Build A Powerful Personal Brand That Makes You Wealthy & Well-Known
With Step-by-Step Guidance From NYT Bestselling Author Rory Vaden
The Fastest Way To Go From Unknown and Underpaid To An Unstoppable Force of Income and Impact in Your Industry — with Expert Brand Builder Rory Vaden
If you’re tired of feeling like just another face in the crowd, constantly overshadowed by competitors who seem to have it all figured out…and would love to gain wealth, influence, and success by standing out from the rest…
Renowned personal branding coach and trailblazer, Rory Vaden, will guide you on a transformative journey that will magnetize your career, ignite your personal brand, and unleash your full potential to do your best work and build a better business.
Monetize Your Personal Brand is built upon a framework called the Brand DNA Helix, which has been used to grow the personal brands of thousands of entrepreneurs and professionals around the world — as well as the mega brands of well-known experts like Ed Mylett, Eric Thomas, Lewis Howes and many more.
The biggest challenge most entrepreneurs face when building their personal brand is answering this simple question: “What problem do I solve?”
Even experienced business owners who seem to have it all figured out struggle to concisely state what they actually do. Precision is power and as Rory says: “The more specific the focus, the more terrific the results.”
In Monetize Your Personal Brand, Rory will expertly guide you through the process of identifying your strengths and getting laser specific about exactly how you can serve the world.
In fact, your personal brand will become so painfully clear that you’ll be able to articulate it in just one powerful word.
Have you ever caught yourself banging your head against the keyboard late at night, saying one of the following:
If you have, this program will untangle all the knots and finally stop you from running in circles chasing your tail.
Rory’s proprietary frameworks will show you how to get razor sharp with who you serve, what you’re really passionate about, what problem your brand solves and precisely how you will monetize it effectively.
No theories. No guesswork. All meat, no filler.
Every other personal branding course on the market stops at theory and content strategy. They often rely on “hacks” and trendy tactics to show you how to get followers on whatever platform is hot at the moment.
They are not built on the rock-solid foundation of sustainable business practices.
That’s why Foundr decided to team up with Rory to create a program unlike anything else available. Because let’s face it: you don’t want followers — you want money.
The sad truth is that many “influencers” are Instagram rich but financially broke. But Rory sees things a little differently. In fact, if you look at his social media, you’ll notice something interesting…
He is by no means an “internet celebrity.” He is well-known in his space, but not famous at all. Yet despite not having the most clout, he’s still built multiple seven and eight-figure businesses — a feat which most people with followings 100x the size of his fail to do.
How?
Well, it all comes back to Foundr’s “No Guru” principle. We only partner with practitioners who “walk the walk” when it comes to their expertise. And nobody walks the walk better than Rory Vaden when it comes to creating a revenue engine around his personal brand.
Inside of Monetize Your Personal Brand, you’ll learn the step-by-step strategies he has used to create tens of millions of dollars for his own businesses and hundreds of millions for his clients’ businesses — all with the vehicle of a high-powered, laser specific personal brand.
You’ll get the inside scoop on:
Offer Structure and Price Strategy
Why the majority of small businesses leave millions of dollars on the table with poor price strategy.
How to create offers so good that your customers will feel stupid for saying “no.”
The #1 mistake that entrepreneurs make when packaging their offers (this one is a “head slapper).
How to create ethical urgency that makes people ready to buy as soon as they get on the phone with you or your team.
Creating Magnetic Content
This (extremely common mistake) is the kiss of death for all would-be personal brands…
The secret to creating amazing, on-brand content consistently without complete burnout.
Why most entrepreneurs are worried about the wrong things when it comes to creating content — and what to focus all of your attention on instead.
The Content Diamond: a crystal clear framework for producing high-quality content with speed
Generating Free Traffic
The 7 Pillars of Promotion: utilizing all the tools at your disposal to generate high-quality leads who are primed to hear your message, including:
– Podcasts
– PR
– Email lists
– Social Media
– Publications
How to correctly funnel all this traffic through your revenue engine to create a rolling ball of cash that continues to build momentum every single day.
How to automate every single system to create “compound interest” for your time while maximizing your profits.
Rory’s system for creating your revenue engine is like no other — because it combines a step-by-step approach to offer creation with actionable, lab-tested strategies for content creation and traffic generation.
The end result is a bulletproof system that does one thing, and one thing only: creates a cash machine.
In Monetize Your Personal Brand, your entire paradigm around sales is going to change. In fact, with Rory’s approach, you’ll never “lose” a sale again.
Whether you’re a complete beginner or you’ve been doing sales for a while, the process can be confusing, overwhelming and frustrating at times. But it doesn’t have to be.
That’s because Rory’s service-centered approach to selling is the easiest way to eliminate all pressure from a sales situation. In Monetize Your Personal Brand, you’ll learn:
Why, contrary to popular belief, referrals are NOT the best driver or sales — and what the #1 accelerant of all sales really is…
3 specific ways to build deep relationships with people that increase your “relational bank balance”…
How to effortlessly connect with people who are eager to introduce you to the perfect prospect — without ever having to be salesly or “sleazy” — using the “Check-In” Method…
The secret to flowing through a sales conversation and getting your prospect to sell themselves on what you’re offering using the “Do It Now” Method (most people get this wrong)…
How to close the biggest deals of your life with absolutely no pressure — and still “win” the relationship, even if you don’t win the sale…
How much would it be worth it to you to master just ONE of these powerful tools and techniques?
