And it doesn’t work that way at all. You’ll find that even if you have the best sales material, those products and services aren’t flying off the shelf. And there’s a very good reason why that’s the case. Customers mostly (yes, mostly) buy when they go through the cycle of attraction, conversion and consumption.
Attraction and conversion are about getting clients, and selling them a product or service. And then once you’re done, you can hope that those clients come back again, but you can’t guarantee they’ll come back. So you have to go out and find newer clients. And you have to spend time and money, and energy trying to find clients all the time to fill that darned funnel.
You see in the year, 2001, I was just starting out. And each month was a big mystery to me. I didn’t know what to expect, and where to expect it from. And even though I was supposed to be in my own business, it was driving me crazy that I couldn’t control it as much as I should. Besides I didn’t want to be pushy.
And that’s when I discovered the power of a focused strategy. And when I applied the strategy, I stayed on target and I was doing a whole lot less selling–and customers were doing a whole lot of buying. And the more I understood this concept, the more I felt in control. And the more easily I was able to express myself, without rambling and heading off in all directions.
And that if I stacked up the ingredients in the right manner, and in the right quantity, I could sell more without having to look for new customers all the time. This gave me an enormous leap in income, and gave me the time I so wanted. And it’s all because of these crazy ingredients.
These ingredients were like an instant noodle packet. It was easy to cook a meal because all I needed were the ingredients. And once I had them, I found that putting the ‘ingredients’ together gave me immense clarity. And it enabled me to say what I wanted, instead of depending on a third party (such as a copywriter) to say it for me.
Or a good direct mail letter. And here’s the truth. Sales pages and direct mail letters are just one tiny piece in the entire strategy of what causes customers to buy.
What you really need is a detailed roll-out of strategy on how buying decisions are made; what causes urgency; pricing strategies; and how to get customers to not just buy, but to keep coming back.
You see the mad queues for Harry Potter books? That involves pre-sell. You see the endless night watch for the next Windows or Apple launch? That’s pre-sell. Every blockbuster movie is not a blockbuster just because of the stars involved. Nope, you guessed it, it’s pre-sell. And pre-sell means that customers are buying long before they pay.
That means the customers don’t waltz in, inspecting the goods and services. No, they’re not doing that at all. They’re in there to pay. They’ve already bought your product in their heads. They’ve gone through the stages of convincing themselves. And they’d get really mad at you if you can’t sell them the products/services. And yet that happens.
Our Article Writing Course was oversubscribed in 24 hours. Two batches filled up in a day! Our workshops in the US and Canada were full to the brim. 70 people signed up in under a week. And amazingly, we sold over $30,000 worth of our new product on ‘Black Belt Presentations’ without a sales page!
No joint ventures
No endless surfboard videos on YouTube
No affiliates
No PR campaign
No advertising
No click-through PPC campaign
No Facebook/Twitter drama
(Take a deep breath :))
Yeah we were in your situation. And yes, we possibly have a bigger list than you. But this isn’t about the size of the list. It’s about how you attract, convert and get customers to consume.
The Copywriting Live Course where you learn exactly what causes customers to buy.
But it’s not just another blah-blah seminar. It covers intense learning about what causes customers to hesitate. How customers are driven to the want factor. And how you need to engineer sales around a pre-determined sequence of steps you have to take to make sure that customers are eager to buy–even when times are tough.
And this factor of Copywriting invariably teaches you to put words down on paper. To have control over those words. And know where to start. And where to stop. And why your customer is going to buy. And why that customer is keen to buy right now.
Most businesses concentrate on attraction.
Yet, it’s consumption that creates the most profit, both in the short term as well as the long term. Learning how to use technology and psychology to create the trio of attraction, conversion and consumption in repeating cycles is what will get you an unending stream of clients, as well a steadily increasing profit.
The reason why business strategies fail is because of a lack of understanding of the trio called attraction, conversion and consumption.
