Emails are your most powerful tool for getting your audience to pant, drool, and joyfully fork over fat cash for everything you sell.
Here’s how you can INSTANTLY sharpen yours.
Talking Shrimp’s Inbox Hero
Get opened. Get read. Get paid.
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_Chris Orzechowski
Instant ROI: $2,183 in sales from my very next email!
My writing instantly improved with the very next email I wrote. In fact, the very next email I wrote after going through Inbox Hero brought me $2,183 in sales. That email only took me about 20 minutes to write. The second email I wrote after that netted me a handful of potential clients who were hiding in my list. Translation = even more money.
– Chris Orzechowski, Email Marketing Strategist & Copywriter
Imagine being able to crank out emails that…
Stand out from all the dreck (and even the very best stuff) in someone’s inbox
Build lasting know, like, trust, and hot business lust in your subscribers
Get readers reaching, even running for their credit cards
Position you as a leader and an authority — no wait, a GOD
Get people so excited, they open your messages the second you appear in their inbox
Pop with personality and riveting stories from your everyday life…in a way that brings clear value to your reader
Prove so dangerously entertaining that people walk headfirst into poles while reading them….But even with temporary brain damage, they’ll remember one thing: YOU.
“I love you so much from your emails, I want to buy whatever you offer.”
That’s the kind of reply you’ll start getting from your emails when you use the techniques in Inbox Hero. Even if you have nothing to sell yet, you’ll have an audience champing at the bit to buy when you finally do.
Here’s the makeover-style email marketing course…
…That’ll get you thinking like a swift, brilliant email copywriter.
(Just by soaking up the glory of before-and-after email examples — over 100 pages’ worth!)
Plus, you’ll get Story Hero—the email storytelling superclass.
This video training will show you how to tell stories that rivet your subscribers, bond them to you, and warm them to whatever you sell.
get on the waitlist
In this easy-to-digest guide, you’ll learn how to..
Be more concise
Clear out all the “verbal bubble wrap” that’s burying your powerful message
Paint vivid pictures with your words
Create tantalizing cliffhangers within your emails
Stop impatient, speedy, skimming eyeballs
Get a hurried reader to willingly go back and re-read more carefully
Speak commandingly without being pushy
Leverage simple formatting tricks that grab the reader’s eye (and brain)
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Give CTAs extra urgency (hint: it’s all about the specifics – see the Supergoodie Silverlake email)
Reverse-engineer an email you love and replicate its success – without actually copying
Get buyers jumping at a high-ticket offer in under 26 words
Get subscribers who “never write back to anyone” to write back to YOU – and why that matters
Warm up readers to any promotion, even one that wouldn’t naturally be “on brand” for you
Weave in powerful social proof without seeming like a braggy blowhard
A peek inside:
Soak up “a-ha”-inducing, side-by-side makeovers and “reverse makeovers” of all these email examples.
New coach with a (free) offer
Coach welcome series email
Quiz software business (SAAS) welcome email
Real estate agency welcome email
New podcast episode email
The personal-brand e-commerce welcome email
Vintage clothing store everyday promo email
What’s a reverse makeover?
The super-short, high-ticket sell email (AKA the $17k, 26-word email)
The welcome sequence “engage with me” fun facts email
Teaser to blog post
The affiliate launch warm-up email
The “straight sell” (sort of) email
The “straight sell” (sort of) email 2
The going-on-hiatus email
The boring legal email – made FUN
The start-of-launch “whip up desire” email
The “check me out, I’m on a podcast” email
The “Share My Sh*t” swipe email
The “What should I do with this rando story” email
The thought-piece email
The “why you should stick with us” confirmation email
The daily (or frequent) newsletter not “selling” anything
The “everyday details of life” used as a teachable email (also, affiliate promotion)
(PLUS!) The Inbox Hero Simple Framework
(PLUS!) The Inbox Hero At-A-Glance Checklist
lisa johnson
Just buy this!
Before I worked with Laura, nobody read my emails and now I get so many emails back telling me my emails are the only ones they read! This is a no-brainer!
– Lisa Johnson, Passive Income Queen
What’s in it? You get…
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THE INBOX HERO EMAIL COPYWRITING COURSE
(A GORGEOUSLY READABLE, DEVOUR-IN-ONE-SITTING PDF)
Over 100 pages of point-by-point, detailed email breakdowns (PDF format, read it on your screen or print it, bind it, laminate it, keep it on your desk for always and give it to your grandchildren….Who will teleport to you to ask, “What was email, Memaw/ Grandpappy?”)
PLUS…THESE RESOURCES!
The super-simple, “OK, I can do this” 9-step email framework, from subject line to “ps.” Use it to get in the flow when you’re stuck for what comes next.
The ULTIMATE checklist to make every email an EFAB (Email From A Bestie) and an ETS (Email That Sells) before you hit SEND!
