Take Some Risk – Shopping Feed Optimization and Management

Take Some Risk – Shopping Feed Optimization and Management

Course Description: 

Drive profitable growth at scale with your Google Shopping Feed. This is the ultimate course on how to optimize and manage your to Google Shopping feeds to make yourself less stressed and more successful! I’m going to share with you everything I have learned over the last decade and make sure you don’t make the same mistakes I did when starting out.

I combine 9 years of experience managing and working on shopping feeds for global brands and agencies into a single course. I’ve run shopping campaigns in 25 countries across North America, Europe, APAC and Australia. This brand new course is going to walk you through the steps and processes our agency takes when on-boarding a new brand who needs help scaling their Google shopping campaigns. What most agencies won’t tell you is that 80% of your success with Google Shopping lies in your shopping feed. The shopping feed is the heart & soul of your shopping campaigns. We cover how to take your shopping feed from zero to hero, what shopping feed attributes are a must for your success and then we finish off talking about your Supplemental and Promotions Feeds.

Topics Covered:

• How to connect all your technology platforms together
• What shopping feed tools does our agency use and why
• Which attributes come with a basic shopping feed
• How to write the perfect product title for your SKUs
• Learn the one attribute (beyond your product title) that impacts your shopping rankings
• Learn what it takes to build an advanced shopping feed
• We will cover 10 advanced attributes you should consider for your shopping feed
• What attributes should fashion & clothing brands use
• What attributes should technology & mobile subscription brands use
• How to rank in enhanced listings (Google’s shopping tab)
• How to use product type to level up your feed
• What are custom labels and why you should use them
• Learn the 4 ways we combine custom labels and product groups to optimize and scale shopping campaigns
• 10 different ways to organize your SKUs using customer labels
• When use to your supplemental feeds
• Which brands should use promotions feeds
• How we think about managing our clients shopping feeds and keeping them updated

What’s Included:

• A collection of 8 (1+ hour) lectures for Shopping Feed Optimization & Management
• Shopping Feed Optimization & Management Slide Deck
• Bonuses (Valued at $400):
  • Google Shopping Feed Template
    • Google & Microsoft
  • Paid Social Shopping Feed Template
    • Facebook, Snapchat, Pinterest
  • Supplemental Feed Template
  • Google Shopping’s Product Data Specification Chart