The $7,500 Bob Bly Copywriting Master Class You Can
Now Take at Home for Only $33 per Lesson!
Dear Copywriter (or Soon-to-Be Copywriter):
When we launched the Pilot Program for “Bob Bly’s Online Master Copywriting Class,” I put into it just about everything I know about writing A-level copy and starting and running a high-profit freelance copywriting business. And then some!
Now, all else being equal, wouldn’t you rather get training in how to write kick-butt copy … earn an annual 6-figure income as a freelance copywriter . . . and accumulate a 7-figure net worth – from a guy who has not only done it for over 4 decades … but continues doing it year after year – not only because it’s extremely lucrative – but also because I love it!
Well now, I have a new money-saving and eminently affordably special offer on copy training for you. You get unlimited access to the videos of the 12 course modules — at a hefty 93% savings off what other copywriters have paid for the same material.
Our students have paid as much as $7,500 for these master copywriting tips, tactics, and proven response-boosting strategies.
But now your “tuition” is a tiny fraction of that amount … and you get a dozen online videos recordings giving you the exact same copywriting secrets and lessons I share with our attendees in my $7,500 live program.
However, these videos won’t cost you $7,500. Not even $750. In this streaming video home study course, your investment is just $397. Your savings: a whopping $7,103. And the 12 class modules are prerecorded, so you can watch them as many times as you like whenever you want a refresher.
8 core course modules….
Core Course Module1: Overview
>> Build a 6-figure freelance copywriting business.
>> Become an A-level copywriter.
>> Get more clients than you can handle.
>> Double the results your copy produces.
>> Establish yourself as a recognized expert.
Core Course Module 2: Gaining Deep Prospect Knowledge
>> The S.A.P. formula for copywriting success.
>> 15 ways to take a deep dive into the customer’s mind.
>> Using the B.D.F formula for uncovering the core buying complex.
>> Clayton Makepeace’s secret for making copy resonate.
>> Tap into these 17 fundamental human desires.
Core Course Module 3: The Motivating Sequence
>> The 5-step Motivating Sequence for maximum response.
>> 11 additional formulas for making copy even stronger.
>> The secret of the Sea-Monkeys.
>> Making outrageous free gift offers profitable.
>> The secrets of the Franklin Mint chess set.
Core Course Module 4: Differentiating Your Product
>> The 3-part Unique Selling Proposition.
>> 12 ways to make your product superior and unique.
>> False logic and invent-a-term.
>> Robert Allen, Fran Capo, Mountaineer Mouse.
>> The FAB Pyramid.
Core Course Module 5: Creating Irresistible Offers
>> 4 elements of winning offers.
>> Position part of the product as the premium.
>> The magic of a dollar.
>> The 4 U’s formula.
>> Pricing and guarantee offers that work,
Core Course Module 6: Writing Copy That Sells
>> A copywriting lesson from Monty.
>> The 4-S formula for making your copy easier to read.
>> Why word choice matters so much.
>> The power of specifics.
>> A copywriting lesson from Texas Holdem.
Here are my bona fides. So you can decide whether I’m the right copy instructor for you:
Now, of the items above, one stands out….
Specifically, I strongly advise you to make sure your copywriting teacher is still an active practitioner writing for real clients.
Reason: Marketing is evolving so rapidly today, you want to learn from a copywriting instructor who is on the front line, helping clients increase sales and make more money. Only working copywriters are current on and practiced in modern marketing — and up-to-date on new sales channels and selling methods.
On the other hand, steer clear of courses from copywriting gurus who proudly proclaim they no longer write for clients. Once they decide to get out of the game and sit on the sidelines, they can no longer keep up with or teach you what’s working in today’s multichannel marketing world.
Although I liked to think that in copywriting I’ve “done it all,” that’ wasn’t quite true … because there’s one thing my readers constantly ask me for that I had – until recently – never delivered: a comprehensive Master Class in copywriting – both the craft of writing copy — as well as the business side of freelance copywriting.
That’s why I created and launched my new online video course—“How to Start and Run a Successful Copywriting Business.”
I figure that my stepping up to the plate – and teaching the things that matter most in the copywriting field – was long overdue. I think I owe it to writers and marketers. And I always pay what I owe—and more.
And just to be clear, let me repeat:
This is not just training on how to write A-level copy, although copywriting is the skill I help you master . . . but it also shows you how to succeed as a six-figure freelance copywriter.
You see, in sharp contrast to many who now just teach copywriting, I am in the trenches every day actually doing it—60 hour a week, 51 weeks a year. This is a very different perspective than many classes being offered.
Now, all else being equal, wouldn’t you rather get training in how to write kick-butt copy … earn an annual 6-figure income as a freelance copywriter – and accumulate a 7-figure net worth – from a guy who has not only done it … but continues doing it year after year – not only because it’s extremely lucrative – but also because I love it!
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