28 must-check-off items broken into categories:
Subject Line
Preview Text
Greeting
Start of Email
Tone
Economy/ Clarity
Punch, Personality, Storytelling
Readability
21 Ways To Write Better Emails: A printable desk reference guide. Or, bookmark it in your browser
PLUS: You get Story Hero!
Learn to tell stories that get your emails devoured…
And your offers snapped up!
storyhero_mockup
get on the waitlist
devour
In this 2-hour video training, you’ll learn:
The Art of The Start: How to jump into a story so we’re gripped from the get-go
The seamless segue: How to get from your story to the sell without feeling like you’re awkwardly jamming them together
Concrete details: the magic element that turns words into pictures. But how much to pack in and what to leave out? We’ll cover that, too
Rhythm changes. (See what I did there?)
“How do I use dialogue and spoken lines?” ME: I’ve got you.
Humor, or which words add the yuk yuks
Length. How long is too long?
The difference between a “who cares” anecdote and a real story
How to make a story “email appropriate”
Who the story should be about when it’s in an email. You, the writer? The reader? Your purebred cockapoo, Roger?
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Video, text, audio – consume it the way you learn best!
You’ll get:
• The 2-hour recorded Story Hero video training, including q&a portion at the end
• All 112 presentation slides, containing links to the full versions of all the example emails
• The full presentation transcript
• The audio-only version so you can listen to it on the go
• Future bonus resources. If I beef it up (along with the price), you get the upgraded version!
Learn to tell stories that get your emails devoured…
…and your offers snapped up
Olu Burrell
People are signing up for my highest-tier coaching—all because of the stories in my emails!
Story Hero is an incredible product and the lessons were immediately applicable. What makes it so special is that it helps you bring the real you to the table; it helps you–the real you– connect with your audience.
Its practical tips get so many replies to my emails now and people are asking to sign up for my highest-tier coaching package, right after I raised the price—all because they’re loving the stories I tell in my emails!
Best of all, the training is so much fun to watch and I take new notes every time I review it! Anyone who wants to sell, engage, entertain, or inform by telling stories–and who want to sound like themselves when doing so–should take out their checkbook (do people say that anymore? Heck–do people even DO that anymore?) and purchase Story Hero pronto!
– Olu Burrell, Coach, Consultant, Copywriter
angie_m_jordan
I’m finally making money from what was a dry-ass list! And it’s so much fun.
Inbox Hero really changed things for me.
I’m now super happy to email my list, I’ve been way more consistent. I feel like I’m talking to friends, and I’m converting—actually getting money from what was a dry-ass list!—and people are emailing me back left and right. I’m getting so many responses, it’s been really fun and it’s just what I needed. It’s so valuable. Thank you!
– Angie M Jordan, Podcast Coach
Sadra Sarfraz
I’m going to print this baby out & always have it on my desk. It’s GOLD.
Out of the dozens of unfinished courses sitting in my dusty email folders, this is the only course I’ve completed—scratch that—DEVOURED in one sitting.
Laura makes me LOVE writing to my people and they love me even more for it. Seeing before and after transformations is such a brilliant way to showcase how a few nips, tucks and plumparoos can turn my internet acquaintances into internet besties.
The welcome sequence email was my favourite of all and I’m going to implement that ASAP.
– Sadra Sarfraz, Sweetographer (Baking Photographer)
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Inbox Hero delivers the gems from the very beginning (and doesn’t stop!)
Laura is a copy SHERO — and Inbox Hero saves the day! As soon as I started going through the course, ideas popped into my head like popcorn kernels bathing in hot canola oil. Unlike other courses where you have to dig for the “good stuff,” Inbox Hero delivers the gems from the very beginning (and doesn’t stop!). The course made me feel like Laura was sitting at my desk showing me exactly how to level-up my emails. And the variety of real-world email examples made the guidance practical and easy to implement.
– Marietta Gentles Crawford, Writer and Personal Brand Strategist
graciela_rasor
50% open rate using a subject line that came to me from Inbox Hero!
Thanks in large part to your emails and courses, I’m ending the year with a small, but growing email list that has a 40% open rate (I even got past 50% once using a subject line that came to me as I was working through inbox hero)! And I’m amazed that my open rates have actually gone up as the list has gotten larger — I have to assume it’s because the quality has improved.
– Graciela Rasor, Human Design Expert
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Sales are up, up, up!!
Inbox Hero was by far my best investment in 2020. I never had anyone reply to my emails and tell me they can’t wait for my next email. Now it happens almost every time I send an email to my list (and it’s not my mother replying).
People email me to see if I’m okay if I miss a day!
Open rates are 50% + on most messages.Sales are up, up, up!! Thank you, Laura Belgray!
Ted Prodromou, America’s Leading LinkedIn Coach
reese
What a before and after!
Two things, people:
1. I never emailed a soul until I worked with Laura. Now I have people telling me they actually have a folder in Gmail with my name as the label so they can save my emails.
2. Story Hero [the companion course] is so good that I’m spending this Sunday with it again.
– Reese Spykerman, Website Conversion Strategist (and Money Finder)
_Chris Orzechowski
Instant ROI: $2,183 in sales from my very next email!
