We used these tactics to generate over $1M+ for our business in the last 7 months.
What if you had the ability to make engaging video ads for your business that you could use to sell anything online? And the best part? People willingly watch your ads and want to buy what youâre selling.
Having good video ads is like having an army of salespeople for your business who work 24 hours a day, 7 days a week, and never take a sick day. Itâs completely on autopilot. This means you can be making money, literally while you sleep.
Does that all sound pretty good? Yeah? Well, Iâm going to show you how you can do this for yourself!
But first, let me take you back to where this all started.
This is the most important step! You know what they say:
âif you fail to plan, you plan to failâ and creating ads is no different.
We dive deep into the planning process, show you exactly how to do it, and tell you everything you need to consider when planning your engaging video ads.
We even provide templates you can use that give you proven ad angles and structures that are guaranteed to work.
Once your ads are done this isnât necessarily the end of the process! We teach you all about how to recycle assets for future ads. This means that as you make more ads, you create a bank of assets you can keep using well into the future!
Welcome to the Engaging Ads Academy! This is the start of your Ad Creation Journey, and we outline what the rest of the program has to offer. By the end of this course, youâll have the skill you need to create highly engaging ads for your business no matter what industry you are in!
Weâre happy to have you and excited to have you on this journey with us!
In this lesson we get you into the right mindset you need to be successful with this program. Nothing worth having in life comes easy and learning these skills can take time, effort and experimentation. This lesson is all about how you should be thinking about the journey you have ahead of you and how best to prepare for it. Getting good at creating ads is a super power and when you get good at it, you develop a MASSIVE competitive advantage over other people in your industry.
Most often it isnât who has the best product who wins, itâs the one who has the best marketing.
In this lesson we cover:
In the world of marketing, there are a few key strategies and tactics that you can use to HACK the human brain. They are the real-life version of video game cheat codes! In this video, we talk all about that!
These strategies target the foundation of human psychology and when used in engaging video ads make them significantly more effective. Implementing these into your video ads makes them hyper-persuasive and is the backbone of any successful video ad marketing campaign.
Itâs nearly impossible to sell to someone if you donât even know who they are. Thatâs why having a clear understanding of your target customer is critical.
In this lesson, we dissect what a target customer is, how to identify them and how to truly understand what motivates them to buy. With this information creating engaging video ads becomes a breeze. You can articulate their exact pain points like a surgeon with a scalpel and make the sale.
This lesson is all about how to do proper market research for your ads. This is things like:
And a bunch more. This lesson is all about helping you plan what is the best approach for your ads so you donât waste any effort of ads that donât work
This lesson is all about the stages of the customer journey and how to tailor your ad scripts accordingly. It is super important you understand the customer journey so you can create ads that target each step in order to maximize your adâs performance. From a customer being completely cold, to a warm lead, to a converted sale the messaging you use in your ads is different depending on what stage they are in. This lesson is all about how to do exactly that.
In this lesson we cover:
This lesson is all about how the flywheel of marketing works. When you run ads, they optimize with the algorithm and become more efficient at targeting your ideal customer and making a sale. This lesson explains that cycle works and how to build that for your own business. With a tuned sales process using paid advertising you are effectively building a fully automatic sales team that works for you 24/7.
In this lesson we cover:
This lesson is all about one of the most important concepts to understand to be successful with advertising online. Knowing your demographic. This can be the difference from having crazy profitable video ads to not making a sale at all no matter what you do. We talk about how to understand who is buying your products and how to advertise to them as effectively as possible using video ads.
This lesson covers:
This is where the fun begins. All ads have a concept, and this lesson is all about how to develop the concept for your ads. We go through the key points that make a good ad concept and how to flesh it out to have enough depth to make an entire ad out of it.
We also provide you with the ad concept handbook that has a bunch of different winning ad concepts you can steal!
This lesson expands on the lesson about coming up with winning creative concepts and how to evaluate if they will be winners. We go through the 5 points of a winning creative concept and how to find other concepts you can use for yourself.
In this lesson we cover:
This lesson is the first in a series of lessons all about how to script your ads. Scripting is the most important part of your ad creation process as the words you say are what persuade people to buy. In this series of lessons we go through the frameworks for structuring your scripts as well as how to make them flow for being read out loud on video.
In this lesson we cover:
This lesson dives deep into the framework you need to understand in order to make highly persuasive video scripts. Writing persuasively is a skill, but mastering this skill is how you develop deadly scripting skills that allow you to make engaging ads that convert.
In this lesson we cover:
Itâs super important to spend a lot of time on how you plan to hook the audience to watch the rest of your video. Because even if the rest of your video is really good, it doesnât matter if nobody gets past the first 5 seconds of your video. This lesson goes through the types of hooks you can use. How to develop audio, video and written hooks and how to use them as effectively as possible.
