The T2D3 CMO Masterclass program is designed to give you everything you need to build, execute, and manage a complete go-to-market for your B2B SaaS company.
Each lesson teaches a fundamental go-to-market concept. Every lesson is self-paced with tangible frameworks, real examples, and repeatable systems.
We’ve built a library of straightforward templates and tools to make your daily go-to-market work easier—including resources to help you introduce and explain impactful concepts to your executive peers.
This isn’t about regurgitation. It’s about understanding strategic concepts and applying them. Each takeaway project is designed to help you individualize your learnings for your own company.
Get certified. Signal to your leadership team (or future CEO) that you’re serious about your executive marketing toolkit. Certified members may be invited to the T2D3 job board to be connected with serious fractional CMO or in-house B2B SaaS marketing leadership opportunities.
Hear what SaaS marketing pro Kate De Groot had to say about the Masterclass certification course.
INCLUDED WITH THE MASTERCLASS
A collaboration between T2D3 and Kalungi. Execute a tried and tested B2B SaaS go-to-market strategy, step by step. Your marketing checklist.
Early stage companies need everything, but have limited resources. Get a clear picture of which initiatives are absolute “needs” vs. “nice to haves”, understand which you need to do right now and which can be postponed.
You need to build for short-term growth and long-term scale. That means martech, content, inbound, outbound, demand gen, partnerships, and everything in between.
Each card has guides, checklists, or templates to get your team up and running and fill the gaps where your team is less experienced.
The T2D3 Masterclass makes going to market with a b2b software product a whole lot easier. 10+ hours of self-paced learned paired with templates, cheat sheets, quizzes, and certification badges for demonstrating your applied knowledge.
Learn about the three pillars of success for a B2B SaaS CMO: Leadership, Management, and ROI.
Understand the journey of a high growth B2B SaaS venture, how to manage the marketing function based on stage.
Introduction to the strategic foundation of marketing for T2D3 growth.
Approach your growth strategy and Go-to-market from the right angle.
Learn how to approach the tactical foundation of marketing for T2D3 growth.
Learn how to best position your business in your market.
Learn how to best segment and target your market, and find your beachheads.
Learn to create accurate personas for your business along the B2B journey.
Learn how to conceptualize and execute on SEO strategy.
Understand how to make your most important piece of content, customer testimonials.
Get pro tips on how to interview for and write an effective testimonial from special guest Gary Graf.
Stijn goes deep on the T2D3 playbook — our step by step task list that you can use to manage your go-to-market and marketing function.
Go in depth on SaaS pricing fundamentals, and the nitty gritty so you can build out and implement a full pricing strategy and model.
Learn one of our most fundamental rules in business, and how to report, manage your team, and manage analytics and progress.
Learn one of the most important marketing tactics, ABM.
Learn the keys to good content and messaging, and how to engage your audience with valuable content.
Learn the ins and outs of building and maintaining successful, scalable channel marketing programs.
Lay out your complete sales and marketing annual plan.
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