I’ve had a lot of success in my career as an email marketer. I’ve written thousands of emails for my clients and for my own businesses. I thought I reached a point where I ‘knew it all.’
Well, I was wrong…
Inbox Hero is an incredible program. My favorite part was not only seeing the tweaks/changes Laura made to the emails she critiqued… but also being able to see inside her head into WHY she made the changes that she did. That’s real magic here. She doesn’t just give you templates or formulas: she teaches your brain how to speak and think in ’email.’ She gave me new ideas and new techniques that I’ve never seen anyone use before. And… they work like crazy!
My writing instantly improved with the very next email I wrote. In fact, the very next email I wrote after going through Inbox Hero brought me $2,183 in sales. That email only took me about 20 minutes to write. The second email I wrote after that netted me a handful of potential clients who were hiding in my list. Translation = even more money.
I think it’s safe to say I got an immediate ROI.
This is one program I know I’ll go through again and again. If I ever start to feel like my emails are getting flat, I know Inbox Hero will save the day.
– Chris Orzechowski, Email Marketing Strategist & Copywriter
danbee-shin
Nothing beats that smooth transition to a call to action!
My favorite part was the seamless segue. I’m leaning into telling stories for the sake of telling stories, but nothing beats the sense of smugness that comes from delivering a truly smooth transition — smooth like Segways on an F1 race track (not on Roman cobblestones).
– Danbee Shin, Website Designer for Health Coaches
test_mk
Buy it, it will make you money.
I like to think I know a bit about writing emails. I’ve taken all the courses (all of them, including the ones that come in the mail and weigh 18 pounds and require you to remortgage your house to release them from customs) and I’ve even delivered a course or two of my own.
But Inbox Hero is a different and unusual beast.
It’s all the better for being unusual. If you’ve ever looked at an email that you’ve written and it seems “off” … or it didn’t pull in the response you were hoping for … but for the life of you, you can’t figure out WHY …
… then you’ll recognize the immediate and yes – unusual – value in Inbox Hero. Laura fixes emails and tells you why she’s doing what she’s doing and shows you what to look out for, so you can fix your own emails … then gives you a dozen different ways you can go about it, with a heavy focus on PRINCIPLES and not PRESCRIPTION.
Plus, it’s in a format I haven’t seen before that is SO MUCH BETTER than watching endless videos that never cut to the chase. It’s a readable, pick-up-put-downable, reference-guide, with money-making ideas on every page – that will generate tons more cash from your emails by fixing what’s broken and understanding how not to break the damn things in the future.
In short, it’s the program I wish I’d created. So buy it. It will make you money.
– Matthew Kimberley, Creator of “Delightful Emails”
Gina_BlogProfile
I’m going to make this easy for you. BUY IT NOW.
Inbox Hero is an easy to reference guide that covers all of your copy questions on what to say, how to say it, and why it works. Laura’s approach makes it easy to see the transformation by providing before and after examples and explaining the reasons behind her suggestions. My favorite was the welcome sequence “engage with me” fun facts email. If you want your community to feel welcome and included, don’t miss this section!
– Gina Gomez, Business Strategist and Advisor
mike_ganino
One of the best things I spent my money on in 2020 — besides all the wine and bagels.
– Mike Ganino, Public Speaking and Storytelling Coach
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Rewrote my welcome sequence!
This is the best way to get inside the genius mind of Laura Belgray and see the way she sees our emails and learn to think the way she thinks. To me – this is PRICELESS. And beyond inspiring. Besides – because SHE created it – I actually FINISHED it. Twice.
Ask me about all the courses and trainings I never finished because they bored me or discouraged to no end. This is none of that. Hands down one of the best business decisions I made so far. AND, I got to re-write my welcome sequence while at it. Confidence in my emails tastes so good.
– Irina Leoni, Power Portraits Branding Photographer
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… in 15 minutes, I wrote a welcome email that I would actually want to read!
I had realized I needed to do something to welcome people to my list but hadn’t set it up yet because I didn’t want it to be cheesy. I used the open-ended questions in the welcome email template, and in 15 minutes, I wrote a welcome email that I would actually want to read.
Inbox Hero gave me tons of ideas for future emails from all the different kinds of emails that Laura highlights. I never thought of the “check me out– I’m on a podcast” email as something different from a “newsletter not ‘selling’ anything,” but there is.
– Cindy Childress, Ph. D., The Expert’s Ghostwriter
Layra-Marte2
Inbox Hero is turning me into an email superhero!
“I’m not a copywriter” – that’s what I was telling myself until I invested in Inbox Hero with Laura Belgray. She’s helped me see that I can use my emails to sell everything I do. I’m obsessed now.
– Layra Marte, Personal Brand and Budoir Photographer
Rachel-Smith
I got the specific insights that I haven’t been able to find in the past
I am in love with Inbox hero. It is gold to see Laura’s Master Copy Brain in action. As a Teacher, marked up changes on written work makes me swoon & I got the specific insights that I haven’t been able to find in the past, in spite of loads of investing.
