banner

The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come

img

The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come

The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come

A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die.

The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising, as we know it, is over. In this short, controversial manifesto, Andrew Essex offers both a wake-up call and a road map to the future.

In The End of Advertising, Essex gives a brief and pungent history of the rise and fall of Adland—a story populated by snake-oil salesmen, slicksters, and search-engine optimizers. But his book is no eulogy. Instead, he boldly challenges global marketers to innovate their way to a better ad-free future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed—a broad playing field where ambitious marketing campaigns provide utility, services, gifts, patronage of the arts, and even blockbuster entertainment. In this utopian landscape, ads could become so enticing that people would pay—yes, pay—to see them.

Praise for The End of Advertising

“New York media types aren’t quick to pass up a party, even one celebrating a book that predicts their demise. . . . The future of marketing will need to rely on creative, innovative models, Mr. Essex wrote, pointing to The Lego Movie and New York’s Citi Bike bicycle-share program as promising examples.”—The New York Times

Get immediately download The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come

“A rabble-rousing indictment of the ad industry from one of its own. Essex predicts that success will depend less on the ability to annoy and more on the capacity to create and entertain.”—Adam Grant, New York Times bestselling author of Originals and Give and Take

“Fresh and timely, The End of Advertising is an eye-opening take on the current media landscape. And along with it, Essex provides a road map for how brands can reinvent themselves and navigate this new world.”—Arianna Huffington

“In this dynamic little book, Essex challenges brands—even those of us who pride ourselves on thinking outside the box—to think bigger still. He’s got me thinking.”—Neil Blumenthal, co-founder of Warby Parker

“Mandatory reading for anyone who wants to get a message across in this age of authenticity.”—Alexis Ohanian, co-founder, Reddit

Review
“New York media types aren’t quick to pass up a party, even one celebrating a book that predicts their demise. . . . The future of marketing will need to rely on creative, innovative models, Mr. Essex wrote, pointing to The Lego Movie and New York’s Citi Bike bicycle-share program as promising examples.”—The New York Times

Get immediately download The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come

“[Essex] argues that advertising as we know it is already in its death throes, [forcing] some companies . . . to recognize that consumers can now bypass anything that doesn’t offer value. Some of the results that he praises seem visionary. . . . As Essex succinctly demonstrates, since consumers will continue to buy and companies still have large budgets to promote, ingenuity can find a way to promote value.”—Kirkus Reviews

“[Andrew] Essex’s extended soliloquy on advertising’s past, present, and future is informative and enjoyable.”—Publishers Weekly

“A rabble-rousing indictment of the ad industry from one of its own. Essex predicts that success will depend less on the ability to annoy and more on the capacity to create and entertain.”—Adam Grant, New York Times bestselling author of Originals and Give and Take

“Fresh and timely, The End of Advertising is an eye-opening take on the current media landscape. And along with it, Essex provides a road map for how brands can reinvent themselves and navigate this new world.”—Arianna Huffington

“In this dynamic little book, Essex challenges brands—even those of us who pride ourselves on thinking outside the box—to think bigger still. He’s got me thinking.”—Neil Blumenthal, co-founder of Warby Parker

About the Author
Andrew Essex is the CEO of Tribeca Enterprises, parent company of the Tribeca Film Festival. Prior to that, he was the CEO of celebrated advertising agency Droga5. The firm won multiple “Agency of the Year” awards and has been praised in The New York Times, New York magazine, and The Guardian, which dubbed it “the most exciting agency on the planet.” Essex serves on the board of the American Advertising Federation and is the co-author of Chasing Cool with former Barneys CEO Gene Pressman and former Noise CEO Noah Kerner, and Le Freak with Nile Rodgers.

Get immediately download The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come

Download Sample files “The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come”

Course Requirement: The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come
Real Value: $16.2000
One time cost: USD9.7200

Frequently Asked Questions For “The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come”

How to make payment for “The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come” ?

  • Please add to cart on this page and go to checkout page. You can also add as many other products as you like and make a one-time payment.
  • We accept several type of Stripe payments such as Visa, Mastercard, American Express, Discover, Diners Club, Google Pay, Apple Pay and JCB, payments from customers worldwide. Paypal & Bitcoin please contact us.
  • We strongly recommend our customers to make a payment through StripePaypal . Because it is a safest and super security for you as well as for us.

Is it safe?

  • 100% Secure Checkout Privacy Policy
  • Encryption of sensitive data and communication.
  • All card numbers are encrypted at rest with AES-256 and transmitting card numbers runs in a separate hosting environment, and doesn’t share or save any info.

How can we deliver you the course?

How long do I have access to the course?

How to download “The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come” ?

  • Enjoy “The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come” in your account page.
  • Download only one file at a time. Sometimes doing all of the files at once will lead to them all freezing.
  • Also, please do not attempt to download to a mobile device. These should be saved to a computer and then synced to devices such as phones and tablets.
  • You can also learn online instead of downloading, but we encourage you to download for better results and viewing quality during your learn. Lastly, download times are much quicker in the mornings, before noon, Pacific time. during download make sure your device is not sleeping off screen.

What is the refund policy “The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come”?

  • We’ll Bear The Risk, You’ll Take The Results…
  • Within 30 days of purchased |The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come  |, if you don’t get anything out of the program, or if your order has any problem, or maybe for some reason, you just don’t like the way it is. Please contact us and we will do our best to assist. Thank you for your understanding.

Have More Questions?

Our support staff is the best by far! please do not hesitate to contact us at email: [email protected] and we’ll be happy to help!

You want to get “The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come” now right?!!!

YES! I’M READY TO ADD TO CART BUTTON ON THIS PAGE NOW !

$9.72

Get The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come immediately when you secure your purchase by clicking on the order button on this page Publisher: Spiegel & Grau (June 13, 2017) / Language: English / Author: Andrew Essex / Size: 1.4 MB...

Purchase this product now and earn 10 Points!
10 Points = $1