Consumption is really simple to understand. It’s about ‘eating’ what you’ve ordered. So if you are ‘attracted’ to a restaurant, ‘conversion’ takes place when you order a meal. But ‘consumption’ doesn’t kick in, till you actually eat the meal. And in business, many customers may order a meal, but never eat it (e.g. don’t you have books you’ve bought but never read?)
In order for clients to keep coming back to your ‘restaurant’, and keep eating the ‘meals’ on a regular basis, you need to have a powerful strategy in place.
A strategy that guarantees the return of the customer. That will not only get the customer back, but over time, the customer will buy more from you, and buy at higher prices. But how do you create a system that’s simple, elegant as well as effective?
You learn exactly what causes customers to buy. It covers intense learning about what causes customers to hesitate. How customers are driven to the want factor. And how you need to engineer sales around a pre-determined sequence of steps you have to take to make sure that customers are eager to buy–even when times are tough.
And this factor of Attversumption invariably teaches you to put words down on paper. To have control over those words. And know where to start. And where to stop. And why your customer is going to buy. And why that customer is keen to buy right now.
Good question.
The Attversumption MasterClass HomeStudy teaches you the foundation; the bedrock of what makes a great attraction, conversion and consumption strategy tick. You’ll learn the simple, yet extremely powerful secret that goes back thousands of years, which enables you to turn your business into a virtual magnet. Without this strategy, most products and services struggle to succeed, simply because they fail to rollout the sequence. The magic is not in the ‘single moment’, it’s in the sequence.
What’s amazing is that you can take this understanding of the sequence, and once you put the ingredients together, you start moving up into the realm of top strategists.
Most of the top marketing strategists in the world didn’t start out writing that way. Because strategy is over-hyped. It’s made out to be this deep, magical skill, when in fact it’s not. If you want to market your business, you’ll need to know what causes customers to buy.
The essence of this training is in the understanding of what’s happening in the customer’s brain. Once you understand these core factors, and how they’re placed in a page, or an ad, or in a strategy, you’ll never be the same again. Why? Because you’ll have learned that this so-called-witchcraft is really a matter of understanding.
And the home study is specifically designed to make sure you not only absorb the information, but also get immense confidence.
You’ll learn the core of strategic marketing, how to rollout a strategy to sell products/services through words, and how to craft attention-getting headlines that instantly grab your customer’s attention.
And if you’ve bought any of our products before (you have, haven’t you?), you’ll realise that all of this teaching is given to you in a structured manner, not just as an information-dump. Each teaching is layered one above the other, so that you learn and move on, having learned. And you not only learn, but are able to implement and audit. Which means that you can actually see for yourself, what you’ve got right, and what you’ve got wrong–and how to fix it.
Even once you know how to write a sales page and can do a really good job of it, it still takes an enormous amount of time to put together. This home study course explicitly gives you the list of the elements you need, and then puts you through a process where you should be able to put together an outstanding sales page within just three days. Your biggest enemy is time and energy, especially when dealing with a sales page. This course reduces that time and energy to just three days.
Ever wonder where you can get great ads that have worked in the past? Now you don’t have to wonder any more. This big bonus of ‘Great Ads from the Past’ will give you an insight into what worked spectacularly well in copywriting–and how to use the knowledge time and time again in your copy in the future. You’ll be entranced with this bonus and refer to it, many, many times in the future–as you’re writing your copy.
Every time Sean critiques a sales page or any marketing material, there is a fee of $3000 per critique. As part of the Program, you will be entitled to two complete critiques worth $6000. (Note: Valid for 6 months from the date of purchase).
What if the product isn’t good for you? This product is guaranteed for a whole month. If for any reason (and you don’t have to give a reason) you don’t like the product, you can ask for a full refund. And we’ll refund your money with a smile.
You can end this section with a bit of a summary or some kind of information that once again involves problem and solution that the product/service solves. Even a paragraph or two is not out of place, though consider that it will also be read on a mobile device. To be succinct or not, that’s the question.
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Course Requirement: Sean D Souza – The Sales Page/Copywriting Home Study Course
Real Value: $1475.0000
One time cost: USD142.0000
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