Share-worthy Design for Freelancers

The Share-worthy Design Course

The complete blueprint to taking your freelance dreams to full-time status.
You’ve got visions of full-time freelancer in your head… but could use a swipeable strategy that lets you focus on what matters most: you, your brand, and your work.

‘Cause right now, you’ve got limited time: you need to be able to answer those ideal client inquiries without reinventing the wheel every day.

You totally understand that a tight client process is something you’ve gotta master as a profitable small business owner. But somedays, it seems like all the good freelancers keep it to themselves — and you’ve clocked (aka wasted) HOURS reading blog posts.

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So you’re clicking through someone else’s website trying to figure out their process & heating up your lonely, cold cup of coffee — again: Why is figuring out an inspired, elevated freelancer biz oh-so hard somedays!?
What if it you could sneak a peek over the shoulder of a professional freelancer while she works?

Imagine learning the exact process to be able to send a client just one design — AND have it approved — so there’s no more rolling your eyes when they pick the very one you *knew* they’d pick (after you spent HOURS creating the back-ups).

You’d be able to guide those dreamboat clients through an unforgettable (literally — you wouldn’t be forgetting steps anymore!), rave-worthy experience.

And forget scouring Pinterest for Illustrator shortcuts — you’ve got a ready-set-installed list of Ai hacks at your freelancer fingertips.
I’m Jamie of Spruce Rd., and I took my skills to full-time freelancer — and I haven’t looked back yet.
Now? I want to draw back the curtain on my systems, so you can be the best boss you’ve ever had, too!

The Share-worthy Design Course was created to show you the exact process for how I made freelance life happen.

SWD is an 8-week course that gives you a peek into design short-cuts and client processes, so you can go full-time on those freelance dreams — creating designs that get you shared (and hired!).

During our time together, I’ll guide you through Design Fundamentals, Client On-boarding, Pricing Roadmaps, Streamlined Responses, and Adobe Illustration How-to’s so you can quit dreaming of a more efficient, profitable freelance business… and actually make it HAPPEN.
Are you ready to be confident in a strong design process you can fall back on? Throw those type-loving, creative hands of yours in the air: Let’s get you to freelance freedom, friend!
HERE’S WHAT YOU GET INSIDE SWD
LESSON 1: DESIGN FUNDAMENTALS
What’s that mean for you?

My 360-degree overview of Typography for Brand Designers, a lesson that guides through winning combos — and gets you ready-made swipe files on command.

The Color Palette Guide, to give you confidence in creating streamlined swatch sets (and yes — more done-for-you color kits for the taking!).

Lesson 2: Brand Identity Design
What’s that mean for you?

Logo Design, my step-by-step way to discover exactly what clients want (and guide them through a branding process they’re happy to pay for).

My exact 6-step Design Process, the very gameplan I use in my own business to guarantee each client gets an elevated experience … and that my team’s not crying into our coffee mugs in stress-mode, because we’ve got a project managment system that works.

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A Step-by-Step Logo Case Study, so you can see how I take a messy Illustrator artboard full of concepts, narrow it to one, finalize the logo in Illustrator, and save the files appropriately for the client — it’s your behind-the-curtain ticket to my design process!

Lesson 3: Expanding your Brand
What’s that mean for you?

How to Illustrate Icons in Adobe, so you can peek over my shoulder and watch the step-by-step, nitty-gritty way I build out icons, and add them to your own design packages (plus, learn Ai short-cuts you didn’t know existed!).

The Pattern Design walkthrough, giving you a detailed action plan for always creating custom, gorgeous patterns for your clients in Adobe Illustrator … plus the how and why of working beyond the built-in Illustrator pattern tool, so you’re given FULL control over the pattern (um, yes please!).

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Photography Best Practices and DIY Training for taking branded photos that compliment the designs you’ve labored over, and lure in just the kind of client you love working with.

LESSON 4: Working with Clients
What’s that mean for you?

My Getting Clients techniques and cheatsheet, so you don’t make the mistakes that most designers think they have to make to go full-time (hint: you can do it without a blog!)

One-Logo Client Presentation Guide, giving you an outline for how to prep and deliver one beautiful design to your client, and rest assured knowing it’s exactly what they were looking for.

What you need to consider to guarantee a stellar experience in Client On-boarding — and the client process mistakes that most designers make.

My framework for The Complete Client Process, so you can start turning your inquiries into raving fans that refer you to others because you served them with a fantastic brand journey.

Lesson 5: Scope, Contracts + Terms
What’s that mean for you?

Managing Client Expectations Method that can give you the confidence to moving forward professionally when it comes to setting up your business, so you can stay on timeline & project scope (Yes, you can tactifully say no and I’ll show you my word-for-word reply, ‘cause I’m a people-pleaser, too!).

Lesson 6: Pricing Your Services
What does that mean for you?

The scoop on Hourly Pricing, and the complications that may come up with pricing this way — and how to prevent them.

A guide to Flat-rate Pricing, so you can decide if this is how you want to go all-in on your freelance business.

Value-based Pricing 101 — discover exactly what your clients are looking for (and is willing to pay for), so that you never have to waste time and energy snooping on others’ pricing structures again.

The skinny on Trading Services, to give you the run-down on growing your business alongside other creatives through trading … and why I discourage it for freelance designers.

Guide to Retainer Clients, so once you’ve nailed some client work, you can trim down your marketing efforts with clients that keep coming back to you.

You’ll also get instant access to:

32 pages of actionable insight in your course workbook

21 video training modules

Access to our private Slack group with the mastermind course level, to make sure you’re supported every step of the way

My favorite Adobe Illustrator shortcuts

More than 10 swipe-file canned responses and templates, for everything from the “wrong fit” inquiry to presenting the first proof of the one logo solution

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“I’m in the 6th year of running my freelance business and found a slew of great tools within this course, from Illustrator shortcuts to automation of e-mail responses.”