right way …

Have you ever wished for a clear, reliable way to achieve outstanding results on Google?

Navigating the world of SEO can often feel like an uphill battle – like wandering through a vast desert without a clear direction. With its many complexities, SEO may seem overwhelming at first. There’s no denying that success requires knowledge, strategy, and consistency.

But let’s be clear: SEO is not magic. It’s a science. Much like following a well-crafted recipe. With the right skills, tools, and understanding of how each element fits together, you can create a winning formula for success.

That’s exactly what this course offers a structured, proven approach to improving your website’s visibility and securing the rankings you deserve. I’ll walk you through the essential strategies, methods, and techniques that make a real impact.

Is it easy? Not necessarily. Like any valuable skill, mastering SEO requires dedication and learning. But you won’t have to do it alone. Step by step, I’ll guide you through the process, helping you gain clarity, confidence, and the competitive edge you need.

By the end of this course, you won’t just understand SEO. You’ll be equipped to dominate the market. You, too, can become a master of SEO. Let’s get started.

These are some of the biggest SEO mistakes

Learn how you can avoid them to stay ahead

Not paying enough attention to details

SEO is the sum of many factors, and every detail matters. Even the smallest mistake can have a significant impact on your search visibility. I’ve seen firsthand how a single misplaced comma in the code completely removed a website from Google’s search results. In another case, a multinational corporation lost all indexing in its most important market due to a misconfiguration of Hreflang data.

Fortunately, I was able to identify and fix these critical issues – because I knew exactly what to look for. You can develop this same expertise. By mastering SEO with a keen eye for detail, you can prevent costly errors and ensure long-term success.

You can learn this too.

Relying only on your own SEO skills

No one can be an expert in everything – not even within a specialized field like SEO. We all have our strengths and limitations, and that’s perfectly okay. Even after 25+ years in the industry, there are tasks I rely on others for, such as programming, copywriting, or graphic design, to ensure a website is fully optimized.

Your role as an SEO manager isn’t to do everything yourself – it’s to understand what needs to be done, delegate tasks to the right experts, and ensure the final outcome meets the highest standards. Success in SEO comes from strategy, leadership, and quality control, not just technical execution.

Learn how to overcome your own limitations.

Blindly trusting Google’s guidelines

Google publishes many articles on how SEO should be done. While some of their advice is useful, it’s often incomplete or overly optimistic about what truly works. Take duplicate content and JavaScript, for example – Google claims to handle them effectively, but in practice, their processing often falls short of delivering the best results for your site.

Understanding SEO at a deep level means knowing the difference between what Google says and what actually drives success. It takes expertise and experience to navigate these gaps and implement strategies that truly optimize your visibility.

Let me show you how to do it right.

Focusing on short-term strategies

I understand the temptation to chase quick fixes and “magic” SEO tools that promise effortless results. After all, why work harder when you can work smarter? But the reality is, these shortcuts are often short-lived at best—and at worst, they can seriously damage your search visibility.

SEO isn’t black magic; it’s a strategic, data-driven discipline. To achieve stable, long-term success, you need to truly understand how search engines work, master the details, and apply the right techniques. Sustainable SEO isn’t about tricks – it’s about knowledge, precision, and execution.

Let me show you the right way to lasting results.

Failing keyword & market research

To achieve real success in SEO, you must go beyond surface-level keyword research and truly understand your audience and search market. If your content doesn’t align with how people think and search, even the best optimization efforts will fall short.

It’s not enough to rely solely on keyword tools. You need to talk with real customers and uncover the intent behind their searches. Understanding how Google associates searches with entities will give you a strategic edge. Align your SEO strategy with both user behavior and search engine intelligence to create content that truly resonates and ranks.

Learn keyword & market research.

Ignoring the value of the right backlinks

Despite what Google often suggest, links remain a crucial factor in SEO success. However, not all links carry the same weight. Some links significantly boost your authority, others provide minimal impact, and some offer no value at all. You have to know the difference.

The key to long-term success is link diversity. A well-balanced, natural link profile with various types of high-quality links leads to more stable and sustainable rankings. Yes, link building can feel like navigating a jungle, but mastering it is essential. Ignoring this aspect of SEO isn’t an option if you want to compete at the highest level.

Learn how to get links that boost your rankings

You too can become a master of SEO

SEO isn’t a mystery – it’s a discipline grounded in strategy, skill, and practice. With the right guidance, anyone can learn to master it.

The SEO Master Class provides the knowledge, tools, and real-world techniques you need to build true expertise and become a confident, capable SEO professional.

This is what you get with the SEO Master Class

A roadmap to success

Carefully structured modules and inspiring video lessons

This course is carefully structured into modules and lessons, each designed to guide you step by step toward mastering SEO. It is built on the same proven principles and strategies I have used to help hundreds of businesses achieve greater search visibility.By following this framework, you will gain the knowledge and confidence to drive real, measurable results.

