The data is clear: your product page makes or breaks the sale.
- 70% of PDPs fail to provide sufficient product info, creating unnecessary friction for buyers
- You can increase conversions by up to 10% by adding even 1 user review
- 39% of users will leave a product page if images take too long to load or don’t match the description
You work hard to get eyes on your page—but today’s shoppers are quick to click away.
- 60% of consumers exit a site within 10 seconds of a poor experience
- 85% of mobile carts are abandoned, often because the page isn’t optimized for mobile
- Slow load times, excessive popups, and poor imagery are common reasons why shoppers abandon PDPs
Optimized PDPs build trust and increase conversions.
- Clearer layouts drive action and reduce page abandonment
- Stronger copy answers questions before they become objections
- Better imagery builds trust and helps customers picture ownership
To help you optimize your PDPs, we partnered with Kurt Elster—the ecommerce expert who’s helped scale top brands like HOONIGAN, Jay Leno’s Garage and oVertone—to create the Build a Perfect Product Page Blueprint.
Course Outline
This Blueprint includes step-by-step video lessons that guide you through building a high-converting PDP from the ground up. You’ll finish the course with a fully optimized product page designed to increase sales and make every page visit count.
Module 1
What’s the Job of A PDP?
Define the real job of your Product Detail Page so it works harder for your business. Learn how to turn your PDP into a high-converting landing page that builds trust, answers objections, and helps first-time customers feel confident enough to buy.
Module 2
The Content of Your PDP
Learn how to gather and write the actual content that will go on your PDP, including headlines, benefit bullets, FAQs, and reviews. Kurt shares a detailed checklist of what information your page needs—and how to get it—so you’re prepared to persuade and convert your ideal customer.
Module 3
The Layout of Your PDP
Structure your PDP to match how customers actually shop. Learn where to place each element on the page to guide the buyer’s journey, support skimmability, and reveal the right information at the right time to drive conversions.
Module 4
PDP Testing & Optimization
Once your page is built, it’s time to test and improve. This module covers key metrics to watch, how to interpret user behavior through tools like heatmaps and analytics, and which changes tend to have the biggest payoff when optimizing for conversion.
Learn a proven framework for designing product pages that convert more shoppers into buyers
Get expert training from Kurt Elster, a top Shopify strategist with over 20 years of ecommerce experience
Access swipe files, checklists, and tip sheets to streamline your PDP creation process
Write product copy that converts shoppers while also encouraging recommendations from AI tools like ChatGPT
Follow a repeatable system to audit, test, and improve your product pages over time
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