Ryan Lee – The Playbook

Ryan Lee - The Playbook

Get More Buyers and Become THE EXPERT in Just 1-Hour? WTF?

These short hybrid Playbooks have transformed my 1-person business at 52…

… and they’re going to rock your world.

Hold on, because your business is about to get insanely simple, profitable and more fun.

And during the next 24-hours, you’ll save $700 during the early-bird launch!

Can you dig it?

The TRUTH About Online Business in 2025

Let’s cut right to the chase.

Competition is fierce in every niche.

And nothing in this world will grow your business faster and give you undeniable, market-leading credibility than becoming an “author”.

My last book sold tens of thousands of copies and was directly responsible for over $9 million in revenue.

But writing a standard long-form book is hard and life-consuming.

It’s a maddening, frustrating experience.

Today? Unless you have millions of followers–traditional publishers won’t even look at you.

But what about ebooks?

“Ebooks” can actually lower the value of your brand, hurt conversions and torpedo your business.

Ok. But what about checklists? Cheat sheets? Free reports?

Meh. They’re fine.

But they do NOT position you (or your company) at THE EXPERT. And they don’t convert as well.

You can’t name one niche-famous person known for a “cheatsheet” because they’re an instantly forgettable commodity.

What if there was a better way? A faster way? A simpler way? And–dare I say–a more profitable way?

Meet your new BFF… the PLAYBOOK.

What is a PLAYBOOK?

First, let’s talk about what they’re not.

They’re NOT low-value, ignorable ebooks, checklists or cheatsheets.

Playbooks are hybrid mini-courses with the look and feel of a “bookstore” book designed to increase your authority AND income.

Let’s dig in deeper, shall we?

Automatic Sales!

I’ve already sold almost 1,000 of my playbooks with zero ad spend and with zero resistance.

They’re easy to consume, affordable and designed to convert like crazy.

Goodbye funnels, webinars and sales calls.

One playbook brings ‘in those buyers with one hype-free, simple page.

1 Product. 1 Person. So Simple. So Awesome.

Your Playbook becomes your new mini-flagship.

No more spreading yourself too thin with multiple products, funnels and complexity.

Just send ’em here and you’re ready to rock.

After 26+ years online, I’ve never seen anything bring in new buyers as effectively as a Playbook.

And because it’s designed as a hybrid mini-course, your new customers will lose their minds (in a good way!)

Facebook, IG and Google Loves Playbooks!

You’ll never have to worry about being “shadow banned” because Playbooks are social media friendly.

Whether you want to promote via free social media OR run ads… Playbooks pass the test.

An up-market feel that looks like a bookstore book.

Breathe easy knowing you can play and market on any platform!

Turn Your Playbook into Recurring Revenue

Recurring revenue (continuity income) is the holy grail for solopreneurs.

And there’s no easier way to create predictable monthly income than with a Playbook.

You simply turn them into continuity income immediately after the sale.

My biggest win was a simple newsletter that had 2,778 subscribers paying $97 per month on the backend of a book.

INSTANT EXPERT

So many friends and colleagues exploded their business with a book. From Tim Ferris to Jim Kwik.

More opportunities fall into your lap.

Speaking gigs. Getting asked to be on podcasts. Summits. Stages.

And unlimited JV opportunities.

Does a “cheatsheet” do this? I think not.

Playbook for the win!

Zero Refunds. Keep Yo’ Money

Because of the value of your Playbook… the refund rates hover right around zero.

Which means happier buyers.

Less stress.

And more profit in yo’ pocket!

Who doesn’t want to run a stress-free business?

Less Than 1-Hour

Stop trying to “out-content” everyone with more stuff.

Instead, let your Playbook cut through the clutter with a LESS IS MORE approach.

Because it can be consumed within 1-hour, your buyers will grab ’em (and watch ’em!)

Win/Win.

Crush Ebooks!

Ebooks? They’re ok, but disposable.

Checklists? Low-value.

Cheatsheets? Forgettable.

But a Playbook that’s a hybrid mini-course with the polished look of a bookstore book?

THAT is how you win!

REAL Playbook! REAL Dependable Monthly Income!