– Rachel Smith, Kinesiologist & Coach
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Inbox Hero teaches you how to write for a human being
Unlike other copywriting courses, which are all about luring customers into buying more of your stuff, Inbox Hero has the customer – the human – in mind. People don’t open up emails because they want to learn how great you are, people open up your emails because they want to be understood, because they want to have fun, because they want to be entertained. Inbox Hero teaches you how to write for a human being – not for an ATM machine.
– Angelina Forsyth, Personality-Type Expert
This course cracked me open and the ideas & words started to flow!
Laura provides the structure that busts writer’s block. After months of this pandemic, Story Hero made me feel like I had been on vacation to the South of France. I had a new outlook on life, I couldn’t wait to write, and was excited to tell my stories!
Laura opens you up, makes you realize it’s doable, and never imposes her style on you. She makes you believe that your own style is the stuff people want to read!!
Oh, and she shows you how easy it is to layer in the sale. Who could ask for more?
– Kelly Shannon
Clarissa White
I don’t have knots in my stomach anymore when I start an email.
I spent over a decade unlearning any creativity in my writing. My college and work experience up until recently was all in a technical field.
And what I didn’t realize until it was too late, was that the technical writing I learnt for work had sucked the soul out of my personal writing as well.
I love stories. I love hearing them, reading them, watching them, living them. Heck, I’d eat them for breakfast if I could. But I’d forgotten how to share them. And the pandemic only rubbed salt in my wounds because email and messages are the quickest way to connect with friends and family- and quite frankly mine were a snooze fest. My messages, not my friends.
I’m not a copywriter. But as a recovering technical writer, I don’t want any of my writing to be a chore to read anymore.
Story Hero is helping me do just that. Laura’s step-by-step breakdowns of how to use story in an email from the start to the end helped me understand that it doesn’t always have to be a grand novel to be interesting.
Plus all the examples each step of the way really helped me internalize the lessons and show me how I can start practicing the concepts, one bite at a time, in my own writing. The best part is – I don’t have knots in my stomach anymore when I start an email. That alone is worth the price of admission to me.
I’d recommend Story Hero to any “non-copywriter” who wants to make their writing more fun to read and to get their point across much more easily. Not to mention Laura’s training is straight up fun to watch.
– Clarissa White
Warning to your brain: a massive flood of ideas is coming!
Devour my best email writing secrets to:
Stop being boring and samey
Write “must-open” subject lines
Whip up hot desire for something before you sell it
Get subscribers to celebrate – and amplify – your wins
Appeal to the potent human desire for connection with one single word
Fuse your most random stories to a highly satisfying takeaway – so readers are never left wondering, “What’s the point?”
Leverage the “first glance” trick for higher open rates (that even most top marketers don’t know)
Tell stories that stick and keep us reading down to the bottom
Be unforgettable – literally (leave this one thing out of your email, and readers might have no idea who you are)
Segue gracefully from a random story to a pitch that sells
Weave in powerful social proof without being a braggy blowhard
Create intimacy that makes your reader want to be your BFF
You’re about to take a key step to making email the humming profit center of your business …
even if you have a teeny list!
get on the waitlist
“What if I already have The Copy Cure?”
And other FAQs
I already have and love The Copy Cure! Is this different?
YES! 100% different.
And, as with everything I create, it’s a perfect complement to The Copy Cure.
Inbox Hero is a high-level deep dive into compelling, personable, and persuasive email writing.
It’s done makeover-style, with over 100 pages of all new before-and-afters.
You’ll see magic transformations of emails that could use some sprucing up, plus reverse makeovers: emails that work well, showing you exactly why they work (and how you can apply the same techniques to yours).
It covers selling strategy as well as writing craft.
For instance:
– What do you say to your list to warm them up to a promotion of something that isn’t a natural fit for your brand?
– What do you say to them the instant they sign up, so they love you (and white-list you) forever?
– What do you say when you’re not selling anything?
There’s no overlap in content with The Copy Cure, except that you’ll see the fundamental writing techniques from The Copy Cure (like “show, don’t tell,” cutting the word bloat, using “you” to snap readers to attention) brought to life in new ways, right in the emails I make over.
What if I’m not a copywriter? It’s not my forte.
Oh, watch out! This course will make writing your forte. Email copywriting is different from other copywriting, because it’s generally creative writing with a call to action.
Whether or not you write for clients, if you have a business or anything to sell, I firmly believe you should get great at writing emails. To a list. It’ll do wonders for your business that you can’t anticipate.
How is inbox hero different from launch hero?
Inbox Hero is more about “everyday emails,” or newsletter emails, whereas Launch Hero is all about launch sequence emails. They pair well because one key to a successful email launch is all the emails you send leading up to it. That’s what Inbox Hero will help you master.
Ugh, I hate writing emails to my list! I’m an artist and would way rather spend my energy on my art.