The answer could be millions of dollars.
The good news is that you’ll get access to all of these, plus many more powerful frameworks that Rory and his team have spent decades honing, perfecting and testing.
These modules are packed with actionable insights and practical techniques to help you build, monetize, and promote your personal brand.
Uncover your sparkle! Dig into your DNA, talk to your tribe, forge your message, position like a pro, and bam! You’ve got a brand that dances.
Lesson 1: Introduction
Embark on a journey through personal branding, breaking down walls and igniting a passion to move from the unknown to the known.
Lesson 2: Your Brand DNA Overview
Unravel your unique brand proposition by probing six core questions, carving a path through passion, problem-solving, and business model exploration.
Lesson 3: Your Audience’s One-Word Problem and Passion
Zero in on your audience’s one-word problem, offering solutions with laser-focused precision and clarity.
Lesson 4: Who Do You Serve? (Research/Results)
Speak directly to the individual, exploring demographics and psychographics to craft a tailored message that resonates with your ‘why’ as a ‘who.’
Lesson 5: Monetization Strategy
Unlock the golden grid of monetization, aligning your primary revenue stream with your true purpose and design.
Lesson 6: Brand Positioning Pt 1: Message and Uniqueness
Forge your brand’s unique message, distilling your truth into an actionable statement that lives at the core of who you’ve been and who you’re called to be.
Lesson 7: Brand Positioning Pt 2: Your Brand Positioning Statement
Unearth the underlying cause of your audience’s struggle, weaving a powerful positioning statement that resonates on multiple levels.
Lesson 8: Titles
Craft compelling titles that sell the destination, not the journey, inviting curiosity and alignment with your brand’s essence.
Lesson 9: Your First Positioning Tool
The Expert Bio: Sculpt a captivating expert bio that packages your credibility, mission, and passion, ensuring your first impression is fearless and clear.
Rev that revenue engine! Blend offers, polish your content like a diamond, grab attention for free, and watch your bank account ring “cha-ching!”
Lesson 1: Introduction to Your Revenue Engine
Kickstart your success engine by focusing on relationship building, strategic planning, and immediate implementation, turning referrals into revenue conversion.
Lesson 2: Offer Structure
Navigate the intricacies of pricing and packages, choosing between collapsible offerings or bundled pricing, all while adding urgency with well-crafted limiters.
Lesson 3: The Content Diamond
Polish your marketing through the Content Diamond strategy, utilizing amazing free content as your engine fuel, competing for attention, and automating your content creation.
Lesson 4: Free Traffic Sources
Harness the seven pillars of promotion, ranging from podcasts to social media, utilizing free traffic sources to connect with your audience and keep them engaged.
Sell without the squeeze! Embrace the ethics, befriend your clients, listen like a detective, close with class, and turn “No way!” into “Today!”
Lesson 1: Introduction & The Service-Centered Mindset
Shift from a self-centered approach to a service-centered mindset in sales, using ethical forms of persuasion, focusing on the client’s best interest, and committing to ensuring everyone wins.
Lesson 2: Relationships and Referrals
Build sales through fostering genuine relationships and leveraging relational equity, focusing on giving, building trust, and using deliberate strategies like volunteering, supporting, and using platforms like LinkedIn to grow referrals.
Lesson 3: Discovery
Learn to understand your target audience’s needs by encouraging open dialogue, discovering their core principles, and aligning your approach to what they believe in and operate by.
Lesson 4: 9 Categories of Closing Questions
Apply service-centered hard closing when necessary, emphasizing what’s best for the client, while being forthright if the product or service isn’t the right fit, aligning the closing strategies with ethical considerations and the client’s real needs.
In a sea of competitors, standing out is not just a luxury; it’s a necessity. Monetize Your Personal Brand will help you crat a magnetic personal brand that captivates your target audience, setting you apart as the go-to expert in your niche. Imagine attracting high-paying clients effortlessly, commanding premium prices, and consistently growing your business—all thanks to the irresistible power of your personal brand!
The entrepreneurial landscape is evolving rapidly, and entrepreneurs who fail to adapt get left behind. With Monetize Your Personal Brand, you’ll gain the strategic insights, practical tools, and insider secrets needed to dominate your market. We’ll guide you through defining your unique value proposition, leveraging social media platforms, and creating a compelling online presence that resonates with your ideal customers. Prepare to leave your competitors in the dust as you claim your position as an industry authority.
Building a personal brand isn’t just about boosting your business; it’s about transforming your entire entrepreneurial journey. By enrolling in Monetize Your Personal Brand, you’ll unlock a world of boundless opportunities. Discover how to attract lucrative partnerships, secure speaking engagements, and land influential collaborations that elevate your brand to new heights. Imagine the doors that will swing open when your personal brand becomes a magnet for success, recognition, and endless possibilities.
That depends: do you have a message that you know the world needs to hear?
One of the reasons we’re so excited about launching this course is because it’s the perfect fit for any mission-driven messenger who wants to build authority, influence and impact, while greatly increasing their income.
Here are just a few of the types of clients Rory has successfully applied the concepts he reveals in Monetize Your Personal Brand:
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