Let’s say your Playbook sells for $9. No-brainer, right?

Yes, those numbers add-up quickly. But when you have piggyback continuity behind it–those numbers can grow like crazy.

I don’t play the guru games with BS like, “if you just sell 500 copies a day!”–because while I know some who have scaled to 1,000 sales a day–it’s not the norm.

Let’s be super conservative and say you sell a handful a day (which isn’t hard for a Playbook… they virtually sell themselves).

And 10% of your Playbook customers subscribe to your $15/month program, here’s how these numbers play out over the next year…

5 copies a day (= 1 new continuity member) = $16.4K in one-time sales plus an additional $5.5K in monthly recurring revenue by Month 12.
10 copies a day (= 2 new continuity members) = $32.8K in one-time sales plus an additional $11K in monthly recurring revenue by Month 12.
20 copies a day (= 4 new continuity members) = $65.6K in one-time sales plus an additional $22K in monthly recurring revenue by Month 12.

Me likely those numbers.

Why do you think my new membership is $15 per month?

BTW, my new $15 per month membership converts at up to 60% and you’ll discover why!

Oh, and those numbers aren’t including micro-courses and other backend products you can create, sell and cross-promote. That’s how you go from 5 and 6-figures to 7-figures.

When done right, your Playbook will be the foundation of your entire wealth-producing business for years to come.

From Idea to Buyers… In 1 Day!

I’m putting together the world’s first Playbook Accelerator.

PLAYBOOK is a LIVE 1-day, hands-on, “over the shoulder” coaching program (Thursday, January 16th at 12pm ET)

You’ll get led, by the hand as we create a Playbook in real-time… we build and hit go!

Then, we come back for another day of hands-on coaching (Sunday, January 19th at 12pm ET)

WARNING! This is NOT some fluffy course filled with generic advice like “write your passion”. No, this is DEEP. We go hard into the strategy that’ll make people stand-up and take notice.

All of this is based on what I’m actually doing in the real-world!

I open up the browser and we build. Together.

No editing. No excuses.

Here’s just a taste of what you’ll discover as a charter member of PBX…

My proven formula to create a best-selling Playbook title (and how to avoid the biggest naming mistake)
How to get your first sale with NO list! (we’ll do it live)
How to turn one Playbook into years of “piggyback” continuity income (monthly recurring revenue!)
The world’s most simple (and powerful) 1-page template that’ll sell your Playbook without hype.
The secret pricing strategy that’ll increase your conversions by 29%
The one Playbook “category” you must avoid (make this category mistake and your book will die a quick death)
Should you put your face on the cover? The answer might surprise you!
How to create an unforgettable Playbook–without writing a single word
How to promote your Playbook on social (and make lots of sales!)… without complicated, expensive ads.
How to turn ONE Playbook into a full-fledged publishing empire
The world’s best 1-step funnel? Just wait until you see it built right before your eyes!
And so much more…

With PLAYBOOK, you’re taken by the hand to create a profitable playbook that’ll blow people away.

The investment for all this awesomeness?

Don’t worry, it’s not ~~$2997~~, $1997, or even $1497

I think you’ll be very, very happy.

Over-the-Shoulder. Seriously.

You’ll see me setup a Playbook in real-time.

I’ll even build the product.. from scratch… and in true “over the shoulder” manner!

It’s a front-row seat to your own Playbook

HI, I’M RYAN

While working full-time at a children’s hospital back in the 90s–I started my first online fitness business.

Since then, I’ve been blessed with a 26+ year track record of solopreneur success–including 7 exits (mostly in the health and fitness industries).

I mean, Entrepreneur magazine called me the “#1 lifestyle business entrepreneur”, so I must’ve done something right.

Now, at the ripe age of 52, I’m focused on helping my fellow seasoned humans create simple businesses that are light, create impact, tap into our passions and create that sweet, sweet continuity income.

Businesses we can run from anywhere, anytime and do it with our heads held high.

I live in New Canaan CT with my wife and 4 kids (15, 17, 19 and 21). And while you can take the boy out of New York, my zero tolerance for fluff and BS has remained (along with a bit of snark).

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