In this lesson we cover:
An ad angle is the approach you take for presenting your ad. Itâs the common problem or feature you use as the selling point for your product or service that you can lean on to make an ad. This lesson is about common ad angles that work for almost every product or service with tons of examples you can steal for inspiration to write your own ad scripts.
This lesson will cover:
This lesson is all about the golden rule when it comes to succeeding at paid advertising. CREATIVE IS KING. In the past you used to be able to survive with bad ads but good media buying skills. But not anymore. Today advertising is all about who has the best ads as those are the ones that perform the best. This means that your messaging, composition and call to action in the video itself is super important. This lesson dives deep into that and explains how to make highly engaging paid ads.
In this lesson we cover:
Motivating a potential customer to buy what you are selling all comes down to the words you use. Without the proper understanding of what to say you risk your ads not being that effective and wasting your money. Thatâs why this lesson is designed to solve that problem. In this lesson, we talk about:
I get it, creating video ad concepts can be exhausting. Thatâs why we compiled the most effective video ad concepts that you can steal into a single lesson. These ad concepts are concepts weâve developed over the last 9 years of our online advertising journey and they have proven to be incredibly effective time and time again. Along with being effective, they can also be used for almost any business.
This lesson is the beginning of the how to shoot your ads module. In this module we go through the basic shooting skills you need to get the most out of your ads scripts. Donât worry, you donât have to be a Hollywood director to be good at this. Itâs very straight forward. We guide you step by step through learning the skills you need to successful.
This lesson covers:
This lesson is all about how to set up your camera to shoot the best quality video possible. Youâve probably heard of terms like ProRes, H.265, and WAV compression, but if you havenât, donât worry we go through all of that. Your phone is more than capable to shoot highly engaging ads but the biggest problem is people donât know how to set the camera up properly. This is like trying to build a boat thatâs full of holes so we first need to address the problems before we get into production.
In this lesson we talk all about how to compose your shots so they perform the best. Making things visually compelling is super important in the world of advertising as people want to see what it going on. We guide you through the most common compositions you need to know as well as how to frame things to make them stand out!
In this lesson we cover:
Lighting is the cornerstone of a great image and you donât need to spend thousand of dollars on professional lighting equipment either. This lesson is all about how to light your videos properly even using natural light. The process doesnât need to be super complicated, and we will guide you through what you need to know step by step.
In this lesson we cover:
This lesson is all about how to get the best sounding audio in your videos. Having clear audio is super important so people can hear what you are trying to say (and sell) so following our guide for having clear audio will quite literally lead to more sales. We go through the tools you need, what you can do in camera, and if you want to invest some money into audio, what you should be buying first!
In this lesson we cover:
Editing is where the story comes together
In this video we cover:
This course also includes the entirety of our High Retention Editing Course that includes over 40 other lessons about editing and implementing high retention elements to your video.
This is the beginning of the launching your ads module. In this module we go through
Your engaging ads canât last forever unfortunately. But donât worry, they will probably last longer than you think! In this lesson we go through:
Once youâve put all this time and effort into creating a high-engagement video ad thereâs no need to waste it once it gets old. In most cases an ad doesnât really get âoldâ it just needs a few tweaks to refresh it and give it a new life! In this lesson we cover.
This program is forever evolving to add in more videos that keep covering what you need to know! So to be honest, there is far more content than I can list out right here.
Yes, weâre twins! Stop asking!! After Picking up a camera almost 9 years ago Mitchell and Stephen have been obsessed with the creative and business side of content creation. Being creative entrepreneurs they have both built their skills together and have gone on to build a successful video agency, working with some of the biggest brands on the planet. Along with working with global brands, they have also used their skills in creating engaging ads to generate millions of dollars of revenue for their own business.
You currently run, have run or have never run social media ads before and believe they donât work for you. This program is for those who want a proven step-by-step process for researching, scripting, shooting, launching, and testing highly engaging video ads for their business that are built from the ground up to get results.
Youâre willing to put in some work! This program works when you do. If you plan to invest in the program and get to it whenever you get to it, Youtube is a better place to procrastinate.
Youâre ready to get out of your COMFORT ZONE. We love speed & imperfect action as thatâs what it takes to succeed with ad creation. If you value being able to accomplish BIG goals fast by implementing chronological step-by-step action items then this is the ultimate course for you. Done is better than perfectbecause it will allow you to gain knowledge to reinvest back into your ads to make them better through iteration.
You are looking for an autopilot solution where you just keep doing what youâve alwayse been doing hoping to get drastically different results. Doing the same input, expecting a different output is the definition of insanity my friend, this course is not for you if thats what youâre after.
âYou do not care about speed. This program is developed for people that want to develop this incredibly valuable skillset in the fastest timeframe possible . There are better programs out there for those of you who have an infinite amount of time and no real need to move quickly.
There are no reviews yet.
You must be <a href="https://wislibrary.net/my-account/">logged in</a> to post a review.