Lifestyle Business School teaches you what to do; the Monthly Pulse sessions make sure you do it. Every first week of the month from February to November, we gather to work ON your business. These are two-hour implementation workshops, where we will guide you through the process of setting your goals, auditing your progress towards them and tracking and reviewing your KPI metrics.
This isn’t about giving you more to do. It’s about making sure you casting a big, beautiful vision and setting a rhythm to make sure you are making progress towards it.
YOU HAVE OR WANT A LEVERAGED ONLINE EDUCATION BUSINESS MODEL SELLING ANY OF THE FOLLOWING:
The Step-By-Step
Lifestyle Business School Roadmap
Our methodology for building a leveraged course based business or revenue stream to the Lifestyle Business Sweet Spot is like nothing else on the market.
It is specifically set up to ensure that you build a WILDLY ALIGNED business model from the outset, that you’re following a precise Operating System OPTIMISED for your desired Lifestyle Business Sweet Spot endgame and that you’re equipped with step-by-step playbooks to reduce months and years of trial and error, following experts with a different ethos to you or building a business that doesn’t align with your desired endgame.
Part One:
Build (or Re-Build) the Machine
There are five key “cogs” in the leveraged expertise-based business machine, and it’s essential to build them (or to systematically RE-BUILD them, if you already have an expert business and it’s unaligned with your endgame) in the right order.
01. Design
Intentionally design (or re-design) a wildly aligned expertise-based business to YOUR version of the Lifestyle Business Sweet Spot, with a defined endgame and “enough” number to reverse engineer into to create a business and life you love.
02. Create
[BRAND NEW PROCESS COMING Feb 2026] Design an irresistible tiered offer suite that is simple, strategic, time leveraged and doesn’t leave a drop of money on the table. Do it in 24 hours, and get the full system for getting paid to start delivering it in under 7 days. This is the simplest, FASTEST way to validate a new offer, and is a BRAND NEW PROCESS IN 2026.
03. Deliver
Once you’ve successfully SOLD your offer (whether it’s a course, coaching or even a productised service), you need IMMEDIATE access to the frameworks and structure for delivering a standout experience from the get-go. So, we’ll hand you the complete process-driven playbook for delivering a stand out and streamlined high or low ticket offer.
04. Launch
Choose a low ticket or high ticket launch system and follow our step-by-step 12 week launch system to take you from pre-launch to cart close with templates, swipes and a clear process for every step.
05. Automate
Once you have a selling system and offer that converts in launch, you can transition it into something that sells every day – and then go even FURTHER, with a full back-end web that does all the selling for you.
A leveraged digital-product based business needs a consistent flow of traffic, and the ability to properly nurture that traffic into a sale. This requires a simple but sophisticated marketing plan rolling out every month.
Part Two: Refine the Machine to the
Lifestyle Business Sweet Spot
Once you’ve built your machine, the GAME becomes refining it in a systematic way to achieve your Lifestyle Business Sweet Spot endgame. Using our Lifestyle Business Operating System, you will track and measure your progress towards your personal “sweet spot” in each of the following Lifestyle Business Sweet Spot categories.
01. Profit Sweet Spot
Measure and track your progress towards your revenue “enough number”, optimising and refining your profit levers to improve and iterate to achieve it.
02. Time Sweet Spot
Measure and track your progress towards your goal hourly rate, optimising and refining to better install time leverage to achieve it and have the option to work five-hour days.
03. Lifestyle Sweet Spot
Measure and track your progress towards a lifestyle – both inside and outside of work “hours” – that deeply fulfils you and the values you started (or want to start) your business for in the first place – whether that’s freedom, flexibility, family, fun or something else!
INTENTIONALLY DESIGN (OR RE-DESIGN) A LEVERAGED EXPERTISE BASED ONLINE BUSINESS TO YOUR VERSION OF THE LIFESTYLE BUSINESS SWEET SPOT
The CRITICAL first step? Crystal clear clarity on your endgame, so that you can INTENTIONALLY build (or re-build) a business designed to achieve it.
