A 3-step approach to planning out the most productive 90 days of your life
Get clear on your vision to create coherence and alignment. Set a dynamic, adaptable vision that gets updated every 90-day cycle.
A structured 90-day execution plan that helps you focus with intensity on the goals, projects and tasks that move the needle.
The daily & weekly actions that make your Cycle plan a reality. Routines, habits, systems and failsafes.
Introduction to the Focused90 Framework
Foundational Principles
The Psychology of High-Performance Goal Design
Deep Audit – Taking Stock & Review
Vision, Principles and Priming
Crafting Your Dynamic Vision Documents (10-year + Future State Primer)
Creating Your Performance Principles
Introduction to The Sprint: The 3D Method + Principles
Opportunity Mapping: How to Identify Your Highest Leverage Goal
The Decision Matrix: How to Choose & Commit With Confidence
Designing Your Sprint: Objectives, Projects, Key Milestones & Structure
Designing Core Processes & Supporting Systems
The Weekly Cadence: How to Have Highly Productive Weeks Your Entire Sprint
The Daily Protocol: The Art & Science of Consistent, Daily Focus
The Sprint Review Process
Multi-Sprint Mastery: How to Iterate & Compound Your Results
The Nature of Procrastination & How to Defeat It
How to “Recalibrate” During a Sprint Without Losing Momentum
How to Avoid Shiny Object Syndrome
Building Self-Accountability & External Accountability Into Your Sprint
A comprehensive companion workbook and planner. Designed to be worked through every 90 days to review & plan each Cycle. Available in PDF, Google Docs and Notion formats.
“What gets measured gets managed.” —Peter Drucker
A custom-built dashboard for planning & tracking your 90-day cycles. Available for Notion
Which one sounds most like you?
Entrepreneurs, freelancers, knowledge workers, and anyone who wants to set better goals & take massive action.
You’re tired of overthinking and not having a specific direction or path in front of you
You’ve been disappointed with overly simplistic or generic goal-setting frameworks in the past
You want to build real, lasting momentum fuelled by challenging, meaningful goals that you’re confident in.
You’re looking for generic motivational content
You want a passive experience where you can just listen and not implement
You already have mind-bending momentum and clarity. You’re dialled in and don’t need any help.
Lack of clarity – you’re not sure which goals to set, so you stay stuck in analysis paralysis.
Goal abandonment – when you do set goals, you quickly abandon them for shiny objects (or just give up entirely)
Procrastination – you fail to take consistent, massive action because you don’t know what you should be taking action on
Frustration – you’ve set an achieved goals in the past just fine. What’s changed?
Lack of momentum – you feel like you’re stuck in a rut, and you’re not sure how to get out.
Clarity & Direction – you know where you’re going. You’re on an exciting path that feels meaningful to you.
Goal Adherence – you’re committed, confident, and motivated to see your goals through to completion.
Action Oriented: you rarely procrastinate because you crave making progress.
Future Focus – you’re oriented toward who you’re becoming and how your actions are compounding (rather than dwelling on the past)
Massive Momentum – you’re on fire, in the zone, and energized.
Most programs overwhelm you with information but provide no structured pathway to implementation. Focused90 is designed with a simple principle: you implement as you learn.
This is not a course that teaches you a bunch of theory/concepts and leaves you to figure it all out. It’s highly practical, walking you through the step-by-step method to create a clear roadmap for the next 90 days that inspires you to take action.
Generic goal frameworks fail because they ignore the unique psychological patterns that drive your behavior. The Focused90 methodology helps you identify your specific motivation triggers, resistance patterns, and execution strengths—then builds a goal system aligned with your psychology, not against it.
I’ve dug deep into the research, figuring out what works and what doesn’t. I’ve also had hands-on experience working with clients, helping them get clear on goals and take action on them. This stuff works.
I’m an entrepreneur and mental performance coach. And I’m the creator of Focused90.
Over the past 15+ years, the biggest challenge I’ve faced has been managing my own psychology: the uncertainty, doubt, lack of clarity, and productivity problems that most of us face. While I’m not perfect, my obsession with these problems has led me to unique solutions. Solutions that I’ve helped other entrepreneurs, executives and knowledge workers implement as part of my role as a mental performance coach.
Now, I’m breaking down everything I know about goal architecture & design. These strategies have helped me make multiple 7 figures across my business portfolio, pursue the right endeavours, and get unstuck multiple times when I had no idea what I was doing or where to go.
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