Shannon Mattern – Web Designer Academy

Shannon Mattern - Web Designer Academy

Book higher-paying web design projects without overworking.

If you’re a woman web designer tired of undercharging and overdelivering, we’ll help you raise your prices with confidence and run projects without burnout.

Get marketing and sales strategies that attract higher-paying clients.
Streamline projects with proven systems and templates.
Create sustainable recurring revenue.

A person stands in front of a chalkboard with a smile.

You’re in the right place if…

You’re a woman web designer and/or provide related services (graphic design, copywriting, automations, CRO, funnels, SEO, e-commerce, courses + memberships etc.) on any platform (WordPress, SquareSpace, Shopify, Showit, Kajabi, Webflow, etc.)
You’re not new to your craft or looking to learn web design skills – you already know how to deliver the service you’re selling (even though there’s always more to learn)!
You’ve been in business at least a year and have had paying clients (even if it’s feast and famine and you’re undercharging) and plan to be in business for at least the next 3-5 years.
Right now you get clients most of your clients through word of mouth and you want it to feel more predictable (and you want to get booked out).
You want to start charging more but still have freedom and flexibility.
You’re working too much and want processes and boundaries that will help you get your life back.

If any of that sounds like you, then you are officially invited to work with us inside the Web Designer Academy

A 12 Month Business Mentorship Program for Women Web Designers

You can finally stop trying to figure it all out on your own. The Web Designer Academy is for women web designers who are serious about running a profitable web design business they love over the long-term through:

Group coaching, personalized mentorship and support.
On-demand training on our proven strategies on your own schedule.
Done-for-you templates, processes and scripts.

We train you on our proven strategies for running a profitable, sustainable web design business.

01

Unique Web Designer Identity

Uncover your Unique Web Designer Identity and the superpower that you bring to your web design projects that makes you the obvious choice for your clients.

02

Dream Client Design

Learn how to speak to investment-minded clients who can’t wait to work with you, and position yourself as their dream web designer.

03

Sell Yourself on Your Value

Transform your belief about your value, how much you can really charge for web design and help you get sold on upgrading your prices so that you never undercharge again.

04

Paid Discovery

Learn our proven framework for selling strategy first and save yourself countless hours, get paid for your knowledge, and move clients seamlessly from strategy to sale.

05

Package Matrix + Premium Pricing

Learn to package, price, market and sell high-end web design packages so that you stop undercharging + overdelivering.

06

Marketing Mastery

Implement a simple but powerful marketing strategy to get your next client at your new premium prices without ads, social media, blogging or sliding into the DMs.

07

Making Irresistible Offers + Booking New Projects

Learn how to make authentic, premium offers that empower your clients and incentive them to make a decision.

08

Scope Creep + Zombie Project Prevention

Get our tried + true client management process designed to help you easily get what you need from clients so that you can complete and close projects on time.

Your business deserves the same high level of support you give to your clients. Here are your next steps:

Complete your enrollment.

You can pay monthly as you go, or make one simple payment and save!

Once you complete payment, you’ll be sent a confirmation email and a link to review and sign the Program Agreement.

Sign the Program Agreement and fill out your intake form.

Once you’ve signed the Program Agreement, you’ll get instant access to the Web Designer Academy curriculum. You’ll fill out an intake form telling us more about your business and goals, schedule a live orientation with our team, and be introduced to our community of other ambitious women web designers.

Log into the student dashboard and get started.

You can push play on the first module right away while our team puts together your custom Web Designer Academy roadmap for success, which will arrive in your inbox in your first week in the program so that you know the exact steps to take for your unique situation and business.

Join the Web Designer Academy™ today!

Here’s everything you get when you enroll:

Instant access to our entire Profitable Web Design Business Roadmap curriculum for an entire year so that you can make more without burnout.
A Custom 12-Month Web Design Business Roadmap mapped out for you based on what your business looks like today and what your goals are so that you can start seeing results quickly.
70+ proven scripts, processes and templates for quickly and easily implementing our strategies in your web design business.
Weekly mindset and strategy coaching with Shannon inside our group coaching calls for an entire year.
Private feedback and advice on your web design packages, pricing and anything else you need our eyes or opinion on for an entire year.
A quarterly 1:1 coaching call with Shannon to review progress over the last quarter, map out your goals for the next quarter and clean up any mindtrash that might be in your way.
A year inside our WDA Student Community where you can crowdsource wisdom from other brilliant women web designers AND get feedback from Shannon and our team in between weekly coaching calls.
A year inside our Marketing Momentum Membership exclusively focused on helping you get your next client (without social media) and get booked out so that you never worry where your next client is coming from.
30 Day Trial: You can opt out of the program no later than 30 days from your enrollment date and all further payments will be halted, and you’ll only pay for your first month in the program.

The Web Designer Academy is perfect for you if…

You’re a woman web designer and/or provide related services (graphic design, copywriting, automations, CRO, funnels, SEO, e-commerce, courses + memberships etc.) on any platform (WordPress, SquareSpace, Shopify, Showit, Kajabi, Webflow, etc.)
You’ve been in business for a year or more, with paying clients
You plan to be in business for at least the next 3-5 years.
You’re committed, persistent and willing to experiment and ask for guidance along the way.
You’re ready to think about yourself, your business, money and your clients in an entirely new way.
You’re willing to invest your time and money into your business the same way you want clients to invest theirs.
You’re willing to try new strategies and trust the process (with our full support).

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