We cover –
- Clarifying Your Endgame: Intentionally clarify your business endgame; and your profit, time and lifestyle sweet spot.
- Defining Your Enough: Define your SPECIFIC revenue enough number, so you know how much your business need to make to fuel your lifestyle and (eventually) make work optional.
- Crafting your Business Model: Define your founder type, most aligned endgame business model and best starting point so that you can build a business that aligns with both the traction you desire in the early days and the wild alignment that will ensure it is fulfilling in the long-term, too.
- Build your 12-month Plan: Build out your plan for the next 12-months to bring it all to life.
- By the end of Dream and Design, you will have done the essential pre-work to ensure that your strategy is aligned to the type of business you want to build.
Dream and Design is the difference between building an unaligned business and running months and years in the wrong direction, and building the right business for YOU right from the outset (or helping you recalibrate if you’ve found yourself off course).
Build an irresistible TIERED OFFER SUITE in 24 HOUR AND START MAKING SALES WITHIN a WEEK
Templates
Here is a small selection of the ready-to-install templates and resources waiting for you.
- Clickup Client CRM template
- Delivery Production Schedule Spreadsheet
- Lesson Slide Templates
- Canva Course Design Templates
- Program Delivery SOPs for Every Deliverable
- Buyer Delivery Email Sequences
- Orientation and Welcome Session Slide Templates
- Onboarding SOP and Processes
- Reengagement Email Sequences
- Renewal and Graduation SOP and Processes
- Community Engagement Processes
- Anon feedback system and templates
Introducing Traffic Playbook:
Develop a Simple & Sophisticated Marketing Plan to Sell Your Scalable Offers
THE NITTY GRITTY:
This is a FULL, step-by-step playbook for building out a strategic marketing plan to achieve your campaign traffic goals for scalable offers;
Designed for you to set and achieve clear traffic goals and drive the volume and quality of TRAFFIC required to hit your big revenue goals.
TRAFFIC PLAYBOOK COVERS –
- Building out a full 12-month marketing campaign calendar to sell your offers with ease;
- Marketing calendars for different campaign types, including live launches, smaller promotions and evergreen funnels so you know exactly how much traffic you need to achieve your revenue goals and what to do when;
- How to assess your “click power”, so that you can accurately estimate how much traffic you might be able to generate to your launches based on your current audience size (and what to do to increase it);
- Strategies to get an influx of traffic to your campaigns and sales pages during a launch or promotion;
- A complete roadmap for defining your thought leadership and unique edge so that your content stands out and your offers sell like hotcakes because they are unique;
- A full authority publishing system, including email sequences, done for your social posts, retargeting posts and email automations;
- A full strategic campaign content plan, including content ideas for every phase and stage of a campaign to nurture leads into buyers;
- A complete done for you lead magnet campaign funnel, lead magnet templates and instructions;
- Strategies and systems for buying and borrowing traffic, ads, PR, collaborations and more.
Templates
Here is a small selection of the ready-to-install templates and resources waiting for you.
- Marketing plan template;
- Done for you 14-day newsletter sequence;
- A pack of 10 done for you social and remarketing posts;
- Social media planning spreadsheets;
- Traffic recipes for every campaign type;
- Lead magnet PDT templates;
- Lead Magnet registration system templates;
- Ad KPI trackers;
- Collaboration system templates;
- PR and pitch templates;
- Social media content plans and ideas;
- And (much) more – this one is FULL of templates and swipes.
The ultimate suite of rinse-and-repeat sales system for every HIGH AND LOW TICKEt live launch promotion under the sun.
We cover –
- Plug ‘n play, ready to install processes and templates for every live launch and promotion under the sun, including the three key launches every expertise-based online business must have in their arsenal to maximise profits and sales;
- Why “bridging the gap” is the SOLE goal for any live launch or promotion and how to make sure that your pre-launch kicks that goal so your prospects are lined-up-and-ready-to-go come cart open time.
