Smart Marketer – Smart Paid Traffic 2026

Smart Marketer - Smart Paid Traffic 2026

Join MOLLY PITTMAN’S on-demand* paid traffic program and learn how to succeed as a media buyer in any market or industry.

12 Modules Of Strategy Sessions

Plus over 50 new how-to implementation tutorials.

New Resource Library

With step-by-step worksheets and fill-in-the-blank templates to guide you through every module.

Set Your Own Schedule

With on-demand access to the most recent semester of Train My Traffic Person.

Pay 50% Less Than Train My Traffic Person

For the exact same training videos, Q&A recordings, worksheets & more.

2026 Updates

We rebuilt Smart Paid Traffic from the ground up to help you tackle the most urgent problems (and opportunities) facing media buyers in 2026:

How to adapt to everchanging privacy policies

Over 50 new, how-to implementation tutorials

The most up-to-date Facebook ads course on the planet

Introducing…

Smart Paid Traffic

A streamable 12-module training program that you can consume at your own pace, rebuilt from the ground up, to ensure your ad strategy withstands the everchanging Meta landscape.

The new Smart Paid Traffic combines 12 modules of up-to-date strategy sessions with over 50 streamable how-to videos and a full library of new templates and worksheets. There’s never been a better on-demand course to learn the complete skillset of a master media buyer.

How This Course Will Help You Succeed

Molly…

That’s me! I’m one of the industry’s most sought-after educators and media buyers, and I’m honored to be your teacher

Updated Curriculum

25 sessions and over 40 hours of content, updated to reflect iOS 14 and other changes to the traffic landscape.

50 How-to Videos

Detailed implementation tutorials to help you set up, launch and manage your campaigns.

Resource Library

More fill-in-the-blank worksheets and templates to guide you through every module (the same resources I use on a daily basis).

Over-the-shoulder Examples

See exactly how everything is done before doing it yourself.

Recorded Q&A Sessions

I answer student questions from my most recent live semester and give feedback on their work.

Weekly action items

To hold you accountable and help you reach your goals.

You choose your speed

All media buyers are different, and Smart Paid Traffic gives you the flexibility to complete this course around your busy schedule.

Course Curriculum

Over 12 modules you will learn Molly’s 9-step traffic system for winning with paid traffic — no matter what algorithm changes or platform updates get thrown at you. Each module mixes strategy, implementation and Q&A recordings to give you a clear path to success on your media buying journey!

We’ve completely refreshed our curriculum to give you the most up-to-date traffic training on the planet, including:

New strategy sessions

Reflecting Apple’s iOS update and other changes to the traffic landscape.

50+ new how-to videos

Showing you step by step how to implement everything you learn.

9 new template and worksheets

In our Resource Library guide you through each module.

Module 1

Setting the Strategy

Learn Molly’s 9-step process, The Traffic Engine, for building profitable, scalable paid traffic systems along with an overview of what you need to succeed as a media buyer.

Module 2

Crafting the Offer

The best paid traffic campaign can’t overcome a bad offer, so to succeed as a media buyer you must first understand how to craft offers that convert for any paid traffic platforms.

Module 3

Defining the Who & Why

Eye-catching ads start with knowing who you’re targeting and why they should care. This module will teach you how to define your customer persona and find them online.

Module 4

Ideating Campaign Assets

In order to go fishing on any good paid traffic platform, you’ll need some sharp hooks! Get 20 proven hooks from Molly and learn how to customize them to your business.

Module 5

Creating Campaign Assets

The last piece of the campaign puzzle is to actually build our the campaign assets! In this session, Molly helps you transform the tools you’ve built in the last 3 sessions into high-converting ads.

Module 6

Building & Launching the Campaign

Campaign structure is the silent killer of an otherwise perfectly constructed campaign! In this session, Molly takes you by the hand and explains how to set up Facebook campaigns to convert.

Module 7

Analyzing the Results

After a campaign launches, information rolls in. In this session, John shows how to sort winning campaigns from dead weight & how to track performance in the age of iOS 15.