I hear you! Most artists would rather be art-ing. But what if you could share what you’re working on consistently, stay top of mind, and get regular feedback (in the form of, “this made my day”)?
I can’t guarantee how the course will make you feel about email, but I can definitively say that other artists have loved it and said it gave them tons of ideas.
Say you’re an illustrator. Your “newsletter” could simply be an illustration and a few words each time. Make someone’s day, change how they see things, inspire them to do their own art. You can do all that if you get into an email groove. And, in return, it makes you a celebrity and the first person they think of when someone says “I need an illustrator.”
I’m clear that nothing beats email for creating a lasting and lucrative connection with your audience.
There’s my sermon! Hope it helps you decide if Inbox Hero is right for you.
How long will Inbox Hero take me to complete?
First of all, you get instant access to the whole course. It’s not a dripped-module training.
So you can binge it in one sitting, like Sadra (see her review, above), or you can course it out over time. How long that takes you depends on how fast you read, and how thoroughly you take in the notes, and whether you take action as you go.
You might pore over a couple of makeovers and immediately run off to write an email to your list, or to change up your automated welcome sequence.
My prediction: You’ll be inspired to get writing in between bouts of learning.
Prepare to create, create, create.
As for Story Hero, it’s a 90-minute training. But you might decide to zip through the transcript in way shorter time.
Why not available in the UK? You have something against Brits?
No, I love Brits! And, like most Americans, I’m a sucker for your accent. If you’re in the UK, click over to Email Hero. It’s identical all but in name.
Denise Cornell
If you’ve ever wondered what it would be like to sit down with Laura and “pick her brain” then Inbox Hero is for you.
Laura’s Inbox Hero course is like – a full-on show and tell that even the experts can learn from with lots of scrub with your knuckles ah-ha moments of clarity.
Inbox Hero feels like you’re getting a 1:1 with Laura, learning all the behind the curtain secrets of her copywriting genius. Only 10 minutes into the course, inspiration struck and I was re-writing an email sequence that was already pretty good. That’s actionable learning! Laura’s examples (and there’s a lot of them!) teach you how to show, not tell – which makes all the difference in great storytelling and copywriting.
If you’ve ever wondered what it would be like to sit down with Laura and “pick her brain” then Inbox Hero is for you.
– Denise Cornell, Copywriter & Brand Strategist
Marisa3 (1)
Inbox Hero is 24K magic
You know what I love about Laura? How she makes it feel doable to create emails people will actually read and respond to! When I used the “check me out I’m on a podcast” email structure, I couldn’t believe all the people who clicked over and then responded back to tell me about specific parts that resonated with them. Say whaaa? That’s never happened before. But I shouldn’t be surprised – that’s Laura’s magic. Inbox Hero is 24K magic (you know the kind Bruno sings about).
– Marisa Corcoran, Copywriter
ih_test_sking
100+ pages of amazing
I’ve just spent the last few days devouring Inbox Hero and holy moly it’s amazing. It’s actually 100+ pages of amazing. Laura is an email wizard! I’m definitely feeling more confident about getting in there and sending out more content to my list. I especially loved all the subject line changes. For some reason that’s where I really get stuck. But no longer! I’m going to master this email thing now. Also, I’m obsessed with the 21 Ways bonus. Pretty sure I’ve read it at least 12 times so far. Thanks for all the tips and renewed motivation Laura!
– Stephanie King, Sugaring Practitioner & Marketing Strategist for Beauty Service Providers
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I went from email dread to email dare.
Just getting the reverse-engineered success emails would be worth it. You can binge-read the whole thing over your fav beverage and then hit the keys. I went from email dread to email dare.
Write, send, repeat.
The results: open rates and sales are way up, unsubscribes down, and my audience writes back with thank you notes that say things like: Best. Email. Ever. It’s like I’m getting paid to be me by sending out the kind of emails I thought you could only send to your BFF. Dare I say, I’m addicted to the feeling (and results!) of having my email shit together. Finally. #inboxheroin(e)
– Lisa Sonora, Artist/Author
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I’m more confident when I ask for sales!
I’ve been a writer my entire life. But when it came to writing my email list, I stood frozen for months, succumbing to the fear that no one would care about what I had to say. Thanks to Inbox Hero, Laura gave me the confidence to actually have a voice – my voice – without shame. For the first time in a decade, I am excited to reach my audience. I feel more soulful with my business, and more confident when I ask for sales. Thanks, Laura!
– Melissa Lande, Podcaster and Photographer
Michele DeLima
My open rates went right up – by over 30%!
The minute Inbox Hero was available…I scrambled onto the sales page. Rushed to the bottom, lemme at the price “Ok, WOW, great!” Click!
Couple days later, was writing my first email blog after my purchase. Applied the BFF principle (which I thought I’d been doing a pretty good job of, but wow, room for improvement). A fun new subject lines and off she went. 31.6% open rate improvement from my last email (19% to 25% opens)!! And hey, I was only about 20 pages into Inbox Hero!
