Do you want to sell more products — using only the power of words — without hiring expensive copywriters, mentors or coaches, and without spending thousands of dollars on a “copywriting degree” or an overpriced course?
What if you could boost sales and conversions on your website using the exact same simple, effective, and highly-replicable strategy that I’ve used to sell millions of dollars worth of products across my businesses… even if you have no clue what to write and have never written sales copy before?
❝ This is so refreshing! Thank you for this approach and not hype. I’ve been through several big name people’s training and it never felt right, given the maximum hype and just looking to close people. Excited to do something that more lines up with who I am. Thank you!❞
– CHRIS
On top of that, how relieved are you to hear there’s no need to write slimey, over-hyped “Sales Copy” that’s designed to trick your audience into forking over cash for products they don’t want or need?
In fact: what if you could sell more products by writing clearly and truthfully about your products and could do so on a shoestring budget? If that’s something that could bring value to your business, then you’re in the right place.
I’ve created and launched several 6- and 7-figure businesses over the last 10 years, from scratch, on a shoestring budget.
Over the years and across many successes and failures, I’ve learned one indisputable truth:
Words on pages matter.
If you want a successful online business, there are hundreds of things you could focus on, but at the end of the day, you have to have the right words on your website.
Words matter more than images & design. MUCH more.
The right words have the power to skyrocket your business growth… and nothing gets that done better than a well crafted SALES PAGE.
I have personally written dozens of sales pages for businesses ranging from online courses to software and SaaS.
And I’ve trained up and worked with marketing teams, overseeing the creation of countless sales pages, landing pages and funnels.
During all this, I’ve been keeping careful track of what works and what doesn’t.
And finally, I was able to create a simple, proven blueprint. A system that I follow every single time I write a new sales page… so I never have to worry about whether I’ve given it my best or not.
Now, for the first time, I’m making my Sales Page Blueprint available for you.
As I write this, I’m thinking back to all the products I’ve launched throughout my career… and all the sales pages I’ve published.
It wasn’t always easy for me. In fact, I remember clearly how confused and overwhelmed I felt the first time I had to write a sales page for a product.
What exactly should I write here?
In what order should I present my points?
How am I supposed to write something that will make someone want to buy my product?
If you’ve ever sold something online, I’m sure you can relate.
Now, with everyone (and every business) coming online over the last two decades, it’s becoming increasingly more challenging to “get the sale”…
It’s not enough to have a good product. It’s not enough to mean well.
You need to make your product stand out. And you need to be able to convey the value of your offer effectively…
…and quickly.
Because people’s attention spans are getting shorter. If you can’t communicate your product’s value effectively in the first 2-3 seconds you have a visitor’s attention… you’re leaking profits from every sales page.
For a while I struggled through this new reality… time and time again, I had to realize that what worked before no longer worked today.
I followed all the typical marketing and copywriting advice… and got mediocre results.
I knew I needed to go back to the drawing board.
Around that time I’d been watching many other online marketers and entrepreneurs slowly fizzle out as they failed to adjust, but I also started to notice a trend…
Successful Sales Pages Are Filled With Insight, Clarity, & Evocative Value Propositions.
And so I began to learn…
I soaked up everything I could and I started to rely on the real world experience of what was working instead of on old books.
I started paying close attention to highly successful, highly profitable businesses that WEREN’T relying on the typical loud, over-hyped promises of quick results. I was discovering a world beyond that of classic, direct-response copywriting.
And most crucially: I wrote sales pages. Many sales pages.
I ran A/B tests and wrote, re-wrote and tweaked sales pages, even when they were already performing excellently.
And it paid off:
For one of my products (an online productivity course), I poured everything I learnt into the sales page and tested it.
This simple sales page generated over $63,809 in its first year.
And here’s what’s even better: it did so from only around 15,000 visitors. That means each visitor who hit that sales page was worth $4.25!
And that includes cold traffic.
From that moment on I refined and perfected the craft of creating sales pages that sell (without using sleazy sales tactics or manipulative persuasion techniques) and I’ve used that exact formula to grow sales in every business I’ve participated in since.
I wasn’t always the CEO of Thrive Themes (one of the most popular tools in the WordPress space). First and foremost I’m an entrepreneur and marketer. I cut my teeth selling computer hardware and later info-products and courses… in fact, I used the money I made from selling courses to help launch Thrive Themes.
As a marketer, one of my earliest lessons was in the power of selling with highly effective sales copy.
In fact, learning effective sales copy and how to create a sales page that sells is a big part of how Thrive Themes succeeded in a competitive marketplace of thousands of WordPress plugins, themes, and tools.