Module 8

Optimize Your Campaign

80% of campaigns don’t work right off the bat. But rather than scrapping good assets, watch Molly show you her 5-step troubleshooting process to save your Facebook campaigns!

Module 9

Scaling the Campaign

Once we’ve optimized a campaign, it’s time to bump up the spend (and return)! In this session, Molly will introduce the why and how of the key two kinds scale: Horizontal & Vertical.

Module 10

Retargeting

Retargeting is one of most powerful levers for digital ads on any platform. This session will help you master this highly-profitable ad type and convert potential buyers into happy customers!

Module 11

Scaling to Other Traffic Channels

Scaling off of Facebook is one of the best ways to get more from winning campaigns and ensure yourself against platform changes. This module will help you dive into Google & YouTube.

Module 12

How to Succeed as a Media Buyer

Congratulations, you’ve mastered the 9-step traffic engine! Now that you know the core principles, expand your skills and performance by exploring additional marketing topics & tools.

NEW:

An Introduction to TikTok Ads

TikTok isn’t just for Gen Z dance vids. TikTok works for every industry and how it works for high-ticket offers.

How does Smart Paid Traffic work?

Twice a year Molly teaches a live, 12-module mentorship called Train My Traffic Person.

But for students who are looking for an option that better suits their schedule — or who are currently unable to invest the full $2,997 — we also offer Smart Paid Traffic.

It contains the same training videos and course materialsas TMTP (via recordings from our most recent semester) but without the direct access to Molly that the mentorship provides, and at the discounted price of $1,497.

What’s great about Smart Paid Traffic is you don’t have to wait for a new semester to begin;you can start right away.

Once you sign up, you will be granted immediate access to the SPT members area where the first strategy session and Q&A recording will be waiting for you.

From there, you can go at your own pace.

You will receive the next training recording along with any resources, bonus lessons and Q&As. With no live calls to attend and no risk of falling behind, you can take your time and absorb all the material before moving on to the next lesson.

So to recap, here are a few reasons to consider Smart Paid Traffic

Start Immediately

Don’t want to wait for the next semester of TMTP? Start learning paid traffic right now.

Set Your Schedule

You don’t have to commit to any live calls of juggle different time zones.

Get All Course Materials

Perfect if you want all the strategies and worksheets from TMTP, but don’t need personal attention from Molly.

Save Money

Because this course doesn’t include the mentorship component, you pay $1497 instead of $2,997.

Who is This Program For

This training is for anyone who wants to learn the art of paid traffic, or sharpen the skills they already have.

Freelance / Agency

In my experience, most clients won’t give you a lot of time or many opportunities to start delivering the goods. TMTP will help you communicate better with your team, get bigger wins and keep more accounts.

— Camilo Parra

CEO, BrainPower Inc.

★★★★★

Graduated 2022

Advanced Media Buyers

This course is perfect for pros looking to sharpen their skills. You know how valuable it is to improve even one small part of your process, and I guarantee you will get a ton of new strategies to improve your ROI.

— Anneline Breetzke

President & CEO, Digital Seniority

★★★★★

Graduated 2024

In-house

Whether you’re the owner or a team member, having a capable media buyer in-house is incredibly valuable. Without a profitable ads strategy, it can be almost impossible to grow; with the wrong one, you can make a lot of very costly mistakes.

— Kelli Bhattacharjee

Owner, Freebie Finding Mom

★★★★★

Graduated 2019

New Media Buyers

Avoid the costly process of trial and error. This course will give you an A-Z traffic training that will put you light-years ahead of most media buyers. (Lucky you! I wish I’d found this when I was just getting started.)

— Tysan Lerner

New Media Buyer

★★★★★

Graduated 2019

Ecommerce, Info, Services & SaaS

In my ad agency, I use this same exact traffic strategy for all my clients no matter what industry they’re in, so I can guarantee that the techniques in TMTP are effective in all of them. The content of your campaigns might change, but the forces of media buying don’t!

— Jason Daemar

Co-Founder, Mister Jones Health

★★★★★

Graduated 2019

Enroll Now!

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Smart Marketer – Smart Paid Traffic 2026