THANK YOU! There’s still SOOO much more for me to explore and infuse and devour…thank you for making this happen…it’s such a huge gift ❤
Michele xoxo
– Michele DeLima, Creator of Write Transformation
EC-LindaComputerSmileAmaris
I couldn’t fall asleep because I was so inspired to get to work.
Laura Belgray is an email marketing genius that encourages simple ways to build a profit for your business. Her new course, Inbox Hero, helps you visualize what impactful emails look like and allow you to take action on your message. I happened to look at her course a couple of hours before bedtime and couldn’t fall asleep because I was so inspired to get to work. Inbox Hero will not disappoint you if you’re an entrepreneur who wants to take their email marketing to the next level.
– Linda Sidhu, Email Marketing Strategist
Say wha???
A few strategic tweaks make your ideal buyers want to pounce on every email you send…and on every offer!
This shizz really works!
get on the waitlist
jillian_pocock
Super-snoozy emails begone!
I learnt all the tricks for pulling rabbits out of the storytelling hat with Laura’s Belgray’s Story Hero course. It gave me confidence in moving forward with my own writing and now I can also help my clients with theirs – woop!
Laura’s know-how, experience, encouragement, and humour are all packed into this class. For added VFM the class also incorporates discussion of segways, yuk yuks and ballsacks.
– Jillian Pocock, Virtual Assistant at The Resourceful Badger
Michael Campos
I’ve taken all the courses. This training stands out!
I’ve taken countless email marketing courses, I’m a member of several copywriting masterminds, and I’ve even taken storytelling and fiction writing workshops. This training stands out among all of those and I learned so much that I can instantly apply to my business!
– Michael Campos, e-Commerce Email Copywriter
Brenna McGowan
Thank you for teaching me how to craft fun stories that sell!
Let me tell you a story… I pretty much buy whatever Laura sells, so as soon as Story Hero became available I scooped it up.
And Story Hero does not disappoint. As an email copywriter I know the importance of story in your copy. Laura’s story training has given me a new arsenal of story tips that I’ve already started to implement.
Laura has shaped who I am as a writer and helps me snag “You so get me!” and “I love your stories!!!” comments and replies. Thank you for Laura for teaching me how to have a career crafting fun stories that help people sell their stuff.
– Brenna McGowan, Email Copywriter
Vicky Fraser
I sold a ÂŁ1,000 a month coaching programme with a little help from my newly minted storytelling skills.
I’m a writer by trade, so I write all day every day… and I couldn’t wait to get my teeth into Laura’s Story Hero. I’d been looking forward to it for months.
And I was not disappointed.
It was epic.
Let’s leave aside the fact that Laura is funny and friendly and makes you feel like you’re hanging out with a mate (totes going to look you up IN A NON-CREEPY WAY when I’m allowed to visit other countries again).
And let’s leave aside that her writing makes my hair tingle.
And jump straight to the fact that this writer (me), who’s been writing for decades and who’s a perpetual student, got SO BLOODY MUCH OUT OF EVERY SINGLE SECOND.
In fact, the course opened up whole new insight into descriptive writing.
Laura’s background in TV writing is a stand-out skill, and one I’ve not seen in other writing teachers.
Similarly with her teachings on dialogue (super helpful), humour (she’s hilarious and knows how to TEACH funny too), and rhythm changes.
I applied a bunch of stuff right away, and got more engagement on my Instagram story than usual. But that’s just vanity, right?
So here’s a real metric: I launched a new service around a week after taking the training. Just a soft launch to a very small list. And put 11 people in it right away. Then I sold a ÂŁ1,000 a month coaching programme with a little help from my newly minted storytelling skills.
Thanks so much Laura. I do love a training course that’s fun AND profitable!
– Vicky Fraser, Publisher and Author
Deepshikha Sairam
My open rates jumped by 10%!
Ever since I took this training and implemented the changes, my open rates and click-through rates have gone up by a whole 10%! 23% to around 33-35% and I am gettin more replies from my subscribers. Everything Laura shares is magic!
– Deepshikha Sairam, Biz Mentor + Lead Gen Expert
_Chris Orzechowski
Every time I buy one of Laura’s courses, I make more money.
Laura Belgray is one of the best email writers on the planet. And I think the reason why is because she understands how to tell a compelling, “small moment” story better than anyone. Her emails are addicting – she’s one of the few people who, when they land in my inbox, I’ll stop everything and read. As an email copywriter myself, I was dying to learn exactly how she makes her stories so damn addicting. That’s why I picked up StoryHero.
It’s one thing to write a ‘good’ email. It’s a whole other thing to be able to whisk your readers away on an adventure, where they feel like they’re walking alongside you as the story unfolds.
The fact is: in marketing, stories turn into sales. I’ve seen this firsthand with my own list. And I know developing this storytelling muscle is going to turn into mountains of cold hard cash.