I’ve used the power of words to launch nearly every one of my products — whether that be software or a course — and I know, that if I can just give you even 1/10th of what I know, you can learn how to sell more of your own products, or launch your first product, all without hiring an expensive copywriter and without using sleazy “sales copy” designed to trick your visitors into purchasing something they don’t want.
The sales page and copywriting landscape is littered with words that hype, persuade, and grift the clothes right off your back… every Red Word, and psychological trick in the book deployed to sell products that no-one needs or wants.
Copywriting gurus, coaches, and courses are selling the dream of getting sales with word-trickery and emotional manipulation while justifying it as a means to an end:
Sell more products.
And yeah, manipulating your audience to buy a product they don’t need can work.
I’ll tell you the secret to almost every copywriting guru’s success right now. It’s simple and, frankly, disappointing. Here’s how it works:
Promise a quick, painless solution to a huge problem for which no quick and painless solution exists.
That’s it. That’s the big copywriting secret. You sell a product that people desperately want. A product that doesn’t exist. You sell a promise, a dream, a lie.
Now, if that’s what you want to do to make a living, go right ahead. Just remember that you may want to remove the mirror in your bathroom first…
But what about the rest of us?
What if you want to sell a “normal” product. A real product, not a made up dream?
What if you want to sell with honesty and authenticity? What if you, quite simply, don’t want to lie, deceive and manipulate?
Is there a way for you?
In short: yes!
You can sell – and sell effectively – to the right audience without manipulation. You can sell by focusing on truth, clarity, and the unique value of your products. And that is what Sales Page Blueprint is all about.
Here’s the thing:
You can hire some amazing copywriters out there, or hire a coach that can help get you to where you want to go.
But if you’re like most people, that’s simply not an option.Time, cost, and fear of failure are huge barriers.
Top rated copywriters and coaches are prohibitively expensive for most entrepreneurs because they get results and are worth the expense…
But it’s still out of reach for 99% of most business owners (yes, even for Thrive Themes, which is why I learned to create sales pages that sell our products myself).
So here’s the good news.
You don’t need to hire expensive writers or consultants to write your sales pages and you don’t have to settle for subpar work, either.
In fact, you have everything you need to sell your products locked up in your own head right now… because YOU know the ins and outs of your business.
You Don’t Need To Hire That Expensive Copywriter Or Coach.
All you need is to tease out the information you already possess and turn it into Sales Page Gold by accessing a proven format and process… the exact same one that’s helped me bootstrap every single product at Thrive Themes and all of my other businesses.
Imagine something with me for a moment.
You wake up on the day of your product launch excited to see what will happen.
You’ve hired a well-regarded copywriter, consulted all the gurus, and taken all the courses.
You know you’re going to crush it because the sales page copy is so HOT that it even makes you want to pull out your credit card and buy. All your friends, family, and entire network congratulate you. Well done!
BUT…
…something feels a little off…
…even wrong.
You don’t know why. You ignore it. You go about your day and voila!
Sales start to roll in. By that afternoon, you’re ecstatic. You’ve done it!
Then you get an unexpected email. Your first refund.
That’s OK though, it’s only one!
Then another, and another appears… by the end of the next day, nearly half of your new customers have refunded.
And not only that, many seem angry. “Your product doesn’t do what your sales page said it would do,” they email you in frustration. “Lies, Hype, Garbage!” And finally you’re forced to admit that the super HOT sales page copy you invested so much time, money, and energy into is actually destroying your brand and reputation — because it IS all hype, and lies.
NOW RESET YOUR IMAGINATION BACK TO THE FIRST MORNING OF YOUR LAUNCH
In this scenario you’ve written all the sales copy yourself.
After all, you’re the product owner. The best person for the job.
You didn’t fill your sales page with hyped up sales language, sleazy sales persuasion tactics, or falsehoods…
Instead you simply, clearly, and without hype introduce your product and make sure the value proposition is very clear. And perhaps most importantly, you also state who the product IS NOT for just as clearly as you say who will benefit from it the most…
You go live (deep breath).
The sales start to trickle in! You’ve done it, people are buying!
By the next day, you have a sizable list of new customers. And, not only that…
You’ve got your first email from a happy and excited customer.
They love your product and it’s exactly what they were looking for.
By the end of the first week you have dozens of new customers, no refunds, and a ton of goodwill built with your new audience.
Now that feels good.
– Download Sample files “Shane Melaugh – Sales Page Blueprint”
Course Requirement: Shane Melaugh – Sales Page Blueprint
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