Taylor Welch – Blue Ocean Content YouTube Mastery

From the Desk of Taylor Welch

I want to show you HOW it happened, and how it can be MODELED.

In case you’ve been pitched these things before, let me just clear the air:

• No, it wasn’t an “easy” magical system that worked with no strategy
• No, I didn’t just turn on a camera and start randomly recording videos
• No, I’m not an “influencer” and this isn’t my full time job (which is good news because I doubt you are either)

If it were easy, pretty much everyone wasting space on the internet would be getting paid millions to do nothing. 

The good news is that it’s not easy for everyone. The better news is that my system is predictable and it’s working for the handful of people I’ve personally shared it with… so now it’s time to help you build it, if you qualify for it.

In the next few minutes…

I’m going to teach you how to build this system for your business – it will turn a competitive ‘red ocean’ landscape into a blue ocean where you are the only option… but before I do that, let’s tackle the WHY behind this strategy (in essence, why you need this, and why you are running out of time to build it)…

The Most Expensive Asset in the World

The first form of currency in recorded history was something called a “rai stone.” It was a giant piece of a rock. The bigger your rock, the more money you had. It’s antiquated, but it’s basically the same today except it’s little pieces of metal instead of rocks. We’re growing up. 

As the world matured, financial systems were built and installed to create “assets.” Assets are things that have a monetary backstop (even though they aren’t actual money). 

In the 70s, oil took over the world as the #1 most precious “asset” that drove up (or down) the price of other assets. If you’ve heard of something called the petrodollar, they’re referencing the value of oil and money as they are connected together.

But, something is changing…

With the rise of social media, massive brands have been started, funded, and scaled up on the backs of platforms that produce nothing but fans and followers who will try whatever is being pitched to them.

• Kylie Cosmetics
• Prime Energy Drinks
• Gymshark
• ​Fashion Nova
• ​Feastables (Mr. Beast – heard of him?)

All built off the back of attention.

Attention is the New Oil.

It’s more valuable than any other money-backed asset because it is the thing that is driving the value of the asset itself.

Have you ever heard of Facebook? Instagram. TikTok. YouTube. These brands barter in the exchange of human attention and are worth billions of dollars. The algorithms are programmed differently, but the gist remains the same: “how do we get people to pay attention so that we become more valuable?” 

The job of the modern business owner is changing. To the extent that you can find new and creative ways to leverage this slipstream of attention – you will be successful. If you cannot get attention, you can solve world hunger and nobody will care (because they’ll never know).

The Science of Content-Based Acquisition

Around the start of 2024, we changed our entire approach and launched a new Youtube channel.

We started over, using a handful of assumptions that we had pieced together from the ‘randomness’ of it all. The shift was dramatic and almost instantaneous.

Comments started rolling in. New subscribers. Shares. Then these platforms started paying us, like a lot. And it isn’t slowing down.

For the first time, we are hosting a 2-day, intimate workshop to help you use all of what we learned to build your own successful asset to feed the business of your choice… this asset will work for you 24 hours a day, 7 days a week, and, once it ‘hits,’ it doesn’t stop.

More details on that in a second.

There are FOUR main elements to the system we are going to be installing with you for this:

Thematics & Buckets

Content filtering, and how to choose precise topics worth talking about.

Channel Dynamics

How to structure, build and feed your channel so that it grows automatically.

The Perfect Video

Create videos that take viewers from ‘Click’ to ‘Commit’ to ‘Connect’ to ‘Convert.’

Competitive Advantages

Advanced mechanics, content alignment, and how to work WITH the algorithms.

A quick note: I set unreasonably high standards for the material that we publish.

If you release something that does not MATCH the four elements I shared above, it will not work and (worse) it will hurt your brand tremendously. Do not just throw spaghetti at a wall and hope it sticks… if there were a guaranteed way to miss this gold rush and end up obscure and irrelevant forever, that is how you would do it.

Most content gurus are saying things like, “Publish publish publish” and “it’s not about the views it’s about the right views.” Both of those things are stupid. Without “VIEWS” it’s impossible to get “tHe rIgHt vIeWs.” And you should not publish publish publish – unless you have no job and no life and nothing to do except talk to a camera.

You want to know that this will work, right? And that it will matter – therefore you need a system to enable you don’t get strung out trying to be Kim Kardashian when the world doesn’t care about that.

This is where the algorithm penalizes ignorance and charges you a hefty fee for it – we can help you avoid all of that…

There are entire episodes from my personal channel that have been shot, edited and produced… that will never see the light of day (I will teach you my framework for this at the event).

How about we get into some proof?

This system is a flywheel, meaning that once it’s up and running, it will keep running at larger scale without requiring equivalent increases in workload. 

Here’s a snapshot of the last 6 months.

And it just keeps going…

 From 0 views to over 4.8 million views

 From $0 to over $50k/mo (purely from the platform – there are other monetization pathways turned on from advertising to our main brands)

 From hundreds of subscribers to hundreds of THOUSANDS of subscribers

And it wasn’t just the Youtube channel either…

Combined, my social media platforms post around 7-8 million views per month and they are all growing.

How does this correlate to business exactly?

• Last month I sold out my first ever in-person event specifically for the podcast/YT channel… in 65 minutes…
• I’ve already added a second live event in New York City at the end of this year… 1,000 person venue with 60% of the tickets already reserved…
• We launched our first JV deals between two companies that I owned, and have already monetized more from that partnership than any other JV deal I’ve ever been a part of (while getting paid for it from YouTube)

Every few days, someone from my network texts me to ask me about it. How it’s working, why it’s working, and what I’m doing to drive it. There have been enough of them that I thought, “I should teach this to clients, and make it available for a few people that I care about to learn it from us.”

Enter February…

How to become a full time influencer (boring)

How to master the latest TikTok craze (don’t have time)

How to “game the algo brah” (stupid)