Learn how to find, build and grow a film + photo rental studio.
By the age of 23, I’ve opened three studios in Los Angeles and have hosted over 1000 rentals.
Simply put: you lease a commercial property, creatively design it, and charge customers hourly to rent the space for photoshoots and video shoots. The most popular way of marketing photo studios is through a website called Peerspace. Think of it as Airbnb for film and photo locations.The film / photo rental studio business is a great way to make additional income, meet other creatives in your community, and also have a creative space to use for yourself whenever you want to.
The reality is – your location, theme, and marketing efforts will all play a part in how much business you earn through rentals.It could be $0/mo, or in my case, an average of $6K/mo. Understand that all business comes with risk.Rule one: Keep your overhead LOW. I recommend rent no more than $1500/mo for your first studio.Rule two: Have a personal use for your studio OUTSIDE of just relying on rentals.Photography packages, music video deals, public/private events, etc are all great ways to utilize your space as an asset and create additional income streams.
At the age of 20, I signed my first commercial lease for a 700 sq ft unit in downtown Los Angeles. Shortly after, at the age of 21, I expanded into my second studio – The Time Machine – a 3000 sq ft multi-set creative space. I started from scratch, self-funded, and had no idea what I was doing. I’ve learned so much by opening these two studios and am so excited to finally pass on that knowledge and help you in your journey.
The e-book is an instant download that can be viewed through the “Books” app on your phone or laptop. It covers over 45 topics in addition to my personal stories and experiences of running two studios.
My Essential Tips
How to Read This Book
Principles as a Studio Owner
The Business Model
Studio Types
The Initial Investment
Risk & Return
Clarify Your “Why”
Market Research
One Year vs Multi-Year Lease
How to Search for Properties
What to Look For
How to View a Property
What You Need to Sign a Lease
Negotiating the Terms
Insurance Requirements
NNN vs Gross Lease
Space Modifications
Choosing Your Theme
Design Tips
Props
Creating a Floor Plan
Hiring Contractors vs DIY
Sourcing Props and Furniture
Essential Amenity List
Premium Add-on Equipment
Why You Need an Amazing Customer Experience
How to Enhance the Experience
Rules & Fees
Check-in Process
Studio Signage
Taking Photos
Listing Title
Instant Book
Pricing
Variable Pricing
Listing Add-ons
Direct bookings?
Studio SOPs
Routine Deep Cleans
Cleaning Supply List
Hiring Employees
Marketplaces
Facebook Groups
Building Your Social Media
Cold DMs
Giveaways
Partnerships
Sale & Promo Ideas
Photoshoot Sessions
Additional Studio Activities
Bonus Tips
Handling Unhappy Clients
What I’d Do If I Started From Scratch
Celebrities At My Studio
BIG Unexpected Expense
My Favorite Part About Owning a Studio
Anybody looking to learn about how to generate extra income through leasing a commercial property, designing it to be suitable for production, and renting it out by the hour or by the day.
Anything that a licensed contractor should be doing.
The desire to learn. Even if you aren’t ready to invest into a space, you can learn a lot from this guide.
Be equipped with the A-Z knowledge of how to find, design, build, manage, and market a film and photo rental studio.
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