Pierre Herubel – The Authority-First Framework
Learn from a top B2B creator to install your content strategy and create authority-first content. Build the market positioning you deserve and attract the right leads.
55+ Video Lessons
Notion Content Plan
Community
At the end of this program you will know how to:
Content marketing is your best bet right now
The traditional lead gen playbook is out of date
Buyers donât want to be sold to in linear cold email sequences. They get information in content, socials, and communities.
Content attracts the right opportunities for you
Podcast invitations, press releases, partnerships, more clients⌠Content builds industry authority and momentum.
Itâs easier to close deals when you publish content
People that love your content have more chances to open your emails, read your DMs, click on your ads, and buy from you.
Youâll learn content marketing from a top creator
Iâve designed this course after 8 years of marketing experience. Itâs rooted in real-life business cases as I bootstrapped my agency to $1M and went from unknown to industry authority with content.
How is this course different from others?
Itâs the only place where 300+ students learn the authority-first content framework. It puts expertise, technical, and industry content first (not random stories).
Youâll learn to use LinkedInâ˘Â first but also expand your ecosystem to YouTube, Newsletter, Blog, and Podcast.
This program is for you if you are a:
B2B marketer
Looking to generate more leads and increase marketing-driven revenue.
Early-stage B2B founder
Eager to build authority and drive your businessâs growth.
B2B Content marketer
If you want to create even better content and monetize.
Whatâs included in the program:
55+ Video Lessons
Gain lifetime access to over 55 video lessons with actionable tips and tactics.
Content Planning Dashboard
A Notion dashboard to help you build and organize your content plan effectively.
Checklists & Templates
Get ready-to-use checklists and templates to create top-notch content.
Exclusive Community Access
Join a community of 300+ marketers and founders.
Weekly Office Hours
Attend live office hours every week to get your questions answered.
Accountability Alerts
Stay updated with actionable alerts via email and community.
What youâll learn in the program exactly:
Lessons are snackable (under 8 minutes) and actionable.
Create your content strategy with the audience-first process
Lay the foundations of your strategy to create content that solve your audienceâs problems.
Build your content engine with the authority-first frameworkâ˘
Apply the system that allows me to create 30 pieces of high quality content per week.
Create authority content with my complete creation toolkit
Replicate my best creation practices to publish content that builds authority and converts.
Build your repurposing factory to turn 1 insight into 30 pieces of content
Learn to turn one idea into a series of content in multiple formats and channels.
Capture demand to turn attention into revenue
Connect your content with your revenue system with content journeys, social selling, and more tactics.
Start creating the right content now to build Authority
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