- Full step-by-step instructions for how to create every key asset required to run a successful launch – including sales pages, webinar slides and more.
- Complete, ready-to-install sales system for straight-to-cart course and low ticket webinar launches, challenge-style launches and application-based high ticket group programs and masterminds.
- Done-with-you templates for webinar slides, challenge trainings, nurture emails, sales emails, opt in and thank you pages, and more;
- The secret processes and templates to make 20% more revenue from every promotion you run without need a single additional lead;
- Back end sales systems for increasing customer lifetime value and making more from the students and clients you already have (without customer acquisition costs eating into your profit margins);
- DM Selling Processes so you never need to do another sales call again (if it doesn’t serve you);
- The complete rinse-and-repeat launch debrief process for objectively assessing the results of your launches and making a plan for next steps.
By the end –
You’ll have completed a full 90 day rinse-and-repeatable core live launch process and developed a system for making reliable live launch sales at a reliable conversion rate, and access to a bevy of other ready-to-install promotion and launch strategies to pull quick profits out of your hat faster than you can say RABBITS 🐰
Templates
Here is a small selection of the ready-to-install templates and resources waiting for you.
- 27-Page Sales Page Template
- Opt In + Thank You Page Copy + Design Templates
- Webinar Slide Template
- Challenge Slide Presentation Templates
- Launch Sales Email Sequence
- Live launch maps for webinar launches, high ticket launches, challenge launches, and MORE
- Pre Launch Invitation Email Sequence
- Pre Launch Social Media Templates
- Launch Lead Tracking Spreadsheets
- Launch Home Base Document
- Launch Data Tracking Spreadsheets
- Relaunch Process Checklist
Automated evergreen sales funnels for “Hands off” sales while you’re snoozin’.
- Ready to install systems for automating your live launch promotions and creating an automated sales system for cha-chings in your sleep;
- The “quick sale” evergreen funnel for taking new leads from cold to sold in less than 7 days;
- The back end funnel “web” for cycling leads that don’t purchase through multiple value-soaked sales opportunities to maximise the profit potential of every lead that enters your list;
- Step-by-step instructions on how to set up every techy piece so you can focus on making sales 24/7 on autopilot and NOT “WHY ON EARTH THE TECH ISN’T WORKING?!”;
- Plug-n-play funnel maps and email automation templates for your entire advanced back end evergreen funnel system, which can sell multiple offers concurrently;
- Optimisation processes and workflows to improve the performance of your evergreen funnel;
By the end –
You’ll have a REASON to post on social and generate leads, safe in the knowledge that as soon as they hit your email list they’ll be automatically cycled through a VALUE-SOAKED and sales-optimised web of automated evergreen funnels. You’ll be making sales while you’re asleep (mute your phone – those cha-ching dings while you’re snoozin’ can get annoying).
Templates
Here is a small selection of the ready-to-install templates and resources waiting for you.
- Evergreen sequence email scripts
- Email automation swipes
- Funnel maps for different evergreen automation options
- Tech automation templates for advanced automations
- Opt In and Thank You Page Copy and
- Design Templates
- Evergreen Data Tracking Spreadsheets
- Evergreen Optimisation Spreadsheets
THIS OPERATING SYSTEM IS SPECIFICALLY DESIGNED TO GET YOU INTO ACTION, AND TO TRACK YOUR PROGRESS TOWARDS YOUR LIFESTYLE BUSINESS “SWEET SPOT.
It’s the very first course you will complete in Lifestyle Business School. It’s short and sweet, and comes with a Lifestyle Business Operating System that you will start using and logging your progress in from Day One.
This Operating System is the Game-Changer
It is a step-by-step system that you will use as your North Star, to tick off each piece as you go and to ensure that you are always working on the right next step. Our students have called this an absolute game-changer, and I agree. It’s the same system I use to run my own business.
How It Works
here’s how you will use the roadmap and operating system to take action, stay on track, and keep accountable. It’s what makes lifestyle business school “you-proof”
- Step One: You will input YOUR personal revenue “enough number” and time goal (we use a specific number here, which we will cover in the roadmap).