Every time I buy one of Laura’s courses, I make more money. StoryHero was a complete no brainer. If you use email in your business, then get StoryHero now.
– Chris Orzechowski, Email Marketing Expert
Mackenzie Holznecht
This “non-writer” is feeling like a pro…
Story Hero is for any/all my fellow self-proclaimed non-writers who want to fast track their email and/or social media (yep, it works for social media posts too!).
As a health coach I am sooo not a writer, but Laura’s tips on storytelling have me feeling like a pro… and it’s not just in my own head. I’ve gotten more responses than ever after implementing her tips like detailing brand names and trusting the reader to understand more of the story context. Plus her advice to write down ALL the details in the draft to satisfy my type-A brain, only to then grab those digital pruning shears and go nuts has made all the difference.
– Mackenzie Holznecht, Running With Bacon
Fiona Orr
Now, I’m confident that I can work that magic with my own emails.
Inbox Hero has given me my very own Fairy Godmother, and her name is Laura.
Laura starts with plain-old pumpkin emails. She shows you exactly why the original email doesn’t work in a way that is so clear and insightful, it feels like she’s loaned you her magical copywriting eyes.
Then, here’s my favorite part, she waves her wand and rewrites the emails so you can actually see the magic that is hidden inside. She turns the pumpkins into beautiful coaches right in front of you. It’s enchanting. And, she does it over and over again, with lots of different examples, until it really sinks in. (And that’s just the first part of the program. There’s so much more!)
Now, I’m confident that I can work that magic with my own emails. I’m giddy with the sparkles of possibility, and I can’t wait to see the magic (and money!) that unfolds for me. Laura has given me my very own magic wand. Get Inbox Hero and she’ll give you one too. Bibbity Bobbity Boo.
– Fiona Orr, Epic Life Coach
Learn from someone whose emails have been featured, read aloud, loved on, dissected, and caressed almost obscenely on podcasts, in experts’ emails, in high-ticket masterclasses—and who knows where else?
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Hi, I’m Laura Belgray – creator of this Inbox Hero joint
I’m also founder of Talking Shrimp, co-creator of The Copy Cure, and—brag alert—source of the best emails around. How do I know they’re the best? People tell me so. (With Inbox Hero by your side, they’ll soon tell you that about yours, too.)
My emails—which have been read aloud on podcasts, cited in “best of” lists, and mentioned in Forbes, Money, Business Insider, and more—have brought in over $1M revenue in a year. Without webinars, sales calls, or even ads to any sales page, emails have done the work of selling my (now retired) services, my courses, and my high-ticket mastermind. Master the art of emails, and yours can be the profit engine of your business, too.
Even without a big list. (Mine is 1/10th the size, or even 1/100th the size, of some of my peers’.)
Not to mention, they’ll delight, entertain, inspire, comfort, and enlighten your subscribers—and endear them to you for life. That kind of loyalty will never come from a great IG feed or a Facebook ad. It’s all about emails. You’ll see.
Tessa Hull
From zero replies from my list to suddenly getting three or four an email!
I’ve always enjoyed writing but when it comes to doing it for my business I struggled with keeping to my own voice. Laura’s “Story Hero” training got rid of that fear for good!
I jumped straight in using some of her techniques for my social posts and my emails and instantly started seeing traction.
From zero replies from my (teeny) email list to suddenly getting three or four an email…and having people send me messages like “it feels like you read my mind” or “this hit me like a slap in the face” (that was a good one I promise)…I would recommend this course for anyone looking to inject a little bit of themselves back into their business. This isn’t your basic writing lesson. No grammar drills, no “correct” way, just some amazing and informal training with Laura, embracing your own style and using it to your advantage.
Whether you’re looking for more sales, more clients, more engagement or something else – this is well worth it!
– Tessa Hull, Success Coach No Right Way Ltd
Randi Seiff
This was one of the best (if not the best) writing coachings I’ve ever experienced!
I gotta say….this was one of the best (if not the best) coachings I’ve ever received with regards to writing.
Soooo many takeaways and direct techniques to put into my writing till it becomes a habit on its own ?
I took tons of notes so I’ll be able to input these techniques at a glance as I’m writing (hopefully!)
Loved the ‘start in media res’, ‘humor~use a surprising word instead of the norm + end on the funniest word’, ‘the list of where to find stories (prompts)’, and on and on……
It’s great how you showed real emails to reference each technique. Very helpful in bringing the point home.
– Randi Seiff, Design and Product Development Expert
Daisy Salvacion-Shields
I used some key takeaways when I wrote a follow up email to a film festival I recently submitted to and received awesome feedback almost immediately.
As a creativeprenuer who communicates primarily through photos and films, I honestly didn’t even know what a copywriter was. Laura has taught me copywriting is a non-negotiable if I want to take my business to the next level, and all the ways it can be so much fuuun, even if it gets vulnerable. And how it’s not always grammatically correct, which, truthfully, sold me.
Story Hero was super insightful, challenging in the best way and so much fun!
