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Rosanna Mary Horsfall – In Demand Designer

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Rosanna Mary Horsfall – In Demand Designer

Rosanna Mary Horsfall - In Demand Designer

The sales & content system for web/brand designers to attract and convert dream clients on repeat 🔁

You don’t need cold pitching or more pretty Instagram posts – you need a sales system that builds trust and brings consistent client work.

Because more DM-ing and more social content is not a sustainable way to keep your client pipeline full – it’s just a recipe for burnout! What you actually need is:

🌴 A content strategy that allows you to take time off & doesn’t require you to be online every damn day

🧲 Messaging that magnetises dream clients to you on repeat (so you can pick & choose what you work on)

🌟 An online presence that stands out, connects with people, and feels easy & fun to maintain

Here’s how you’ll build this inside In Demand Designer®…

the roadmap

Step One

Refine your Personal Brand with Magnetic Messaging (Done in 2 hours ✅)

  • Rediscover your ideal client’s deep desires (in a useful way that won’t collect dust like your ideal customer avatar document…)

  • Get clear on your differentiators and what gives you your unique *umami* flavour

  • Define your brand personality (Values, Vibe & Voice) so you become the stand-out choice for clients who want to work with YOU

  • Create magnetic brand stories & messages that you can use in your content to ATTRACT your dream clients

Project: Fill out the Personal Brand Blueprint document with practical, magnetic messages to include in your website and content, stored all in one convenient place to reference again & again so you always know exactly how to communicate your value.

Step Two

Build your Backstage Content Funnel (Done in 2 Days ✅)

  • Build a ‘backstage funnel’ that works to convert clients for you behind-the-scenes

  • Develop ‘taster offers’ that make it EASY for clients to take the next step with you

  • Learn how to build an engaged email list of your most perfect, dream clients

  • Create an automated email sequence that builds connection and sells your offers for you (hands free!)

Projects: Create your ‘taster offers’ and automated email sequences easily from scratch using my ‘fill-in-the-blank’ frameworks and templates.

Step Three

Create ‘Content Assets’ & Frontstage Content (Rinse-&-repeatable 🔁)

  • Plan & write SEO-focused blog posts (ie. ‘content assets’) that bring you leads long after posting

  • Learn to attract, nurture and convert with your social media content

  • Set up a streamlined content calendar and generate infinite content ideas (with my frameworks, AI tools and idea banks)

  • Save time by strategically repurposing your content like a pro (with the help of the Blog Repurposing GPT)

  • Get started with a rinse & repeatable content workflow (follow my exact monthly & weekly content process)

Project: Create a strategic blog & social content that fills your pipeline (follow my process so you can have 4 weeks of content planned & outlined in 2 hours).

It doesn’t matter if you sell £1k, £5k or £10k+ projects; this system is designed for you to become in demand!

What’s included in the In Demand Designer® sales system?

This isn’t just another boring course, or a group program you don’t have time to show up to, it’s a full system of resources designed to help you take action and become in demand!

Watch the behind-the-scenes tour below:

The Curriculum & Projects

Pre-recorded video trainings and tutorials, broken down into easily consumable bites and concepts (no 60 minute workshops here!), with lifetime access! You’ll find step-by-step tasks & projects to work on so you can actually put the trainings into practice.

In-Depth Templates & Frameworks

From doc templates with prompts to easily create your messaging bank, taster offers and emails, to ‘fill-in-the-blank’ frameworks to create blog content, you’ll have everything you need to get set up quickly & with ease.

Custom GPTs (AI bots)

I’ve trained my own custom GPTs (AI chatbots) on my own strategies for you to use! They’re available for you to use to support you through creating your content quickly (so you can spend more time working with those dreamy clients!).

The 2 Day Funnel Build Process

Your first project inside the program is to build your ‘Backstage Funnel’ (with emails and ‘taster offers’) and, yes, you can do this in just 2 days with my process and easy templates! Meaning you can start adding leads to your pipeline straight away.

