Perry Marshall – Equity 2.0 Seminar 2025
During the next 2 years, your business will either pick up millions in new value or slide to zero.
There is no middle ground.
If you wish to exit, you must embrace the AI transition thatâs bearing down this very second.
Donât Forget:
Even if you have ZERO plans to ever sellâŚ
You buy your business every single day when you roll out of bed.
The business somebody would love to buy is the business you deserve to own NOW.
Most entrepreneurs and marketers are paddling harder than ever before and getting nowhere.
5 reasons why â and what to do about it:
Problem #1: The AI disruption. Most businesses are built on assets that AI is rapidly eroding or replacing.Solution #1:Â By 11:00am April 22, the first day of Equity 2.0, you will hold in your hands a framework custom tailored for your exact business, industry and circumstances that shows you precisely how to round the AI bend. Personalized transition map.
Problem #2: Lack of Strategic Positioning in a Star Market. If youâre not the #1 in a rapidly growing niche, your equity is weak or unsellable.
Solution #2:Â Richard Koch, billionaire author of 80/20 Principle and Star Principle, has the most elegant business and investing model Iâve seen in 25 years of business consulting. Richard will share his genius via live stream on April 24.
Problem #3: Most business have a rotting economic engine. Put a dollar in, get 95 cents out. Exhausting their owners. Living on borrowed time.
Solution #3: Everybody thinks they need money. Josh Long equips you with his dirty little secret⌠align this one thing and money takes care of itself.
Problem #4: The final phase of an 18.6-year economic cycle ends in 2027. Very few are well positioned for this shift.
Solution #4:Â There has never been a time when wealth can grow faster. Most people donât realize we are living in a hyper-accelerated, 90/10 age. Demand is stunning when you nail the offer and perfectly match it to the buyer.
Problem #5: Founders are financially unprepared. Most donât know which parts of their business are assets and which are dragging them down.
Solution #5:Â We will plug you into some of the most financially savvy people in small business today who will steer you past the land mines that take out so many. One of my clients celebrates an 8 figure exit every 2-3 months and we want you to be one of them in the next 1-2 years. And even if you have zero plans of ever selling your business, letâs make sure itâs a business you love getting out of bed every day to run.
On April 22 I am bringing together 12 of the wisest, most discerning and NOW relevant experts on AI + Business Valuation + Finance + Disruption + Money-Power Dynamics, including Richard Koch (Net Worth $1.6 billion) who delivers the most elegant framework for business domination that you will ever see.
Billionaire Richard Koch is THE most underrated business author. He is one of the rare and special people in my life who has CONSISTENTLY been right year after year, decade after decade. He will video cast remotely from his home in Portugal.
Over the last 10 years, Richard has worked anywhere from one hour per day to at peak 2-3 days per week. I know because Iâve witnessed it firsthand.
I can count on one hand the number of times meeting someone has completely and utterly changed my perspective on business, life, and success.
There was the spring day in 1997 that I wandered into the Peoria Civic Center and heard Dan Kennedy talk about direct response advertising. A revelation.
There was my very first System Seminar with Ken McCarthy in 2002. Thatâs where I discovered Google AdWords. There was legendary copywriter Gary Bencivengaâs once-in-a-lifetime event in New York City, where I probed the inner workings of âThe Worldâs Greatest Copywriter.â
And then there was my meeting 12 years ago with Richard in Portugal, with a complete and total business master â that has forced me to re-think and re-evaluate everything I thought I knew about what success in my business (or anything else) looks like.
In 2014 I held a legendary $7500 seminar with Richard. Back then Richardâs net worth was $200 million. We still sell the recordings of that event for $7500, and that seminar is still producing success stories 10 years later. Swift Capital, which sold LoanBuilder to PayPal, credits the Star event and private client work with me for their $183 million victory.
Richardâs net worth now is $1.6 billion. 8X increase in 10 years. Last October I held a $20,000 seminar with Richard in Portugal.
Richard graciously agreed to video stream a live session for the Equity 2.0 seminar on April 24. Furthermore, when you register for this event, you will receive special highlights from the Star 2014 event that I consider ESSENTIAL for every participant in the Equity 2.0 event.
The Naked Truth about EQUITY
Iâve been in the seminar / consulting / marketing / entrepreneur / business opportunity space for 30 years. Iâm endorsed by the legends of the industry. I know everybody. Iâve seen EVERYTHING. Every kind of âpassive incomeâ âmake money in your sleepâ contrivance you can imagine. Iâve seen the Man Behind the Curtain many many many times.
The Man Behind The Curtain sometimes makes a very nice income.