Show, don’t tell

Learn from examples step-by-step guides

I believe in the power of showing rather than just telling. While there’s a wealth of knowledge to share, this course goes beyond theory. The video lessons are packed with real-life examples and visual guides, demonstrating exactly how to execute key tasks and use essential tools.It’s like having a trusted mentor by your side, guiding you every step of the way.

SEO certification

Document your SEO skills

Upon completing the full course, you will earn a prestigious certification – an official recognition of your advanced SEO skills and expertise. Beyond personal achievement, graduates of my past SEO Master Class have gained a competitive edge in the market, securing better job opportunities, higher salaries, and greater professional credibility.This certification is more than just a credential; it’s a powerful asset that can open doors to new career opportunities and business success.

Templates and eBooks

Free downloads as part of the course

Beyond the in-depth video lessons, you’ll also receive a complete list of all the links mentioned throughout the course, ensuring you have quick access to essential resources. Additionally, you’ll gain exclusive templates designed to streamline and accelerate your daily SEO tasks.And as a special bonus in the full SEO course, I’ve included a collection of eBooks covering key SEO topics, available for free download. These valuable tools will help reinforce your learning and empower you to apply your new skills with confidence.

Interviews with experts

Learn from leading industry experts

No one can be an expert in everything – even within a specialized field like SEO. We all have our strengths, but true SEO success comes from mastering every critical detail. That’s why, as an exclusive bonus, the full SEO course includes expert interviews with some of the world’s leading professionals in related fields.Gaining access to their insights at top marketing conferences could cost thousands, but in the SEO Master Class, it’s all included—giving you unparalleled knowledge and a competitive edge.

Who is this course for?

If you’re one of these, then this course was made for you

Inhouse SEO

Working as an in-house SEO can be demanding, requiring you to manage multiple tasks, collaborate with internal teams and subcontractors, and regularly report progress and results to leadership.

The SEO Master Class equips you with the skills to become a more effective SEO manager. You’ll learn how to prioritize tasks, delegate effectively, and assess the quality of work, ensuring your SEO efforts drive measurable results.

Agency SEO

Managing SEO in an agency setting comes with unique challenges – balancing multiple clients, coordinating with teams, and delivering measurable results under tight deadlines.

The SEO Master Class will help you become a more efficient SEO manager, teaching you how to prioritize tasks, delegate work effectively, and evaluate deliverables to ensure high-quality outcomes for every client.

Freelance SEO

As a freelance SEO consultant, you juggle multiple clients, manage projects independently, and are responsible for delivering measurable results.

The SEO Master Class will help you streamline your workflow, teaching you how to prioritize tasks, delegate when needed, and assess the quality of work—ensuring you provide top-tier SEO services while maximizing efficiency and client satisfaction.

Get a Sneak Peek Inside the Course

To the right, you’ll find a few selected lessons from the course, giving you a glimpse into my teaching style. These samples are here to help you see how I break down complex SEO concepts, and if you pick up a few valuable tips along the way, even better!

But this is just the beginning. Enroll in the full SEO Master Class, and you’ll gain the in-depth knowledge and strategies needed to truly excel.

Here’s what I’ll cover in the SEO Master Class online course:

127 Lessons in 13 modules in the Full Course

Module #1

Introduction to SEO

Gain a deep understanding of how search engines operate
Explore the key differences between SEM, SEO, and PPC
Master the six essential elements of SEO for optimal performance
Stay ahead with strategies to keep up with the evolving SEO landscape

Module #2

SEO tools

Master the essential SEO tools to enhance your strategy
Discover expert techniques for crawling your website and extracting valuable insights
Leverage AI to streamline workflows, reduce costs, and elevate quality
Learn how to select the best SEO plugins for optimal performance

Module #9

User engagement

Discover how and why User Engagement influences SEO performance.
Identify the key engagement factors that have the greatest impact on search rankings.
Learn to analyze User Engagement data for both your website and your competitors’.
Get actionable strategies to enhance User Engagement and drive better SEO results.

Module #10

Local SEO

Identify high-impact keywords with Local Search User Intent to attract the right audience.
Optimize your Google Business Profile for maximum visibility and engagement.
Master Local SEO Keyword Research and content optimization strategies.
Learn how to build local links and secure NAP citations to improve local rankings.

Module #11

Measure & report results

Gain a deep understanding of the four key elements of effective SEO reporting.
Discover the best tools for collecting accurate and actionable reporting data.
Learn how to analyze SEO data to drive continuous improvement and better results.
Master the art of combining and presenting SEO data for clear, impactful reporting.

Module #12

Interviews with Experts

Gain insights from leading industry experts to enhance your SEO expertise.
Access valuable tips on Google Analytics, PR, CRO, and Entity SEO.
Understand the evolution of SEO and what the future holds.
Learn effective strategies for managing global marketing and SEO.

Module #13

Appendix

Download a comprehensive document with all course-related links for easy reference.
Access exclusive eBooks – free for SEO Master Class students.

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Mikkel deMib – SEO Master Class