Tarzan Kay – Copy Caboose

Tarzan Kay - Copy Caboose

It’s time to shed the timid, apologetic sales pitch and start writing copy that:

gets to the point (i.e. the ask!)
sounds like you (except with more polish and specificity)
asks unapologetically and with consent

And most important…

GETS NOTICED BY YOUR IDEAL BUYERS

That’s what this copywriting program teaches you to do.

You’ll develop as a writer, put habits in place that dramatically improve your copy over time, learn frameworks for writing sales copy, and how to use persuasion strategies in a way that sells your offers in a consent-based way.

Copy Caboose helps you establish a writing practice and teaches you how to:

Write copy that’s conversion-focused but not coercive
Attract customers who actually want to be there, instead of customers who got trapped by fear and FOMO
Leverage the power of story to create superfans who share your work

And most of all—

If asking for the sale makes you sweat with anxiety, THIS PROGRAM IS FOR YOU.

Copy Caboose is for people who want to be good writers and good copywriters, but have certain reservations about the way they’ve been taught to market their business.It’s for you if you want to learn how to sit down at your desk to get started, write engaging stories that sell, and use the marketing knowledge you already have but in a consent-based way.

This program gives you a calmer yet equally impactful way of selling programs and services online

Is this program the “magic trick” you’ve been looking for?

The only “magic trick” in copywriting is to pay someone else to do it for you.

Even then, there are no guarantees your copy will sound just right and attract the kind of customers you want, and do it in a consent-based way.It’s not a copywriter’s job to tell you what your ethics should be, and write accordingly.

Most copywriters don’t understand the nuances of using persuasion responsibly, and are writing based on years of experience in “conversion copywriting,” which is a powerful way of writing sales copy that often overrides critical thinking.

…which I don’t think you want to do.

When people are pushed (or in some cases bullied) into buying your product, they don’t leave you rave reviews, send their friends, and come back for your next offer.

Sometimes they don’t even show up at all.

Many business owners have no qualms about earning money that way, but I can tell you first hand it’s not very fulfilling.

If you want:

More people reading your social posts and emails

“All-in” clients who know exactly why you’re the right choice

Repeat customers

People replying to your emails saying, “These are the only ones I read.”

Customers who take as much responsibility for their results as you do

You’ll also learn the nuts ‘n’ bolts of copywriting that are essential for everything you write, like…

Headlines + subheadlines, and tips for how to write better ones

The classic “rules of copywriting” but with a Tarzan twist

How to make your copy inclusive and accessible

Copywriting frameworks you can apply to any piece of copy

…also through the lens of consent + critical thinking.

This program is Copywriting 101—updated for the times we live in.

You’ll learn a new style of writing copy, one your customers are more than ready for.

In addition to teaching you about headlines, landing page layout, text formatting and which pronouns to use in your copy, it provides a do-able way for us to move out of an old era of marketing and into a new one.

Instead of promising to teach you how to be ethical, you’ll learn practical strategies for writing persuasive copy, while operating from a place of consent.

…according to your own definition of what it means to be ethical.

You’ll also learn the basics of inclusive and accessible copywriting, which will open up your business to whole new categories of customers you probably didn’t even know you were excluding.

Here are the core deliverables this program walks you through

If you work through all four modules in Copy Caboose, you will:

Create a habit for writing

Build an opt-in that converts

Write a sticky home page for your website

Be able to read and revise your copywriting through an inclusive lens

Copy Caboose is a copywriting course for people who want to write words that sell without pushing or cajoling, and use copy to grow a business that is both inclusive and accessible.

What You Get

A Top 10 Netflix-Worthy stack of videos, lessons, and Tarzan humor!

You’ll get your writing chops.

By the end of Copy Caboose, you will own your identity as a writer and copywriter, and have an entirely new toolkit for making values-based decisions about how you sell.

warm-up module

HOW TO BE A WRITER

By the end of this module, you’ll know:

The “magic formula” for being a great writer (don’t hate me, this works)
How to find your core stories and hone them until they’re just right
A new spin on the ideal customer avatar exercise that’s better than “me 5 years ago”
Ways to stand of from your competition with your special sauce—even if you don’t know what that is yet

Module one

YOUR COPYWRITING HANDBOOK

At the end of this module, you will be able to:

Format your text in a way that’s accessible, and actually gets your copy read
Understand and apply the most important rules of copywriting (and ditch others that aren’t)
Use grammar and pronouns in a way that is authentic to you, and includes all genders you want to be included
Write headlines and subheadlines that speak clearly to your ideal customer

module two

POSITIVELY PERSUASIVE WRITING

At the end of this module you’ll be able to:

Understand the difference between “conversion copy” and “coercion copy”
Apply all 6 principles of persuasion in a way that’s “ethical according to you”
Build consent and critical thinking into your sales copy
Choose a copywriting framework and apply it to ANY PIECE OF COPY
Optimize your opt-ins so that more people join your email list

Module three

THE COPYWRITER’S GUIDE TO INCLUSION

with Guest Teacher, Ebonye Gussine WilkinsAt the end of this module you’ll be able to:

Open up whole new categories of customers (because you’re not unintentionally excluding them)
Connects with your audience, including people who are different for you
Understand and pinpoint where bias might be found in your writing
Audit and evaluate your copy for implicit bias
See examples of how copy and word choice can attract a broader audience to your brand

Plus you’ll get:

Write This Way:

A Masterclass In Writing “Totally Woke” Copy Without Sounding Like A Suck-Up 😉

(Only if it’s your thing! This isn’t about policing or making “rules.”)

A 1-hour masterclass for people who want to be inclusive but are scared to mess something up. You’ll learn:

The most common ways you’re unintentionally excluding customers
What postal workers really wish you knew about gender bias
How to create a style guide you can hand off to any copywriter you work with
“Default assumptions” you’re most likely making in your sales copy—and how to avoid or at least interrogate them

Take your first (or next) baby steps to letting go of “getting it right” and just get started.

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