ButâŚ
The Man Behind The Curtain is ALWAYS hustling. Constantly. With very rare exceptions.
Richard is NOT hustling. He steadfastly, resolutely, absolutely refuses to.
He wakes up around 7:30am, works on his investments for an hour.
Then a 3-hour bike ride is intrinsic to his wealth formula. He loads problems into his subconscious mind, then instructs it to process them. Then engages in physical pleasure in the outdoors.
Then lunch. Spends the afternoon reading, writing, thinking, perusing the news, formulating ideas beside his fishpond. NOT working.
Takes his dog for a walk, then dinner.
Spends the evening with his partner or friends.
Has a dozen homes around the world. Is a connoisseur of sunshine and the worldâs most beautiful placesâŚ
âŚas his net worth grows 21.5% per annum per year, after tax. Compounded for 40 years.
Star Principle, as taught by Richard, is the most powerful concept in business. Even more powerful than 80/20. Star Principle says 5% of the businesses in the world make 50% of the profit. All of those businesses are #1 in a market growing 10% a year or more.
If your business isnât a Star â forget it. The equity ainât gonna be worth much anyway.
If your business is a Star, a multitude of sins can be forgiven. The Star positioning is more important than your management team, your marketing, or anything else.
But at Equity 2.0 â because 60-80% of our participants are marketers â thereâs a twist:
A VITAL âSTEP ZEROâ EVERY BUSINESS MUST TAKE
Smart businesses have always focused on 4 steps to equity and wealth:
- Deliver a Definitive Selling Proposition to a Star market
- Scale the business through systems and financing
- Design for your ideal buyer
- Sell the company
Without all four, your companyâs not worth much.
But today, a FIFTH step must come BEFORE all others.
STEP ZERO: Fundamentally rewiring your business for the AI era. Iâm not merely talking about âLeveraging AI everywhere possible.â Or training your team to use it. Or automating your processes. EVERYBODY is already teaching that. Some are doing a good job.
But thatâs not enough to save most people. And itâs not what Iâm talking about.
Iâm talking about defining your product, your offerings, your clients and your media so you no longer rely on assets that AI is driving to zero
( = anything you can get in 15 seconds from ChatGPT, Perplexity or Google Gemini )
âŚAnd instead deliver communication and offerings that comfortably reside behind a Network Effect for Mere Mortals MoatâŚ
âŚAround a castle you own.
- Intellectual Property: old word⌠entirely new meaning.
- What people do and do not give you money for just changed
- Marketers around the globe are feeling the pinch HARD in the form of plummeting response rates and vanishing visitors; many markets are in free fall as we speak
- Your body knew this before your brain did⌠itâs been speaking to you when you wake up at 2am with your pulse pounding, soaked in sweat
- Muzzle Velocity only accelerates the pace
Skip this step, and everything else becomes irrelevant.
A few weeks ago the epiphany dropped for me. New picture snapped in place: Where weâve come from, where weâre headed, and the sharp bend the planet is rounding right this minute â a mix of Green, Yellow and Red lights as we shift into this new era.
This is scary for a lot of people, but it need not be. There is a path, a way forward⌠just like there was a path 25 years ago when the Internet was decimating phone books, travel agencies and newspapers. Nobody today would give up apps, ride sharing, video calls or Google docs to get our precious phone books back.
Bidding for clicks on ad platforms, social media, or Airbnb. Online video. Recommendation engines. Streaming. Navigation apps. Wearable health monitors. Instant payments. Bluetooth. Podcasts. VPNs. SMS texting. Smart home devices. The âCloud.â
NO, AI will not âunemploy everybody.â It sure looks to me like these innovations created an awful lot of new companies and new jobs. But 10% of the people will have 90% of the power. It will unemploy people who are in denial and who are trying to breathe life into dying corpses.
YOU ALONE, dear reader, choose whether to be leader or follower in the next golden age.
AT EQUITY 2.0, YOUâLL DISCOVER:
â The 2025 RED LIGHTS: Prevalent business models that are already dead man walking
đĄ The YELLOW ZONES: Where to reorient fast for maximum opportunity
â
The 2027 GREEN LIGHTS: Business models that will thrive with AI
By 11:00am Day 1, youâll receive and have already acted on a CUSTOM-TAILORED TRANSFORMATION MAP for your specific businessâshowing exactly which parts will thrive, which are on life support, and which dead branches to prune immediately.
âWhat if I donât want to sellâ
I have MANY clients who have little or no intention of selling. Mark McShurley of RoofSimple has a very sellable business that he doesnât want to sell. Michael Stricklandâs Ship A Car Direct is a high equity business whether he ever chooses to sell it or not.