I used some key takeaways when I wrote a follow up email to a film festival I recently submitted to and received awesome feedback almost immediately. Most importantly, I made a personal connection, which I’m learning is the he(art) of Copywriting.
Thank you Laura for all your wisdoms.
– Daisy Salvacion-Shields, Creative Director/Founder of Alchemist: Portraits & Productions
Mike Pacchione
So, yeah: you should buy Story Hero.
I’ll say this as candidly as possible: I’m good at storytelling. It’s what I do. It’s what I teach other people to do…and it’s not exactly inexpensive to hire me.
And yet.
I found myself pausing to take notes, saying “man, Laura worded that perfectly” and generally walking away feeling energized by all of her ideas.
So, yeah: you should buy Story Hero.
– Mike Pacchione, Speaking Coach
Cindy Headshot 1 (1)
Story Hero is EPIC!
I got six replies right away to my email the next morning—and my average before was 1-3. I’d already written the email, but I went back and applied several of the tools from Story Hero, and BOOM!
I just have to watch the recording every time I write an email to keep all of these great reminders top-of-mind.
– Cindy Childress, PhD, The Expert’s Ghostwriter
Tynisha Thompson
I’ve watched Story Hero twice and each time I come away with a new way to tell a story in my weekly email.
I have all of Laura’s programs and I love her way of breaking down personality-driven copywriting, including everything she teaches in The Copy Cure, but Story Hero is really that girl. It’s so much more than learning a quick tip or two to punch up your writing. It’s how Laura’s brain works when she writes copy. I’ve watched it twice and each time I come away with a new way to tell a story in my weekly email which I’ve just started and have only 50 list subscribers, but the great thing about that is that I’m actually getting responses from them. I’m on my way to building a community that trusts me and it’s through Laura’s specific advice on how to use storytelling in my emails.
– Tynisha Thompson, Copywriting Coach and Productivity Strategist
_Stacie Lampkin
Story Hero will give you newfound confidence in your creative writing!
You might already be a fan of Laura and have signed-up for all her other freebies and offers. You’re probably wondering what else could I learn from Story Hero, that I haven’t learned already? The answer is tons of tips on how to write a story. I’m not talking about the stories you were forced to write in school. I’m talking about turning your stories into connections with your clients. What I loved most about Story Hero is that it was a training packed with what to do and how to do it. Laura’s presentation style also makes you feel like you can do anything…at least when it comes to writing. If you have always been a scientific writer (like me), have no fear – Story Hero will give you newfound confidence in your creative writing!
– Stacie Lampkin, Health Educator
Lisa Natoli
It made me more ME.
(40-60% open rate!)
Thanks to Laura Belgray’s help in the writing and story-telling department, I have a 40-60% open rate on my emails and like Laura, I get tons of messages from people telling me they can’t wait for the next message from me. As I go through my analytics, I see that most people open my emails a minimum of 3-7 times (with some people opening the messages 20-30 times!) I especially LOVE Story Hero. It’s genius. It’s funny. It’s practical – and it actually did change my writing style. It made me more ME. It gave me the freedom and skills to write like I talk. I love having Laura Fucking Belgray as my personal online writing mentor. Her messages always make me laugh out loud and make me feel like I’m her BFF – and that’s exactly what Laura teaches in Story-Hero – how to write in a way that people feel like it’s Christmas morning when they see an email from you.
– Lisa Natoli, Founder of The Healing Cure & Creator of The 40-Day Program for Transformation
Katy Prince
I am fresh out of excuses now for why I can’t write to my list.
I took Story Hero with Laura Belgray and it was a game changer. I am fresh out of excuses now for why I can’t write to my list. I wonder if this sounds familiar to you?
Before I took Story Hero, I knew I was supposed to be writing to my list more frequently than I was. Now it wasn’t that I wasn’t willing, it’s that I would get stuck in this loop of indecision of, is this good enough? Is this relevant? Shouldn’t I be at least making some kind of pitch or ask or call to action in this email?
And what I loved about taking Story Hero was the fact that there were so many actionable points. I particularly loved Laura’s tips around how to transition from telling an interesting story about your day to getting back on track, back to business as it were. Those tips around transitioning were worth the program in itself.
The best part is, at the end of the program she will fill your boots with a plethora of story prompts so that you will never run out of ideas again.
– Katy Prince, Squirm-Free Sales Coach
091919-becky_karush013-zps
Tools to make people buy your stuff!
Talking Shrimp products/goodies are like jet fuel in the writing jetpack. You go so much farther, so much faster, every time you use the tools and insights. People write back, people click-thru, people buy your stuff. Jetpack ON!
– Becky Karush, Writer, Podcaster, Gateles Writing Instructor
– Download Sample files “Talking Shrimp, Laura Belgray – Inbox Hero & Story Hero Bundle”
Course Requirement: Talking Shrimp, Laura Belgray – Inbox Hero & Story Hero Bundle
Real Value:Â $499.0000
One time cost: USD62.0000
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