90 Days to Become In Demand

Once your Backstage Funnel is set up, the rest of the program is focused on filling that funnel with your dream clients using content marketing! Follow my 90 day ‘success track’ with suggested weekly actions to start building consistent demand quickly.

Content Calendar & Ideas Banks

Use my content calendar template to plan your content in advance (with step-by-steps), as well as a social ‘hooks’ bank and blogging resources to streamline your process.

byRosanna - Squarespace website designer

Hi, I’m Anna (aka Rosanna), and I’ve been a website designer for 10+ years.

I walk the walk (I’m a practising designer!)

Everything I teach I’ve learned over a decade; I’ve been to burnout and back, worked with over 170+ clients, and created a sales & content system that keeps me in demand and still actively working with my dream clients.

I’ve built 2 personal brands (content is my thing)

As well as working with clients and establishing my byRosanna business, since 2015 I’ve been building a content creator brand as Cornwall’s most popular lifestyle & travel blog, collaborating with more dream clients like Jet2, VisitBritain, Barbour and more.

I KNOW content, and I know how to attract dream clients with content and a unique, magnetic personal brand.

I prioritise freedom & fun

I’ve built my business without sending cold pitches, going to awks networking events and without sacrificing my freedom and weekends. Because what’s the point of being self employed if you’re doing stuff you hate and working 24/7?

Meet my Frameworks & Custom GPTs you’ll discover inside In Demand Designer®

These are the concepts I’ve developed over 10 years as a designer, and the 3 cute AI chatbots I think you’ll fall in love with to help speed up your tasks!

Inside In Demand Designer - the program for website designers

  • Smiley face

    The 4Ps of an In Demand Personal Brand

    As a designer, I know you know about branding, but we’ll be adding some sriracha spice and personality to establish you as the GO-TO in your area of expertise with magnetic messaging you can use in your content. Within couple of hours of joining, you’ll have created a ‘blueprint document’ to have this all in one place!

  • Funnel

    The ‘Content to Clients’ Funnel

    In just 2 days, you can build a ‘Backstage Funnel’ that builds your client pipeline for you in the background, and then create content ‘assets’ that keep bringing in leads long after you’ve posted, plus generate & repurpose ‘Frontstage’ content that attracts, nurtures and CONVERTS your clients.

  • Repeat symbol

    My Rinse-&-Repeatable Content Workflow

    Steal my content schedule and watch me plan & create a month’s worth of content so you can see the streamlined workflow in action (and follow along yourself too!). You’ll have all the templates & tools you need to create a manageable ongoing content strategy you’ll actually enjoy.

  • Panda icon

    The Ideal Client Insights Bot GPT

    This AI bot has been trained to help you fill out your Personal Brand Blueprint doc and uncover the deep desires & painpoints your clients are experiencing. Previous students have said This bot is a game-changer! What it produces really sounds like ME!”

  • Possum icon

    The POSSUM Bot GPT

    This cutie AI bot has been trained on my POSSUM framework for non-icky, simple sales content, to help you talk about your services online with confidence and from a place of service.

  • Shiba inu icon

    The Blog Repurposing GPT

    Have this AI bot turn one blog post into multiple pieces of social and email content in minutes, in a way that’s actually optimised for engagement on those platforms!

The In Demand Designer® system has helped web/brand designers who…

  • Have recently started freelancing but are tired of the feast-and-famine cycle

  • Are more established but feel burnt out with social media

  • Have taken time off (eg. for maternity) & need to come back with a time effective strategy

  • Have been whitelabelling & working in agency and now want to establish their own client base

  • Are looking to pivot or reposition their brand or who they are serving

  • Have been outsourcing content creation but are now taking it on for themselves

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Original price was: $900.00.Current price is: $92.00.

Stop the burnout of cold-pitching and viral-chasing with a proven content funnel that automates trust... File Size: 3.86 GB.

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