My 2nd biggest client has turned down multiple 9-figure offers. The first 2 hours of our first consultation was about how he is under no obligation to ever sell for any amount.
The point is: If you didnât sell your business yesterday, you bought it today. You deserve to own the business that others would love to buy.
THE NEW EQUITY EQUATION: AI COMPATIBILITY = BUSINESS VALUATION
From 2000-2023, business valuations were driven by recurring revenue, scalable systems, and market share.
In 2027, one factor will eclipse all others: AI Alignment.
Companies that align with AI expectations will command premium valuations and attract eager buyers. Those that donât will become unsellableâregardless of their current revenue.
This is why STEP ZERO (re-architecting your business for AI viability) must precede all traditional equity-building activities.
THE PERFECT STORM: AI REVOLUTION + 18.6 YEAR ECONOMIC CYCLE
Weâre entering the final phase of an 18.6-year economic cycle that ends in 2027 (the previous cycle ended with Lehman Brothers in September 2008).
This gives you 18 months to position your business before economic reset.
The final 18-24 months of this cycle typically see aggressive growth followed by major disruption.
Like animals that instinctively climb trees before a tsunami, successful entrepreneurs must develop heightened discernment NOW.
SPEAKERS
Richard Koch will present remotely from his home in Portugal on April 24. Richard is a billionaire investor and author who wrote the definitive book on the 80/20 Principle, which has sold over a million copies. As co-founder of consulting firm LEK, he gained expertise across hundreds of industries before focusing on investing in Star Businessesâhigh-growth companies dominating expanding niches. His remarkable wealth has grown at 21.5% annually for 40 years with minimal volatility, allowing him to work just 1-3 hours daily. Unlike typical billionaires, Richard maintains exceptional quality of life and a balanced schedule that includes daily 3-hour bike rides. His pattern recognition abilities distill complex business situations into actionable insights. Heâs helped numerous entrepreneurs build multimillion dollar businesses and achieve successful exits.
Jonathan âJCronâ Cronstedt â Former Kajabi President who scaled the company from $6 million to over $100 million+, with a $2 billion valuation in five years. Author of Billion Dollar Bullseye focused on rapid, sustainable growth, combining the power of marketing + finance.
Clate Mask â Founder of Keap/InfusionSoft who lived through the full startup journey â from bootstrapping to $900M valuation to eventual $80M sale. Offers raw, candid insights about managing investors, customers, and large teams through both successes and setbacks.
Chris Hurn â Founder of Fountainhead Commercial Capital, the fourth-largest small business lending bank in the US. Key figure in simplifying PPP loans during COVID. Rare banker who understands and operates comfortably in the entrepreneurial world.
Ron Wilder â Unique expertise bridging physical and financial power dynamics. Coached Red Hatâs CEO during growth from $400M to $3.5B and $34B IBM acquisition. Teaches executives to embody power through physical presence for high-stakes negotiations using martial arts principles.
Gregory Elfrink â Expert in precision-targeting companies for specific buyers through Empire Flippers. Specializes in grooming internet businesses (websites, ecommerce, SaaS) for acquisition, with focus on matching ideal buyers with sellers.
Shanyn Stewart â Tax expert who fearlessly battles the IRS, structures business sales to qualify for long-term capital gains, and uncovers overlooked deductions. Known for saving clients millions and helping distressed business owners navigate severe tax crises.
Perry Marshall â Author of the worldâs best-selling books on Google, Facebook and TikTok advertising. Reinvented 80/20 as a business movement and pioneered scientific frameworks for marketing. Launched a $10M science prize at Londonâs Royal Society and co-founded a 5,300-member cancer research network. Every quarter, helps another client achieve a 7-8 figure exit while keeping their soul intact.
Joshua Long â Author of âBottleneck Breakthroughâ and expert at helping companies navigate the critical $1M to $10M growth phase. Specializes in identifying and eliminating operational constraints that keep businesses stuck at revenue plateaus. Works with companies when theyâve finally exhausted their DIY solutions and need expert guidance to reach the next level.
Bob Regnerus â Expert in helping entrepreneurs rise above organizational chaos to tap into deeper wisdom and clarity. Former digital marketing specialist turned transformational business coach. Focuses on connecting business leaders more deeply with themselves, their teams, and their vision to create sustainable growth. Helps clients develop heightened discernment for timing major business decisions.
Vivian Hearn â The oracle behind 80/20 Sales & Marketing (see the epilogue in the book). Vivian will speak to the unique Kairos Moment we are now in and fuel you with mojo to traverse the coming waves.
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