- Step Two: We will give you 90 Day Project Plans with exactly what you need to do depending on your starting point, so you never feel overwhelm and always know the next step to take.
- Step Three: You will move through five checkpoints to get to your goal. You will be given one specific metric that will signal if you have “passed” the checkpoint.
- Step Four: You will track and measure three sets of specific numbers every week until you hit your revenue enough number.
LIFESTYLE BUSINESS SCHOOL CONTAINS EVERYTHING YOU NEED TO GROW A LEVERAGED, EXPERTISE-BASED LIFESTYLE BUSINESS – but you DON’T NEED IT ALL AT ONCE.
THIS SYSTEM ENSURES YOU NEVER FEEL OVERWHELMED, AND YOU ARE CLEAR ON THE RIGHT NEXT STEP AND WHICH PIECE OF LIFESTYLE BUSINESS SCHOOL TO FOCUS ON.
Here’s Just a Few of the 200+ Done-For-You Systems, Templates, Swipe and Resources
Lifestyle Business School is the Mary-Poppins-Handbag treasure trove of every template and resource you could ever need to build a digital product based business. Here’s a taste (it’s not an exhaustive list, but will give you an idea of the breadth):
🖤 Business Model Design:
Business Budget Calculator
Revenue “Enough” Number Calculator
Business Model Mapping Matrix
Geniuz Zone Assessment
Thought Leadership Map
🖤 Offer Suite Creation
Market Research SOP
14 Days of Social Media Promotion Posts
Market Research Question Templates
Messaging Suitcase
Offer Suite Outline
Mini-Course Registration System Templates
Running a Live Mini-Course SOP
Sales and Objection Handling Scripts
Student Feedback Survey Template
Core Offer Outline
🖤 Delivery
ClickUp Client CRM
Curriculum Outline Schedule
Canva Course Design Templates
Blank SOP Template
Buyer Delivery Email Sequences
Welcome Session Slide Deck Template
Course Lesson Slide Templates
Group Program Onboarding SOP
Client Renewal SOP
Client Offboarding SOP
Client Communications SOP
Collecting Testimonials SOP
Managing Missed Payments SOP
Missed Payment Automation Template
Weekly Newsletter SOP
Hosting Group Q+A Calls SOP
Pre-Recorded Coaching Feedback SOP
Membership Member Cancellation SOP
Difficult Client Emails Template Vault
Client Accountability Process SOP
🖤
Live Sales Campaigns
Low Ticket Webinar Slide Template
High Ticket Webinar Slide Template
Challenge Training Slide Templates
27-Page Sales Page Template
60-Page High Ticket Sales Page Template
Lazy Launch Funnel Map and System
Webinar Funnel Map and System
Challenge Funnel Map and System
High Ticket Funnel Map and System
Launch Invitation Emails for Every Funnel
Launch Sales Emails for Every Funnel
Launch KPI Tracking Spreadsheets
Launch Social Media Post Templates
Sales Trackers
High Ticket Application Form Templates
Launch Home Base Templates
Debrief and Optimisation Checklists
Relaunch Process Checklists
🖤 Traffic and Marketing
12 Month Marketing Plan Template
Content Plan Template
Social Media Planning Spreadsheets
Email Planning Spreadsheets
14 Day Welcome Sequence Email Templates
10-Pack of Social Media Remarketing Post Templates
Ad KPI Trackers
Collaboration Tracking Spreadsheets
Pitch Templates
Guest Podcast SOP Process
Lead Magnet Canva Template
Lead Magnet Registration System Templates
🖤 Automated Funnels
Automated Funnel Maps
Active Campaign Funnel Templates
Automated Follow Up Email Sequences
Automated Funnel KPI Tracking Spreadsheets
Optimisation Spreadsheets
Lifestyle Business School is Now a Group Program
Get Access to BRAND NEW LIVE PROGRAM ELEMENTS When You Purchase Now
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